- Here's the good news, after 22 years of coaching,
I know what you need!
I know how to get you from having,
wanting, seeking more knowledge,
to actually succeeding at a whole new level.
What you need is two things.
Number one, you need some kind of structure.
In your life.
Instead of just wandering around aimlessly.
You need to be focused.
You notice when you focused you get more done.
Yes?
You need to have structure,
and you need to have focus.
And when you have those two things.
You'll perform at a much higher level.
Does that make sense?
And at the end of my presentation I'm gonna give you
a very, very quick introduction
to a structure that I've created.
That is designed specifically
for people who are self-employed, self-managing.
Anybody who gets paid based on results.
So, when you're more effective, you make more money.
That's who I work with, primarily.
And so, I'll give you an overview
of the, quickly of this structure that I've created.
Over 6,000 people have used it.
The results have been absolutely incredible.
And, you know, it's not gonna be a sales pitch.
But hopefully at least some of you will go.
"You know, I think that guy know what he's talking about!"
And come and talk to me about this structure,
and how you can get involved in it.
If it doesn't call to you, great,
but if it does, I want to take some action.
Are you good with that?
Okay.
So, since I'm going to be teaching these principles.
I've introduced myself at least.
My name is Andrew Barber-Starkey as Joe mentioned.
I've been coaching full-time since 1993.
I think I'm in here somewhere.
Always working with self-employed business owners.
In fact, in 1993, think back to 1993.
No computers, no Internet back then for us, right?
Try and start a business that way.
When I decided to become a coach
I had never heard of the profession before.
I thought I invented coaching.
Seems funny now, right?
There's millions and millions of coaches.
It was three months before I met somebody
that said "I know another guy whose doing some coaching,
"he's coaching in relationships."
But that's how early it was.
And I have a strong recommendation for you.
Don't start a business that nobody knows what it is!
Because it was really hard for a long time.
But I love what I do.
So, I've been doing it full-time for 21 years.
And in 1999, I was awarded the designation
of Master Certified Coach.
Which is an industry designation, a worldwide designation.
This, I don't know how many million coaches are out there.
To this day, I just got my certification renewed,
572 certified coaches worldwide.
That's pretty cool, huh?
And I got mine in 1999, with one of the early ones.
So, I designed and led a program called
"The Success Starts Coaching Program".
How many of you know who T. Harv Eker is by the way?
Show of hands.
Yeah, quite a few.
He's getting, he's retired now, right?
He did his thing, and grew up.
But I designed a coaching program
for him, and then in 2004 I went on,
and formed my own program.
And, the program that I've created.
The one that I designed for Harv,
and that ultimately became the Procoach system.
It's based on seven principles.
The whole program that I've created is designed
around the seven principles I'm gonna teach you tonight.
So, I'm going to give them to you.
And, you know you can do what you want with them.
But I want to say about them,
these are not rocket-science, they're really simple.
In fact, we have a rocket right here.
It's not what we need to make him go.
They're not that innovative.
But they're really, really powerful.
And there's so much information out there.
You have to select and identify which
is the right things to do, right?
I mean, if you walk into the business bookstore,
and start looking around.
Oh my God, there's so many different things.
You know, do I do this, or that, or the other?
These seven, are the core.
Everyone of these seven will absolutely
take you to a whole new level.
So, are you ready for that?
But you've got to put it into practice, yes?
Okay, we'll see I guess.
So, let's take a look.
Accelerator number one.
Okay, now I know this is true for you.
How many of you are really, really busy?
Got a busy life going on, yes?
Almost everybody.
How many of you feel like you just,
you don't have enough time to get everything done?
Is that all?
Surely more of you, come on.
It's like there's so much going on.
And how many of you feel like
if you could get more done, you could make more money?
It's not true.
Well, we just got to look outside to see how it goes.
It's not, how do I know it's not true.
Because isn't it true that there's people who
are working half as hard as you.
That are making 10 times more money than you are, honestly?
It's not about how hard you work.
It's about what?
It's about what you do, when you're working.
