TheSmartLocal.com
[PD] Hello everybody!
- Hi ~ - Hello ~
So we have prepared some Japanese commercials for you to watch.
And you will have to guess what the commercial are trying to promote.
Hoi.
I can sense that this is going to be very difficult already.
Ok based on my impression of Japanese commercials, one word to describe it would be "Ridiculous".
- It is. It is very ridiculous. - Right? But its funny.
- It is very funny also. - Yeah.
I always take inspirations from Japanese ads because it is definitely entertaining
and they always weave in their products seamlessly.
Like in the most ridiculous way, but it is still effective.
There are certain commercials that I still remember until now, that played on Singapore TV.
One example would be the very iconic Gatsby advertisement.
The one where the guy keep changing hairstyles.
- Everyone during that period would be like ♪ Gatzby ♪ . - Yes, I also think it is very iconic.
I lived in Japan for some part of my childhood and I remember this guy just boiling instant noodles and putting it on his head.
- So I was very confused. - What?
As a child, I went to take the instant noodles, drain it and put it on my head.
I thought it was funny
- OMG.. they are clever you know? - Ya.
You know why they are clever or not?
Because they make you spill your noodles so that you have to buy another one.
WAAH, amazing!
Japanese people you are clever! I see what you did there.
Oh.
This looks like a love story?
Eh?
I told you already.
She's taking off her clothes.
- Oh shit. - Oh.
Condom!
What is happening?
- It's so strange. - Eh.
Wait.
Pause this.
Sushi!
Ya, look like sushi right?
- It looks like a sashimi right? - It's a Sushi.
Salmon sashimi to be exact.
Knowing Japanese commercials, I don't think it is that straight forward.
Is it milk?
But what about the red colour?
Uh... Period?
- OMG maybe its a menstrual pad. - Oh, sanitary pad!
Ya! Then it keeps the blood from flowing out!
This guy who poured red colour all over him- Immediately my mind went to Tampons.
Wait wait, I shouldn't -
This is Japanese right? That's why I shouldnt think traditionally.
They look quite rubbery so maybe I'm just gonna say Condoms.
- OMG I was correct! - You were correct.
That was very unexpected.
Right.
OMG it is just sushi.
- But why like that? - Ok, we're over thinking.
Is he actually speaking?
Wait, are they saying anything?
Is this some special language that I don't know of?
No, I dont think they are even speaking Japanese.
They're mummuring.
Like slapstick.
Oh Wow!
What is he looking at?
*bless your ears*
Oh they're playing ping pong LOL.
OMG. This is so ridiculous.
I cannot.
I will - I will - I will die.
My mind went into a very dark place.
And that is their butts.
And I was so amazed at how the ping pong racket fits on the...
In the ass right?
-Yeah I was like mmm. - In the buttcrack right?
Maybe its for suits.
- Ok ya I guess. - They can move freely, play music.
It might be for a belt advertisement.
Oh.
Japanese piano lessons.
Its either the piano, or the table tennis table.
Condom?
What the heck?
Work and Play.
WINDOWS???
WTF???
This ad is not going to make me buy the next windows laptop.
- There was no computer or anything. - Windows, hello?!!
If you give this to a client in Singapore, they will sue you.
You must reshoot!
Reshoot!
*bless your ears x2*
- Wait, I cannot. - OMG that scared me.
Oh.
First thing in the morning already open the eyes so big. She never sleep one?
Oh no.
Oh my.
Thats creepyyyy.
- I know this one. - Oh you know?
Yeah.
I've watched it so many times.
- This is so familiar. I've seen this before. - Ya ya ya I've seen this before.
- Its the one her eyes never closed the whole time. She didn't blink! - Ya. Shit.
What? Whats the thing?
How is the guy not creeped out?
I think it's something to do with concentration?
No.
Woahhhh.
- Woah - Wow this actress is so good.
OMG the dog. Don't!
Don't lick her eyes. Doggie don't!
- She is so good. - She is.
Oh no, the balloon's gonna pop.
Oh nooo.
