here we go hey everybody hiya doin it's Bruce here with traveling with
Bruce welcome to my seventh daily daily number seven its November the 30th 2017
I wanted to welcome any of you who've never watched me before I keep getting
indications watching my youtube analytics that more of you are finding
me more people are finding my channel if you're new to the channel and you like
it go over here there's a subscribe button I believe it is I click on that
and follow my exploits I think I'm up to 76 subscribers I gained one yesterday 76
fantastic if you like the video give me a thumbs up and then check out all my
videos have over 80 videos now on YouTube and they cover all kinds of
things a traveling of course because traveling with Bruce right so you like a
good story now my dailies are in a playlist
I just keep expanding it all the time today I wanted to talk to you guys about
how media has changed kind of in my lifetime it's changed in all of our
lifetimes I mean if you're only thirty years old in the last ten years what
you've seen happen is unbelievable if you're 45 years old what you've seen
have in the last 25 years since you've been an adult unbelievable I'm 62 what
I've seen happened since I was 10 years old today incredible I think
and of course you know point back to the older generations anyone that's eighty
my god if you're 80 years old you were born then won't that be 1937 from today
from then oh my goodness what what a change but let me tell you in the 60s
when I was a kid watching TV all the time
there were three US television networks there was ABC NBC and CBS and in Canada
we had the luxury of a couple local stations and national stations so in
Canada we had the CBC National Broadcasting Corporation out of Toronto
covering all of Canada CTV which is the I think called the Canadian television
network which is sort of an independent station but when national by 65 was
natural and then in the Ontario area where I was growing up we had Hamilton
ch ch television we're watching that all the time a lot of cartoons on their
local programming and then the odd us show that would be rebroadcast into
Canada so I had six six television stations when I was a kid to watch of
course the Canada Saturday night was Hockey Night in Canada so yeah
everything stops and we watch Hockey Night in Canada trying to make beliefs
out of Toronto Maple Leaf Gardens or the Montreal Canadiens and that would be our
extent of TV changed in the 70s in the 80s as we all know in the 90s
unbelievable changes and now there are hundreds of television stations and
cable stations and you name I mean it's endless but I wanted to tell you a story
about television and Disneyland and the Walt Disney Company I want to kind of
put the two together for you and give you a little history some of you may
know this a lot of you may not back in the 50s from from like the 40s and 50s
Walt Disney Company was making the movies of course Mickey Mouse movies
Donald Duck and Pluto and and then they made the Cinderella movies the the the
Bambi movies you know Fantasia all these great products all these great you know
Snow White the Seven Dwarfs fantastic movie
but I am nineteen fifty or so it became evident that television needed to air
Disney product on television and that Disney figured it out too that if they
could get there if they could get a television program on they programming
on television they could expand their brand and Walt Disney was a visionary he
figured it out that the two could work like this and in the early days ABC
television was the small Junior Network the number three network they were
behind CBS and NBC that were desperately trying to get viewers trying to grow
their brand and they made a deal with Walt Disney to air a television show on
I think was Sunday nights for Disney and Walt Disney wanted to build Disneyland
and he had envisioned it drawn it out and for years had studied an idea of a
theme park and he wanted to build Disneyland in Anaheim California but he
needed about 15 million dollars in in those days so in 1954 55 15 million
dollars doesn't sound like a lot today but if you multiply it by a factor of 9
which is inflation-adjusted we're talking about the building of of a park
for 135 million bucks now even in today's world 135 million dollar theme
park doesn't sound like much but in 1955 when you had done one before this was
this is unbelievable this is all cutting-edge all new and it was a major
gamble Walt Disney bet the company on Disneyland he bet the company on
Disneyland so what he did was he borrowed everything he can he could
secured bank loans and Bank lights mermen could get him but he was still
short of cash he knew he was short and he needed to be fully funded so he made
a deal with ABC television because his contract was up and ABC wanted to renew
a new deal with Disney for another number of years of rights to broadcast
the Disney program on Sunday nights because people were watching the show on
ABC television and it was good for their ratings was one of their best
top-rated shows so ABC made a deal the folks in New York of the American
Broadcasting Corporation made a fantastic deal they invested $500,000
into the park not into Disneyland but into the park and then they guaranteed
four and a half million dollars of additional loans for Disneyland park to
be built out so this gave Walt Disney five million dollars of cash to get at
to complete the construction of his park he had the other 10 million figured out
now he was borrowing this five million against his television show on Sunday
nights and I think was a five-year contract maybe a six-year contract
between the two and so that's how Disneyland got financed and ultimately
built act fun Walt Disney finally had the cash secured to just go right ahead
and build build built because in his mind the moment he could build the park
and open it it would be a cash flow generator money would come in the front
door from ticket sales from all these families coming into Disneyland and he
knew that every time he came up with a new movie or something new he would add
to the park and adjust it and and he would evolve into a cash moneymaker and
he was right in 1955 when the park opened ABC television had a live
broadcast coast-to-coast hosted by art Linkletter to open the
park and millions tens of millions of people watched this show on live
television of this incredible new thing a theme park all about Disney and and
its characters and it meant it made families from across the United States
want to go to Anaheim to see what this park was all about so in the first five
years the parks popularity just soared and the
tendons soared cash flow sort and Disney made all the money back in much much
more now ABC television sold back to Disney the shares of the park in 1950
excuse me abused my glasses here they bought the shares in 1954 for half a
million dollars they sold the shares back in 1959
four years later ABC sold the shares back to Disney
they paid five hundred thousand for the shares originally Disney bottom back for
seven and a half million dollars four years 15 times their money is what ABC
Television Network made on just their investment in the park of course the
four and half million dollar loans that Disney got he paid those off of course
long long long paid off so that is how much money ABC television made just
buying in to Disneyland for five hundred thousand dollars in 1954 a shrewd
investment but many people turned Disney town didn't want to do it they were
afraid they were going to lose everything it was an unbelievable deal
in 1995 moving forward number of decades Disney ended up buying ABC television by
acquiring capital cities and in 1995 Disney bought the entire network for 19
billion dollars to see how see how massive this company became and in today
2016 the Disney company is valued at approximately 92 billion dollars so if
you invested in Disney stock when they went public way back when you made a lot
of money but this is to show you how how the park was once the studio was once
just a little studio getting a television show an ABC TV creating a
theme park and of course over time other theme parks Disney World and then around
the world other parts growing out into other areas and eventually instead of
the network helping Disney survive Disney bought the network and now Disney
owns ABC television as part of its overall media empire they also want a
SPN and they own other networks it's an unbelievable
turnaround story and it continues to grow and grow and grow to this day
absolutely incredible I love the story I love the Disney history the history of
television ABC television of course became one of the strong big three and
so by the time the other networks came along they were all aspiring to be as
big as ABC became and we all know the history of ABC television or maybe you
don't but you know Monday Night Football was created on ABC in the 70s big gamble
by ABC television work brilliantly for the NFL and for ABC TV and the rest is
sort of history as they say anyway there's a story faria for the day
media story about how things changed from the 50s the 60s to today and this
is just one example of two entities coming together and becoming even bigger
than their than their summits is just amazing how ABC was the big boy Disney
was the little guy and it's the other way around
Disney is the big boy in the ABCs a subsidiary of the Disney incredible I
hope you enjoyed today's daily daily number seven and please give me a thumbs
up if you liked it subscribe to my channel it'll help me get promoted on
YouTube I'll be found ordered viewers and I'll talk to you
next time this is Bruce saying goodbye traveling with Bruce we'll see