Doing the right things.
So, that brings us to our first principle.
Prioritizing.
You've got a certain amount of time in a day.
What are you going to do with it?
How could you use that time most effectively?
And there's a principle,
so some of you may be familiar with this.
Called the Pareto principle,
or it's called the 80/20 rule.
And essentially the 80/20 rule says
that in any category, in anything.
There's the many and the few.
So for example, it was originally discovered
by Vilfredo Pareto in Italy.
He discovered that 80% of the wealth in Italy
was held by 20% of the families.
And then he discovered that was how, true elsewhere.
And then they sort of expanded that,
and discovered that 20% of the streets get used,
get 80% of the traffic.
Yeah, I live on one of those, right?
And the other 80% streets just deal with 20% of the traffic.
20% of salespeople make 80% of sales.
You've heard that, right?
You want to be one of those.
And 20% of your clients are responsible
for 80% of your business in a typical business.
And for those of the, who haven't read the 80/20 principle
it's one of Dan's really big things.
He's very big on that.
And, so, in this realm,
what I want to say is 20% of your effort
will generate 80% of your results!
So, let's take a look at that.
What does it mean?
It means, now see how this thing works.
If I put it in the middle.
No, I got a little pointer here somewhere.
Don't want to do anything wrong.
No, see what I mean?
Okay.
Don't I have, there is a pointer!
Okay, so here we've got it, 20% of your effort,
80% of your results.
And what does that mean?
That means the other 80% of your effort,
generates this piddling little amount here.
So, doesn't it make sense that you want to make sure
that you're doing the right things down here
to get those results, yes?
To maximize those results.
And we can look at it like, does this principle even work?
Look at the math.
Imagine that you earn $1000 in 10 hours.
Okay, that would be, how much an hour?
$100 an hour, right?
Or would it be?
No!
The truth is that you generate 80% of that money
if you use the principle, $800 of it, in just two hours.
So you earn $400 an hour, when you're working
on your high priority tasks and activities.
Which means that you generate $200 in the other eight hours.
Now you're only generating $25 an hour.
So, in other words, it's not just a disparity
between 80 and 20, and five times.
No, no!
When you focused on the 20% activities
you earn 16 times as much per hour!
How many of you think it'd be
a good idea to do more of that?
Yeah.
Get zeroed in on those things.
So, you want to be spending your time
on those high payoff activities.
First of all, you've gotta identify what they are.
And then make sure you're working on them.
Which is where self-employed people are so bad.
How many of you don't do the things you know you should do.
Even though you know that they'll make you money?
Again, every hand should be going up.
Because I can't imagine you're stupid enough
to not know the things that you should be doing.
You're just not doing them.
So,
well how many of you had the thought
you could do a better job of managing your time?
Let's look at that one.
Okay, just about everybody in the room.
I want to tell you something.
There is no such thing as time management.
Did you know that?
Think about that.
There's no such thing.
You look really confused.
There's no such thing as time management.
How do you manage time?
What are you going to do?
Put it in a box?
And move it around.
See the truth is, that calling
it time management is a cop-out.
What is it really?
(audience member shouts)
That is still a cop-out.
What is it?
It's self-management, thank you!
It's self-management, it's not time management.
The only thing you've got to manage is yourself.
But we don't want to confront the fact
that we don't manage ourselves very well.
So, we put it out there and call it time management.
No!
You have exactly the same amount of time
in your life as Barack Obama.
He gets a heck of a lot more done than you, right?
Or, you've got the same amount of time
as the bums sleeping on the street.
Everybody we all get the same amount of time.
It's what you do with it.
And how you prioritize it
that makes a difference.
So, supposing you were to really prioritize.
Like identify the strategic actions
that will make you money.
And actually follow through and spend your time doing that.
Instead of just doing whatever you feel like.
Which is why you started your own business
of course in the first place.
Suppose you did that?
How much more money do you think,
raise your hand if you think you could double your income.
Raise your hand if you think
you could triple your income even.
Yeah, and then many, many times more, right?