But it never close. Safe by 5mm.
Wah it is still open.
Do it.
Stop asking me to do things like that!
She sneeze quite cute.
- You think she will blink one time right? - Yeah she will.
I know she will.
But what is it for?
OMG is it coffee?
OH.
- I think this is a food commercial. - Yes. Correct.
- I think this is a freaking food commercial. - Correct.
- If she is not advertising the chocolate that she was eating, I don't know what else she could be advertising.
I actually agree with you.
This is the turning point. It is confirm about food. The chocolate that she ate.
By that, it is saying that the chocolate is so good.
To the point where anything that unfazed you, this (chocolate) will be the one that faze you in the end.
OMG so sad. Everybody.
The funeral picture.
Yes!!
Yaaay~
What a masterpiece.
Actually now I want to eat that chocolate.
Try this chocolate.
This advertisment is very creative actually.
Because it has a twist. At the start you will think that it is related to some sort of eye product
But at the end it's not.
That is a very creative one
This one PASS 100%.
Windows, NO.
Insurance?
The feet.
Dont laugh.. No!
It's getting bigger.
Imagine AIA (Insurance) saying: 'Its okay, we cover you.'
The (car) window.
Why is he so happy??
Die already.
Goodbye his feet.
Might as well just chop off already.
I feel the pain.
They really did it again.
- The part where the car rolled over the feet, I really jumped out of my seat. - The Japanese did it again.
You're covered (by insurance) so it gives you the peace of mind to be in pain.
It's either an oilment for bumps or insurance.
What if it's a shoe advertisement?
- They want to advertise another brand of shoes to tell you that this wont happen if you wear that shoe. - OMG
Got rewind you mei you. (Got or not)
You're correct!
No, haven't.
WHAAAT?
Maybe its the
"Okay, I already got this storyboard. So we just stick to this but try to fit in the client" "Let's not change the storyboard at all."
It does not make sense at all.
That is why, the keyword of today is "ridiculous".
Wow, got anime feels.
What is this matrix steps.
*bless your ears x3*
This is super anime vibes.
OMG.
I think this is a milk advertisement.
Maybe it's milk (advertisement).
I think this is the only part where they had an indication of a brand.
A calcium compound is chalk.
So I would think that because calcium is good for milk, and in this image he is also somehow holding a bottle of milk,
I would say that it's something to do with milk.
Oh it's the milk! You're right.
The girl on the left hand corner, looking at what's happening, she is just judgmental.
You can see it from her face, she is like what the heck is happening here.
She's so hot!
YAAAS gurl~
What the freak?
Oi.
*bless your ears x4*
- Its the actual condom. - Is it a condom?
It is a condom right?
Look like mochi.
They are showing like even if you bang it around, it is still very sticky.
It can go longer.
It shows the strength of the condoms.
Even the corner of the baseball bat is like the usual colour of the d**k.
It is the flesh.
I don't know what this is.
At this point, I think it is shampoo.
I would say marshmallow.
MaRshm4ll0wwWw?????
Ah-slEepP ~
*bless your ears x I lost count*
What's the point?
She legit just went crazy with a base ball bat on the foam of the bed?
You only just starting to realize that?
I thought that was a small bed that would open to a king sized bed.
What the????
Ok la, but the setting and all.
- Its night time, shes in a night gown, then she is sleeping. - We should have guessed it.
You lah~ always thinking about food.
Food. Then mochi already.
- See the bed beside also don't know. -You never even double think. You just "oh we go with Brenda's answers".
What is this??
- I'm so confused. - Why liddat?
They cry then the tears like they stuck glue on the face.
Oh I think this is a glue advertisement. Because this is in school.
Ok... but why is it on their face?
They were doing this though. What is this? Jazz hands?
It is about something gleeful?
Music school?
For all we know they could be selling this electric fence.
I don't know man.
I'm honestly lost. Really, at this point, I think its shampoo.
Again.
- Their tears look like when you press the glue gun. - Glue gun, ya.
Is it glue stick?
Can I use Google translate?
