- We're about to run through the best video
editing apps for Instagram
that can help you easily make Instagram stories,
regular videos and square video content, like a pro.
(urban music)
Hi it's Justin Brown here from Primal Video.
We release a ton of content to help you
get better results with your videos faster.
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click that subscribe button and
all the links to everything we mention in this video,
you can find linked in the description box below.
Let's jump into it.
When it comes to Instagram videos,
most people just shoot and upload.
But with the right apps its easy to
level up your content and stand out
from the crowd in no time at all.
Creators like Jon Olsson and Peter McKinnon
and Jesse Driftwood do an awesome job
of capturing and sharing their day-to-day lives
and creating engaging content that really stands out.
All of the apps that we're about to cover
will help you create cool stuff,
just like these guys,
right from your iPhone or your Android device.
You're still gonna need your own creativity though.
Probably the biggest thing you notice with
the content that these guys are creating,
and a lot of other people out there as well
that are doing it really, really well,
is that specifically for their Instagram stories
they're not just relying on pointing and shooting
with their mobile device.
They're actually editing the footage down.
That 15 second clip is actually an edit
of what could be 10 or 20 little clips
into that 15 seconds.
To make it really high impact, really professional,
and so that it really stands out for the viewers.
You're able to show them so much more
in that 15 seconds and really get them engaged
and excited about your content,
instead of dragging it out over four or five,
or even more Instagram story clips.
That's exactly what you'd be able to do
with the apps that we're talking about in this video.
Once we're doing running through the best
apps for Android and iPhone,
I'm gonna give you our recommended export
settings to make sure your content looks as
professional as possible on Instagram.
While we're running through this video,
why not pick up your smartphone,
jump over to my Instagram page and hit follow.
Once you're done also give your Instagram
handle a plug in the comments below,
to share it with the rest of the
Primal Video community.
I'll see you down in the comments.
All right.
When it comes to creating professional
looking videos for Instagram,
there's only really a few options that you've got.
You can create portrait videos to be
used in your Instagram stories.
You can create portrait videos that could
be posted on your profile.
You've also got the ability to create
and post square videos to your profile
and 16 by 9 or widescreen videos.
Now, when you're looking around at the
top Instagram profiles,
you'll find that most of them will actually
steer clear of 16 by 9 or widescreen videos
because you've got that huge gap of white space
on the top and the bottom of your videos.
When they're creating videos for their profile,
most people will stick to square videos
so that they're able to maximize
the viewing experience on the Instagram platform.
What that means when we're looking at apps
to get the best results for creating videos on Instagram,
we're not looking for a standard widescreen video editor.
Which is most of the editing apps out there
for iOS and Android.
What we're looking for is something that
can edit vertical video or portrait video,
9 by 16 aspect ratio video
or have the ability to edit in square,
or have the ability to resize and reposition
your footage so that it looks good
in portrait or square.
We've gone out and we've tried and tested
a heap of different apps on both
iPhone and Android to find out what the best ones are.
In our opinion, on iPhone, it goes hands down
to LumaFusion and on Android it goes to PowerDirector.
Lumafusion on iOS is probably hands down the
best video editing application on iOS,
not just for Instagram stories but for
any time of video that you're creating,
at least right now.
The amount of features that you get in there,
just for editing alone, are unbelievable.
Having the ability to add multiple tracks
and multiple layers of video,
to bring in B-roll, to bring in titles
and graphics, and anything else you wanna add
into your video is really, really easy
and really, really powerful too.
Then when you look at the controls that you've
got over color correction, the amount of control
and tweaking and refinement you have
over the look of your videos is just unbelievable.
You've also got a heap of really advanced
audio controls in there as well.
To be able to increase the volume
at certain points of your video,
lower it back down.
As I said, this is all the features
that you would find on top level
video production software on a desktop,
now in your iOS device as well.
It's an amazing piece of software and it
makes it really easy to create professional
looking videos for Instagram.
Probably the only thing in LumaFusion
that I'm not a big fan of is the title tool
or the ability to make titles and the templates
that they give you to create animated titles.
They're really limiting and they also
don't look that great, straight out of the box.
It's definitely not a deal breaker but in
my opinion that's probably the biggest
weakness of the application and it's
something they could easily fix in the future.
LumaFusion currently sells for around $27.
At that price point, it's definitely not
on the cheaper end as far as apps go.
But when you look at what you actually get
for $27 and the amount of control
and professional videos you'd be able
to create on your iPhone or on your iPad,
it is unbelievable what you're getting for $27.
I think it's an amazing app for anyone
serious about creating videos on their iOS device
to seriously consider LumaFusion.
Then on the Android side of things, the app
that I would recommend is PowerDirector.
Again, links to everything we mention will
be in the description.
PowerDirector is pretty much the
equivalent of LumaFusion but on Android.
It's an amazing piece of software,
it's got the best color correction out
of any editing app on Android, in my opinion.
It's really easy to use, it's so intuitive,
you get multiple tracks of video layers
to bring in your B-roll, your titles.
The titles are a lot better in PowerDirector
than they are in LumaFusion.
You actually get some really decent
animated titles if you wanna bring those into
your Instagram videos as well.
The biggest downside with PowerDirector though,
especially when looking at creating Instagram content,
is that it currently doesn't support square videos.
You can currently do portrait or landscape videos.
Hopefully that's a feature they add in soon.
Now, it's actually not really a deal breaker
because if you wanna create square videos for Instagram,
you'd just create them as a portrait video.
That's what most video editing applications on iOS
and Android currently don't let you do,
is to be able to edit portrait or vertical videos.
If you want your end video to be square,
create it as portrait and then when you're
posting in Instagram, you can simply
crop off the top and the bottom.
As long as you're aware that you want square,
and you're editing everything to suit and
repositioning everything so that it fits in that area,
then you can easily crop it off in the Instagram app.
All right, so now you've seen how amazing
LumaFusion and PowerDirector are and how they
can take your Instagram game to the next level.
Now in regards to our recommended export
settings for Instagram video,
what I would suggest you do is, wherever possible,
export your video content at 1080p.
Whether it's portrait video, whether it's landscape video,
or whether its a 1 by 1 aspect ratio or a square video.
That's 1080 by 1920 for a portrait video
or 1080 by 1080 for a square video.
There's heap of stuff written around with
people recommending all different kinds
of resolutions and this and that.
We've gone through them, we've tested and
for the best results from what we've found
and there's a lot of people online that
agree with us as well,
is to stick with the standard video file sizes or formats.
So, 1080p.
All we're doing here is rotating 1080p,
put it on it's side just as a portrait resolution,
and we're keeping that same 1080 as the size
for our 1 by 1 or square videos as well.
In our experience, that's how we've been able
to keep the best quality videos,
from filming, through editing, through to
export and upload to Instagram.
All right, so now that you've got your apps ready to go,
it's time to get started.
For a full step-by-step, fast track tutorial on
how to make Instagram stories like a pro,
we're gonna be putting together a video really soon.
We're gonna link on screen.
I'll see you soon.