- Are you thinking about creating
an animated video for your business?
Well, you're in the right place.
In this video, I'll go through the seven most popular
animated explainer video styles that you can choose from
to create the perfect video for your business.
(upbeat electronic music)
But before we begin, make sure you subscribe
to our channel and hit the notification button.
That way, whenever we release new videos to help you
with your video marketing, you will get notified.
And in the comments below,
let me know which of the seven styles that I go through
in this video that is your personal favorite.
So, let's get started.
Number one, cartoon animation. (bell rings)
This is one of the most popular explainer video styles
and for good reason.
Cartoon animation is great if you're looking for a more
fun and lighthearted approach to your video.
It's excellent for storytelling, where the main protagonist
of the story usually reflects your typical customer.
And it's great for injecting emotions,
such as humor, shock, curiosity,
cuteness to your videos to really bring them to life.
Number two, motion graphics. (bell rings)
Motion graphics is another very popular
explainer video style.
It has a more mature look
and feel to it than cartoon animation,
so it's great for videos which lean
more towards the factual side.
And for this reason, it's a style commonly preferred
by businesses that wish to project
a more serious profile, such as financial institutions.
For added impact, you can also consider
mixing motion graphics with other styles,
such as 3D and character animation.
(bell rings) Number three,
whiteboard animation.
Whiteboard animation is another great explainer video style
which has seen a boost in popularity over the recent years.
It involves images being drawn on a white background
with a moving hand appearing to be doing the drawing.
The minimalist style of the visuals really helps
hold the audience's attention
whilst not distracting from video's message.
Research conducted by Professor Richard Wiseman
at the University of Hertfordshire found that
when compared to a more standard talking head video,
whiteboard animations better help
the audience retain factual information
and have a greater chance of being liked and shared,
which is why whiteboard animations
can be a fantastic choice for producing educational videos.
With the number of great whiteboard animation
software tools out there, like VideoScribe and Doodly,
the cost of producing whiteboard animations
has also gone down quite substantially in recent times,
making it accessible to more people.
If you want to mix things up a bit
as an alternative to the more standard whiteboard animation
that we've all become accustomed to,
you can also consider creating a blackboard animation
(bell rings) Number four,
screencast videos.
Screencast videos consist of digital recordings
which are taken from a computer or mobile device
and compiled together with a voiceover.
They are relatively easy to produce,
so come with a much lower production cost
than the other explainer video styles covered in this video.
Screencast videos are most commonly produced to replicate
the actual experience of using a software tool.
Such videos can act as excellent sales tools,
as they can help clearly showcase the benefits
of using your product.
They can also be great for onboarding new clients,
as screencast videos can help familiarize them
with the various features of your software.
Number five, 3D animation. (bell rings)
Made famous by the huge growth in the popularity
of 3D movies, like "Toy Story",
3D animation involves digitally modeling characters
or objects, which can then be used to move them around.
3D explainer videos aren't as common as 2D ones
due to the higher costs
generally involved in producing them.
However, 3D animation can be a great choice
for explainer videos where the visual aesthetics
are of a high priority.
(bell rings) Number six,
rotoscopic animation.
Rotoscope is another more advance animation style
where the animator traces over live video footage
frame by frame, using a software program to create
a more realistic feel to the movements
in the final animation.
This style can be great to give your video
a more distinct and realistic feel.
But due to the higher level of work is involved
in producing a rotoscopic animation,
it also comes at a greater cost,
so it's generally reserved for higher end productions
which have the necessary budget.
Number seven, (bell rings)
stop motion animation.
Stop motion is an animation technique that consists
of photographing an object
as it's moved in tiny increments.
When the series of frames are then all played together
in a single sequence,
the result is the illusion of movement of the object.
Due to the amount of work involved in creating
a high quality stop motion video,
its production costs can also be on the higher side.
But if you're looking for something a little more innovative
that will stand out,
then stop motion could be the right choice for you.
Bonus tip, (bell rings)
consider mixing live action with animation.
You don't necessarily have to make a binary choice between
animation and live action for your explainer video.
In some cases, the best option can be
a combination of the two styles.
Live action adds the element of realism to your video,
which can be important in certain cases, for example,
if you want to show live footage of your product
or present your team.
In such cases, your live action can be supplemented
with animation to add an extra layer of quality,
helping your video stand out
and resonate with its viewers.
Well, I hope you enjoyed this video.
And if you have any further questions
about the animation styles I've discussed,
please leave a comment below
and we'll do our best to answer as soon as we can.
Also, make sure to subscribe to our channel
and hit the bell button,
so that you don't miss out on our future videos.
And finally, if you need help creating an animated video,
then you can get in touch with us here,
simply by logging on at spielcreative.com.
Thanks for watching.
See ya.
(upbeat electronic music)