- To find out what is misha misha - What is misa misa?
You know how to spell meh? You know how to write meh?
Can talk what. Now adays the google translate can use voice already.
It is in our earpiece.
What is ~MiShA~ ~MiShA~ in English?
I paid so much for my phones but you still cant translate properly for me.
What is a MISHA MISHA!!
- Ok, we go with the glue gun? - Glue stick? Ok lets see.
What the hell was that?
It's a theme park!
What the...
I have no idea what just happened.
You said that this shoot was not stressful.
It is so painful on the brain. Trying to process and think logically.
- Yeah. - Nope.
Trying to be random but its not random enough.
It stresses me. I don't know how.
Why.
I'm stress for you too. :(
Ooh. Ok, looks like a decent commercial.
You will never know. Just now the first women ad also look decent.
What??
Lingerie? Linger-ie?
Ok, so sis literally just ripped off his clothes.
So, first question is why was he wearing tear-away clothes?
Maybe something about letting your true self come out?
Maybe it is a place when you can release your inner-self.
Like a safe space?
Like a maid cafe?
I'm so confused.
At this point in time I'm gonna say shampoo once again.
I think if I go with shampoo at least one is going to be right.
But she headache also. Its a Panadol kind of thing?
- Ok, then we go with painkillers. - But I scared.
This means Iron.
So, maybe is talking about this girl whom fell because she has not enough iron.
So maybe they are promoting some iron tablets?
Hey, very close though. Is a sweet.
Inclusive lingerie.
HuuuUUuUUUh...
Is it like blood sugar?
Candy?? o_O
OMG.
You're almost right. It is some sort of supplements.
[PD] You are right. Gummy supplements for iron.
Oh iron deficiency?
WHAT!!
- So its just why she fainted cause there's lack of iron. - Iron deficiency.
- I'm so proud of us. - At the same time, I'm so sorry to the old man.
So the guy wearing the lingerie actually has no point.
So would you do it? If you were him.
Depends on how much I get paid.
What is the minimum?
Honestly, hundred dollars.
[PD] YOU SAY ONE! We got the budget for it!
Japanese are really very clever, funny and they put tons of creative elements in their commercials.
They always want to be unique, which I appreciate.
People would love and remember it.
For me, I do think that through the commercials itself, it show a very big difference in culture.
Because advertisements like this would definitely not pass even the pitching side for Singapore or other South East Asian countries in general.
If you compare it to other countries like Philippines, our ads are more towards family oriented emotional videos.
One thing that I can recommend you to watch is Jollibee.
Jollibee commercials in the Philippines now, will touch your heart.
There is a quirkiness that we talked about earlier.
There is definitely a different style that they went for.
Whether it is effective or not, I don't know.
Sometimes I prefer my advertisements to be just straight-forward.
But I have to say though, props to all the actors in the commercials.
Especially to the women who didn't blink.
I really wanna give her an Oscars award.
I think you deserve a clap if you are watching this.
Erm.. how to say 'hello' in Japanese?
No la say 'Hi' .
Kamsahamida <3
Recently they have been adapting alot of Japanese style ads.
A recent one, they were selling soft drinks.
The mother took off her 'head' and it revealed a bottle of cola.
Then she just bend down and out came the soft drink to the boy's back with cups implanted to his back.
The funniest commercial for me was the sushi ad 100%.
Gummy supplements.
The guy and the lingerie just caught my attention.
- The giant leg. - Lingerie.
I think funniest to me is the shopping mall one.
I dont find the entire collections of ads super funny. Maybe its too slapstick for me.
I think the most ridiculous one is the Windows.
Shopping mall one.
Shopping mall and Windows.
Windows have concept and all but the shopping mall really.. Whenever I think about it I feel angry.
- Shopping mall? - Yes.
I mean you agree with me right?
Agreed.
It allows people to remember the ad but I don't think people will get the main message.
Especially a forgetful person like me.
No.
Thank you for watching this episode of Asians React.
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Bye~~
Thank you very much~
YaMeTeHHhh~ xD
Ok lets go.