Hi Hi, this is JayJay Ghatt welcome back to my channel so uh today as a request to one of my jsquad members
who asked a question uh to tell us how you can win as a small creator in 2021 and a youtube creator
like how you can be a youtube creator in 2021 like how to grow on youtube in 2021 so i'm gonna give
the perspective from a smaller creator someone with under 2 000 subscribers um because i believe
that folks who have a large subscriber base have different issues different concerns um different
priorities than those of us who are smaller rising creators and for those of you who don't know i am
the co-founder of the rising youtuber club which is a club inside the audio only ios right now app
called clubhouse and in that app i try to edify guide provide a comforting nurturing environment
for those of us who are still crawling our way to the top into the top to like 1 000 subscribers and
stuff like that and more i have passed that but i'm not too far ahead of people who just started
their channel who have like very few subscribers or who are actually just thinking about it
so here are my five tips on how you can grow as a youtuber in 2021 after this break
okay the first thing you need to do to have a successful youtube channel in 2021
as a small creator is shift your mindset so there is one mindset that you need to adopt and there's
one mindset that you need to shed the mindset that you need to shed is a limiting mindset what do i
mean by that by that i mean if you believe that there are too many youtube channels already there
out there if that they're just if there's too much competition for you and there's no space
for you there's no room for you and that the world doesn't need one more lifestyle
channel the world doesn't need one more reaction channel the world does need one more talking head
channel telling you about digital marketing then that is going to be uh very challenging for you
to grow as a youtuber because you start off i'm not really believing that you have a space and
you can grow so that's the first thing is to shed any sort of limiting mindset that you may
have about youtube so before you get started shed that i know what you want to do instead is adopt a
growth mindset and with a growth mindset you have to believe that actually there is space for you
also um shed any belief and have a belief instead of the limiting mindset of believing that
it's not a pie everyone can succeed there's enough room even though there's about one billion uploads
or one billion views or whatever the number is here's the actual number
in terms of uh youtubers out there that you there is space for you and that um you have
to have something differentiated for example even though this is a pinterest marketing channel i do
social media hitting as well and the last three or four videos that i've done on this channel
they've done really really well have had very low um competition but they're high search terms
which means that people are searching for videos and informational insight on these specific topics
one of them was twitter spaces one had to do with uh instagram uh account center those are
two different videos that i did or people are searching for but there's not a lot of content
on it so if i had a limiting mindset thinking that there is no space for me rather the growth mindset
is that i can create something that people are searching for that people will want and i would be
hampered and so that's the first thing is to change your mindset if you change your mindset big
things are gonna happen for you i believe it in my heart at heart so let's start with that number one
two the second thing you need to do um to have a profitable and successful youtube channel in 2021
is do your research um if you haven't already started or even if you have started
i want you to pause i want you to go to youtube and especially if you already have established the
niche that you're going to be working in i want you to look at channels that have 100k and larger
and study those study the way they do their thumbnails study how their brand looks study
the type of videos they look they're doing study the quality of their video and just learn from
them because even if you can't necessarily afford the same equipment or you don't have the editing
staff to do some similar type of cuts they do it's still kind of a good idea to know what's
entertaining and what works because they have the formula they have the resources but that's working
so that's the first thing the second level i want you to look at channels that are 10k to 100k
the reason why is because usually if you're starting out your goal is to grow as a small
creator as a rising creator but at some point you need to have like you know i'm sure um you don't
want to stay small i'm assuming you don't want to stay small forever so there has to be a goal so
your goal should be somewhat the medium-sized level of creators which is 10 to 100k and the
reason why you study them is kind of like that's the that's the next stage and so it's always a
good idea to kind of look at you know when you get to next stage this is what you're going to do this
is the camera you're going to be doing this is how frequent you're going to be uploading um maybe you
might actually invest in some merch or maybe you might invest in your community so look at what
they're doing because that's where you're going next and it's always a good idea to know where
you're going you know um um yeah that's it um the last and final thing you want to do is look at
channels that are close to you uh that are similar in size people who just starting around the same
time as you people are in your niche why i find that beneficial is and that's helped me a lot
and there are tools actually that can help you do this vid iq is my tool of choice i've been an
affiliate of them since you know as long as i've been a youtuber for as long as they've
existed and now i'm actually a a partner created with vid iq but what i like about vidiq especially
when i went up to the boost level which is the second tier of service is um and actually you
