- Can you really leverage content marketing
when you have no traffic,
or is content marketing something that older websites
can leverage to get more traffic?
Hey everyone, I'm Neil Patel,
and today I'm going to teach you how you can leverage
content marketing when you have no traffic.
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So let's get started.
The first tip I have for you is to leverage infographics.
And don't worry, you're not going to have to pay a designer
to create an infographic.
If you want, you can, but this is a very specific strategy
that I know is super effective and works
when you have no traffic.
So what I want you to do is go into Ubersuggest
and type in a keyword for any topic
that's related to your website,
any topic that you want to create content around.
Now you're going to see this keyword overview page.
Keep scrolling down.
You'll see content ideas.
Click on content ideas.
This will show you all the popular blogs
based off of social shares, backlinks, and search traffic,
so all the articles around the web that are popular
around the keyword that you just typed in.
Find one that has a lot of steps or numbers,
or find one that is very technical,
that you think would be much better if it was done
in a visual form.
In addition to that, that article that you find
not only should be popular in social shares,
it should have some backlinks.
These are all key important metrics.
Now what I want you to do is to go to sites like Canva
where you can create an infographic
with that data that you got from that blog article.
So in essence what you're doing is you're using
these design tools, you're taking the text-based content
that you found the article on,
and you're taking the steps in there,
you're creating a visual infographic,
and you're citing your source saying,
"Hey I got this data from X, Y, Z article,"
you're putting your own spin on it.
But the infographic's on roughly the same topic
that the article was on.
Because think of it this way,
if that article that's text-based was popular,
the infographic version should be more popular.
You heard me right.
People prefer infographics more than text-based content.
Would you rather look to see something,
or would you rather read to see something.
Technically you're not going to read to see it,
but you get what I mean.
You would want to look because it's so much easier
to digest visual information.
So now that you have your infographic,
you put it on your website.
And I want you to then go back to Ubersuggest,
look up all the people who linked to that article,
because it will show you.
I want you to hit up each
and every single one of those sites.
And I want you to send them an email that goes
something like this.
"Hey John, I noticed you linked to XY and Z article.
"I actually turned that article into an infographic
"and that infographic explains all the steps
"in an easy to digest image.
"Feel free and share it on your favorite social network.
"Cheers, Neil."
That's it.
What you'll find is when someone links to an article,
they like the article.
There's a really good chance they'll link
to the image as well because it's so much easier
for their audience to understand.
That one tactic alone will make content marketing
work extremely well for you.
Now your infographics won't rank as well
as your text-based articles,
but your infographics will start generating
more social shares, more backlinks,
which will boost the overall authority of your site,
which then makes it easier for your text-based articles,
AKA your other blog posts, to rank higher on Google.
The next strategy I have for you is to create
a roundup list.
So I want you to go back to Ubersuggest,
type in any keyword that you're trying to go after,
click on the content ideas report.
This will show you all the popular blog posts
in that space.
Let's say it's on web design,
and that's a keyword that you put in.
It'll show you all the popular articles
that talk about web design.
I want you to then do a roundup post
breaking down things like 101 web design resources
that you can't live without,
101 web design resources that you have to check out.
Whatever the title may be,
but something around those lines.
And you want to include the most popular articles
that you think are good,
and include them in a roundup post.
And you just don't put the link in your roundup post.
You also want to have a paragraph or two
describing each article.
Yes, this takes work, but the work is going to be worthwhile
in the long run.
So now that you have your roundup post,
you published it, you can go back to Ubersuggest,
that content ideas report, look up all the people
that linked to those articles.
Right because each of them may have 10, 20, 50, 100 links.
Hit up all those site owners
and say something like,
"Hey John, I noticed you linked to XY and Z article.
"I actually created a roundup post that links
"to that article plus 99 more ways you can do web design.
"Feel free and check it out here and if you like it,
"feel free to also link to it.
"Cheers, Neil."
You'll notice that you'll start getting a lot of links.
Some of those people will even share the articles.
You could also ask them to share it
instead of linking to it.
The other thing that I want you to do is,
those are all popular articles.
Email out those site owners who have published
those articles and ask them to share your content as well.
The last tactic I have for you is leveraging Q&A sites.
And it's not in the traditional way
where I'm going to tell you to post on Quora.
Instead, I want you to go to Quora and find all
the popular articles within your space.
Once you find them, you'll notice,
"Oh these are what people are talking about on Quora.
"These are the questions they're asking.
"Here are the responses people are leaving.
"Here's what's most popular.
"Here's what's getting the most votes."
That'll tell you all the long-tail phrases
that you should create content around.
I want you to go to AnswerThePublic,
and on AnswerThePublic, I want you to type in
the head terms.
It'll also give you all the other questions
that people are searching for.
So now you have Quora data,
plus data from AnswerThePublic.
And you combine them, it'll give you data
on topics that you should create content around.
I want you to also take those URLs,
more so from Quora, put them in Ubersuggest.
You'll see who's linking to them,
the keywords that they're ranking for.
The keywords that they're ranking for
is the most important part because it's not just
about the questions people are typing in.
There's going to be in some cases 50, 100, 200 other keywords
that a site's ranking for, or more so a page is ranking for.
When you create your own version,
your own blog post of that question and answer,
and you're going super in-depth,
you want to cover all those main keywords.
It's not to stuff, it's to be thorough.
When you're thorough, you're more likely to do better.
Now of course once you publish the content,
you can leverage some of the other tips and techniques
that I mentioned in this video like emailing people,
asking them to link to it or emailing them
asking to share your content.
But if you leverage these three main strategies,
you'll start doing really well with content marketing,
even though you're starting with no traffic.
If you need help with your content marketing,
check out my ad agency, Neil Patel Digital.
If you enjoyed this video, like it, comment,
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Thank you for watching.