I think I knew what PR was through Samantha Jones in Sex and the City.
I didn't actually know what PR was and my mom still even doesn't know what
PR is. If you'd have asked me age sixteen what my dream would have been it would
have been to attend Fashion Week and to be there for a legitimate reason and I
think that was a really like amazing moment for me to actually be there for
you know my job. the PR and communications course is about teaching your
students for how brands communicate what they're about. it's about developing
relationships and creating a positive attitude about their brand and their
organisation. to be effective within a role as a PR you definitely have to have
your finger on the pulse. you're constantly tapping into a new trend
that's emerging. the way people are consuming information ours change
dramatically. this is impact from PR because traditionally they're reliant on media
to communicate their messages and a lot of what they're doing now is directly
communicating their audiences. what our tutors said on the course so well
it was really understanding how important it was for us to understand
the social media and influencers because it comes into play all day every day. fashion
PR communication course is the only course that specializes in PR for the
fashion industry. internships within the PR communication industry are key. over
the years we have built a strong relationship with the likes of Cassidy
and Carla Otto Vivienne Westwood likes of dazed, dazed digital. we've actually got
a couple of students who are now working for them ,following doing internships.
corny, life-changing experience you don't always have to know what area of the
industry you want to get into. I just went with the flow of it and then
eventually by the end of the three years you'll really know what area whether
it's an in-house PR if you want to work for a more creative company. the rim is
vast. they can go into your press office, they can work or a very nice
fashion agency or a more mainstream consumer based agency. currently I'm
interning at same communications which is a contemporary fashion PR agency. I
feel much more ready because I got to experience this firsthand. learning how
to time manage how to prioritize tasks, you need to be really fund those things
you really just learn in the professional world. currently I'm
interning at purple PR which is one of London's biggest communications agencies.
in London you're not just reading about the industry. so many opportunities to
learn by working, interning, all of the teachers they have great connections
really high-profile brands. the knowledge exchange project was something that was
completely new for the second year. a partnership working with street PR, a
well-known respected PR agency within the industry who support Camden Market.
the final brief that we decided on was to tap into the Millennial audience and
see ways in which we could make the market the destination for them to
consider on a day to day basis. they learn about subcultures, the history, the
music heritage they came up with some really interesting different concepts. so
I've been to Camden market a lot it was kind of always like a family day out
and I hated it. coming back and being sort of you know older and studying it
and looking at it in a different light made me realize that it's got so much
potential. I focused a lot on trend research and that for me was eye-opening.
being able to take a wide range of reports and kind of condense them into
something applicable. for our primary research we visited Camden market we
also visited a youth club archive they have like all this collection with photo
girls about the youth cultures of like the previous years. I had so many
ideas but I had to kind of narrow them down and make them more realistic.
we've never had to do such in-depth research and sight because it's got a
lot of people our their comfort zone. We were literally blown away by the level
of execution, attention to detail. we would absolutely be in to integrate some
of the ideas that came about through the knowledge exchange program virtually all
their students secure jobs after graduation either in a fashion brand or
professional PR agency. I think what's also amazing is the talent of the
lecturers that actually makes them work in industry still a lot of them have
connections in the industry that you can kind of go to you and call upon the RSO
transferable to so many different places and although you're on a fashion course
you know, you might end up doing something else, like music.