actually have this option at the free tier or at the the first base tier like ten dollars a month
is i'm able to um plug in different people in my space who are similarly situated as me
and watch their growth and that helps me push me because some are sometimes when you're a horizon
creator when you're just driving and you just get frustrated because you don't have the views
people aren't watching your videos immediately it's a slow climb um it's you being a youtuber
is a lonely place especially if you don't have anyone in your community or in your family that
understand what you're doing and that's why i encourage people to join if you're in clubhouse
to join the rising youtuber club because we try to um form a community of people who are like you
who know what you're going through who understand editing understand frustration of losing
all of your footage who knows about just sometimes wanting to switch out your niche
anyway so that's why you uh sort of um form a a use vid iq and other tools to
track your competitors and what that's going to do is push you so when i did that i saw
that my competitors started around me or after me they were actually growing subscribers faster
they were actually getting more watch hours they were getting more views
um their videos were doing better than mine they were producing more videos and so what that did
is that gave me the kick in the butt that i needed to get back to the drawing board and be like oh i
can do this it's that competitive spirit of me so if you're driven by competition or competitiveness
um engaging in that or at least just keeping track of people in your spear who are similar situated
to you it's going to be what you might need that little motivation you need to keep going because
it's very easy to give up a lot of people do and you may have given up and so if you want to start
again do that so that's the second thing you do is any you're not your competitors but study people
in your niche you're doing something similarly to get some ideas to get some motivation for the
middle and then also just to get that competitive push so that's the second thing you need to do to
start a profitable youtube in 2021 so i made a big rookie mistake and forgot to put my um
camera mic on my lapel so it's on the desk so this portion of the video is really low so you're gonna
have to turn your volume up so i apologize for that and if you're starting a youtube channel
in 2021 the third thing you need to do and this is kind of also along the the thinking of mindset
shift is that you need to think of youtube as a search engine and and recognize that probably 80
to 90 percent of the people who see your videos are going to come to you because they went to
youtube and they put something in the search and youtube the search engine the search machine
realized that your video had been optimized and that your keywords your thumbnail your title um
the description of that video and also what you say in the video all signal to youtube that your
video is the answer your video is the response to that search query and they deliver up your video
and so if you're really a com cognizant and aware going into youtube as a creator for the
first time um being aware that youtube is a search platform and so you need to be creating content
that's searchable that people look for not stuff that you like i know there's this misconception
and there's this deep desire because you start a channel to think it's about you so i'm gonna
start because i think i'm funny and i love to laugh and my kids are great people always tell
me you should start a channel because i love your life i would love to learn about your life and so
you go into youtube with that misconception that it's all about you and if someone doesn't know you
and someone doesn't aware your children that means that they're not going to be searching for you so
if you create content and you title a video after your children if you title and put description
like this is marquee was tripped up and was funny we played a joke on him no one's searching that
so your video is not going to be found however you search if you did a video on a prank and
your title says the trendy prank and then your thumbnail it shows a photo of someone pranking and
then also your description and your keywords it had all elements that this is a prank and people
go in and you're searching for different people doing the prank that's going to get you discovered
so make sure that you go into youtube thinking of those things everything i just described that
every video you do perhaps even before you do your video you do your search your research and again
this goes back to vid iq you can go type in to see what is trending what people are searching for and
you want to go for something that is low in uh volume but high in search com and search traffic
should higher search volume below in competition or even if it's trendy and it's you know you get
a nice decent score to say yeah this is something you need because you mean to be doing um did iq
has a new tool where they kind of tell you here are sort of your next video here's trending based
on your data based on we analyzed again it's a data given tool based on when we analyze this
is what you should be doing next this is what's trending this is what people's looking for if you
do a video on this content you're gonna do well so that is number three always go into youtube number
three go into youtube thinking okay about that it's a search engine and to create content for
search create searchable content and that is how you can grow on youtube in 2021 if you are mindful
of that it's not about you it's about what people are searching for so that now i mentioned uh
seo which is search engine optimization so that is something that you consider before
you actually publish a video that's when you look at what's people what's trending what's uh
what's not available out there where there's no competition and you optimize your video before
you publish it so once you publish it you show up in search the next thing after you publish it
is you look at your analytics this is the data this is the information the post publication
