Alright y'all. I live in Texas now so I can say y'all. We're in a new year.
Social media is bigger than ever.
It might be frustrating. It frustrates a lot of people right.
Your posts aren't getting as much engagement.
But if you're a restaurant owner or operator, I'm going to give you my five best tips for
2019 to maximize your social media.
You ready for that? All right, cool.
But before we do that go ahead and subscribe to this channel.
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Hey everybody, my name is Ryan Gromfin. I'm an author, speaker, chef, restaurateur
and I'm the founder of TheRestaurantBoss.com as well as ClickBacon.com and
5 tips from crushing social media this year 2019.
Heck if you're watching this in 2030, these tips are still gonna be great I promise you.
But here they go. You ready? Tip # 1
Use social media for conversations. Not statements not sales.
Social media is just an awesome way for you to engage and create
conversations with your customers that you wouldn't be able to normally do.
They don't want to be laying in bed at night or
skipping out on work. I mean they're at work, but they're just flipping through their social media feed
and see sales messages from you.
They want to share, they want to converse. They want to answer questions. They want to be part of a community.
So use social media to create more
conversations than just "Look at our special".
"Look at our special".
No one really cares about that.
Tip # 2 Ask a lot of questions that goes back to
use it for conversations.
But ask a lot of questions. One of my favorite social media posts is
a picture of maybe all of your wine by the glass,
like the bottles that you use for your by the glass program and say.
What's missing? which is your favorite?
Take a picture of your tap handle and remove one tap and say what's missing?
Not what's missing is in like
what did I forget to put in there?
But like what do you want? or say like, what should we put here today?
You know ask questions if you're thinking about running a special this weekend,
say thinking about doing sea bass like this or like this.
What's your favorite way?
or just ask your guests what they want to see on the menu.
Menu change coming up. What do you guys want to see?
What's your favorite? What should go? What should stay?
Ask questions, get them engaged in conversations.
Tip # 3: Use more video
Folks,
turn on your iPhone or your Samsung or your Google or whatever phone you got.
You can buy a little amount
for a table top there like five bucks on Amazon.
Your camera on your phone is amazing.
The microphone is amazing.
There's no reason not to use more video.
Use a selfie stick. I don't care
I do selfie stick videos all the time.
I think they're awesome. But do more video. People love video gets great engagement.
Tip # 4: Level up
Like seriously social media is no longer like oh we do social media.
Social media is now like a thing like remember when
everyone's website like all you needed was a website didn't need to be good.
You just needed a website. The fact that you had a website separated you but now
look at some websites.
They're super lame and old and they don't work anymore and they're ugly
and I'm not gonna come to that restaurant with that website.
Your social media is the same way. It's no longer, Oh, well, at least we're doing something on social media.
No, it's here and it's a business and it's part of your business and it's got to be legit.
So level up. You got to get good at social media. You got to get better at it.
You got to put better quality out. You can't just be pumping out the same junk,
you've been pumping up or out.
So let 2019 be the year that you level up and then my last tip which kind of should be my first tip.
But it's probably the most boring. So I put it as the last but I think it's most important so it should be the first.
Sorry, I'm talking in circles there. Is know your audience.
Man, so important not just for social media but for everything.
I can't tell you how many times I get on the phone with restaurant owners
whose businesses are struggling a little bit.
I say who's your target customer and they say everyone and I go oh, come on.
Not everyone is your target customer.
Not everyone is your target customer. Know your audience.
Can your restaurant serve everybody? Yes. But it's not your target customer.
So once you identify your target customer talk to that target customer.
Don't talk if your target customer is like a
27 to 32 year old
single woman who wears yoga pants to the office.
If that's your target customer talk to that person.
Will that person eat there with their boyfriend?
Yes. Will that person eat their with their parents?
Yes.
Will parents come into that restaurant or grandparents or older folks or younger folks
come into your restaurant still enjoy themselves? Yes.
But you can't have a target audience of
grandparents and a 27 year old woman who wears yoga pants to work.
Those both can't be your target audience.
Those both are not interested in the same things.
They don't listen to same music.
They don't like the same stuff
They don't drink the same beer.
They don't drink the same wine.
They don't drink the same cocktails.
Who is your audience and speak to that person.
Thanks so much for sticking with me through this video.
Leave me a comment. Tell me something. Am I right? Am I wrong? Do you agree?
Do you disagree? Just put a comment below, ask me a question.
I'd love to get into that conversation with you.
Also if you haven't already subscribed to this video
or subscribed to my channel so we can crush this goal together of a 100000
I hope you enjoyed today's video and I look forward to bring you another one just like this next week.
Have a wonderful day.
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