the homepage of your portfolio or any website for that matter is where the user of that website
starts their journey most websites are missing this insanely powerful trick actually it's less
of a trick and more of a psychological method to gain more sales and interest on a website
now i use this psychological method on my most recent landing page where i sell a logo design
e-guide and it's worked really well actually i gained over 200 sales in the first 40 hours
of publishing my website but hey let's take a deeper look into exactly what i'm talking about
and sponsoring today's video is vect easy vect easy has cemented itself as one of the best
stock websites for designers it has photos vectors and even video footage and you can learn
more about how useful vector easy can be to your workflow later in today's video so many websites
fail to grasp the main goal of a homepage but do you know what the main goals are of a homepage
it's pretty simple once you actually think about it the homepage's aim is to entice people deeper
into the website and then convert the users into sales or clicks elsewhere great that sounds almost
obvious and all well and good but what about this psychological trick that i'm talking about
the technique that works so so well is something i call the user path in summary it goes from
showing what the user wants to presenting a problem and then presenting some solutions
and finally directing them with call to actions let's take a look at how this actually functions
in real life use so when somebody clicks onto a home page it isn't flashy animation or cool
graphics that will generate more sales and more clicks no no no no you need to understand first
what a user is on your website in the first place more often than not sales come from you adding
value and solving a problem that's why money is exchanged so if it's a graphic design portfolio
it will be somebody who needs a logo designed or other graphic design services in my example today
people click on logodesignprocess.com because they are interested in getting a guide that will help
them with their logo design career and process so at the very top of my home page i have a
short paragraph that states the guide i'm selling will help the users create more professional and
more effective logo designs and that is of course true i've had only positive feedback on this guide
but anyway that is the first step in the user path next is arguably the most important and that is
presenting the problem as you can see next on my homepage i briefly talk about the problem at hand
that being that many designers find themselves confused when embarking on a logo design project
and many designers face rejection from their clients when showing their designs that is step
two in the user path now the user understands exactly what the problem is and they know what
they want to achieve next up is to present the solution in the next paragraph below
i talk about how the e-guide takes the user on a journey from start to finish along the logo design
process and below that is a snapshot of one of the pages on the guide to solidify the solution
below that i have six key points that show exactly how the guide will solve their problems and yes
these are all true and genuine i wholeheartedly believe my products and the feedback reflects that
the six key points here clearly illustrate how the guide will solve the user's problems
so you can see how when logging onto a homepage a use of the website has moved through the first
three steps in the user path method the next and final step is to direct traffic to the conversion
location with ctas or call to actions here i have a buy now button directly below
and yes i could use a different bright color to make it stand out more and i might change this in
the future but you want to clearly present a cta so the user notices them with ease this technique
works across the board on any kind of home page if it's trying to get clicks and conversions but
of course it will look slightly different on each website it depends on what the goal is of
the website what they're selling if anything at all and what the main user base is made up of
for your portfolios you should try and work into the home page a short hint at the kind of problems
your graphic design services aim to solve and also a hint at the kind of solutions that you offer
the actual project pages themselves will go deeper into this and at the end of each
project try and have a cta that takes a user to a contact page where they can contact you for work
the user path for a portfolio is slightly different to my logo guide
landing page but the same method kind of prevails so yeah the sponsor of today's video is vectezy
now i'm sure many of you have heard about it before it's a lot like adobe stock or shutterstock
and i stock apart from the fact that it has a lot of content totally for free when it comes to
stock photos a lot of websites out there don't have proper model releases on their downloads
vect easy doesn't accept photos without proper model releases meaning that you won't have to
worry about getting into legal issues when using model images on your commercial projects and when
it comes to search filters vect easy has a great scope of choice that can narrow down your search
with ease these are the type of filters that big corporate agencies tend to use and yet vector easy
is out here offering those for free vector easy does have some premium downloads but for only 14
a month you can have unlimited downloads you might even want to bill our clients for some images
at some point in your workflow and you can pretty much charge them a premium price and then go ahead
and download them using your unlimited downloads account and that's pretty much like making money
using vect easy but yeah click the link in the description box below head over to vect easy
and see how you can better your workflow today but if you want to learn more about graphic design or
logo design just click a video on screen and until next time guys design your future today peace
you