hi in this video i'll talk about how a
sales funnel works
a sales funnel is a planned orchestrated
and sequenced series of steps a prospect
takes from the first encounter with your
brand through their initial interest to
their purchase that simply means as your
leads go through the sales funnel stages
unqualified leads are eliminated and
only qualified leads are left with the
highest chance of becoming a paying
customer of course utilizing the right
technology for your funnel marketing
will allow you to generate sales
and leads on a 24 7 basis in the next
few moments i'm going to break down the
funnel stages along with the sequence
and a software demonstration on how you
can gain access
why is a sales funnel important well a
number of reasons it saves you time and
money when you qualify the prospects
early on it avoids wasting time and
resources on people that are simply not
interested it helps you to focus on the
leads that can easily be converted into
a paying customer as well it's a shorter
sales process which increases your
company's revenue
looking at the sales funnel stages in
this example there's awareness interest
evaluation in action if you look at the
top the funnel is larger all of your
online cold traffic starts at step
number one as the software sifts and
sorts automatically those that are
interested versus those that are not it
goes to the bottom with which is your
highest quality leads which of course a
certain percentage will now become a
paying customer
looking at your final strategy in terms
of online uh traffic generation uh that
would include content marketing it could
include also um search engine
optimization paid advertising and of
course social media like twitter and
facebook and of course one of my
favorites is video marketing and
basically all of your online traffic
needs to be sent someplace in this
example to an opt-in page in the next
section i'll break it down even further
in this part of the sales funnel
strategies or sequence i just want to
break it down further if you notice on
the left hand side you'll see free
traffic and paid traffic basically any
online uh traffic that you generate you
need to send it to some place in this
case it's going to be sent to an opt-in
page in exchange for the person's name
and email address of course you're going
to provide a valuable piece of
information it could be a via a high
quality ebook it could be for a webinar
registration or it could be for a short
video series say five to seven videos on
a topic that is something they're
interested in next if you look at the
email sequence in front of you i've
given five emails as an example it could
be whatever number you decide however
something uh important for the first
four emails it should be informational
and value based meaning no pitching no
selling of any kind on the fifth email
you could make an offer for a small
ticket item it could be in the range of
say seven to twelve dollars or something
along those lines a certain percentage
of course of people will become a new
customer by buying the front end offer
now you have a new uh customer what do
you do with them okay well automatically
the software uh transfers them over into
a new email
sequence and of course the cycle starts
over again by rinsing and repeating
however
if you notice on the right hand side
you'll see that it's offer number two in
this case it could rain it's it's a
little bit higher price so it could
range in the form of say between uh 50
and 100 dollars and again a certain
percentage of your new customers will
again buy from you based on the valuable
information that you're providing uh
beforehand and again a certain
percentage will buy and again the whole
idea behind this is to develop a
long-term relationship with those new
customers so they continue to buy from
you um of course if you have any
questions just leave them below this
video
in just a moment i'll show you a short
demo video about a new funnel building
software that will be launching soon as
well i'll explain how to get notified
and access some free bonuses
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thank you for watching this video today
to access your free bonuses click the
link below the video also to learn more
about when the new funnel software will
be launching click the link below this
video thanks
you