that you make sure you know and aware of there's two main i think analytics and lots of analytics
when you go into youtube studio that tells you lots of information the two most important one
that you should be aware of going into youtube 2021 as a first time creator or maybe just someone
thinking about your channel again and reigniting their passion your channel the two most important
analytics is your click through rate and that is the rate to which if youtube serves up impressions
of your video to various different people searching or the search whether it's up next
and the people who actually click through so for example if youtubers serve up your video
to 100 people and 20 of those 100 people see your thumbnail and decide yeah the answer to my query
the the what i was looking for that's on the other side of that thumbnail i'm going to click
through so 20 click usual rate is pretty high and really really good so that is the rate that you
need to be considering and if you're getting a low click-through rate you need to go back to drawbar
as you move forward in your channel say what am i doing wrong what do i need to do differently
is there something with the sound the lighting with the editing or the topic that's when you kind
of read it's a it's an ongoing process you don't set it and forget it you really have to study each
data each video and analytics is if you're going to take youtube seriously and grow your channel
and hope to be successful like i don't do and you hope to ideally um these are things you now look
at that's the first thing the second one you need to consider is your view duration some people say
the average view duration for your channel but the view duration for that video how long they watched
it i'm so a really great view duration would be 70 if someone's watching 50 of your video or more
that's pretty decent as well so the benefit of those two things is that tells youtube that the
audience was satisfied that you at least serve the you know the click-through rate is kind of like
that's half the job but then getting people entertaining people having your video be
engaging enough constantly moving or answering a question or dynamic or interesting enough to get
people to hold their attention to watch fifty to seventy percent of time that's great because that
also signals to youtube the search engine that that video was good and to serve it up to more
people and to serve other videos from your channel up to more people and they'll hold your channel
in a great regard so that's why those two analytics are pretty good to know about there
are other analytics you can study as well those are the two that you need to worry about for the
most part but if you're going to grow in youtube in 2021 and beyond that's the fourth thing you
need to consider your channel analytics and your video analytics okay we've gotten to the fifth and
final thank you for sticking with me and if you stuck with me this long i like to go ahead and
invite you to like the video and then also if you like this video and you want more content
like this why don't you go ahead and join the j squad and hit that subscription button and you
hit the little bell icon youtube will alert you every time i upload a new video and so we get to
continue on the journey together where i share how to find you and you come back and say wow
so the fifth and final one is you need to consider the community um i think that is
one of the biggest thing in no matter what type of content you're creating
online whether it's a blog a vlog a podcast a youtube channel when you are if you're an
instagram if you're just an influencer and not just i don't like using a word just but if you're
an influencer and social media instagram tick tock snapchat linkedin any other different platform
where you are sharing yourself from your tastes your likes your preferences and based on that
people like you people trust you and they follow you and take a suggestion is have a community
that's the biggest part of it and i think that's the biggest part of growing a channel in 2021 that
was important in the past when i started 10 years ago last year when i started and i think i did
have a community i'm slowly sort of an established one right you know now as i grow but the earlier
the better that you can realize and curate a community a community of people who like you like
your videos like your content and come back each time that you do publish a video and you perhaps
name them call them you know uh you know professor nes nes nation i call mines the j squad my sister
calls hers um the ninjas because she's howa bunga like the teenage mutant ninja turtles so give your
community a name um print content for them once you get a thousand subscribers participate in
a community tab query your community periodically ask them questions not just them but other people
uh constantly um answer questions and when someone makes a comment uh or comments in
your you're under your video go to that comments i'm a heart like it respond all of those things
are great for engaging the community ask questions in the community do like i do is here's highlight
someone from my community who asked me a question about how do you grow our youtube channel in 2021
and that's what i'm doing answering here here's another one i might respond to this one later on
so when you have a community respond to them um query them engage with them draw them in
let them be part of your youtube's growth journey and do like some of the larger creators like kelly
stamps for example grew you know overnight which you grew over a year but what she did when she did
her first video she got 1000 she posted that and so she had a community of fans that grew with her
from 1 000 to whatever she is now which is really pretty high and so yeah so that's what you do is
you create a community fans and that is the fifth thing and i think maybe even most important thing
out of all of them because without the community all those other things kind of really don't matter
that much and they kind of like central growth true a lot of the people who do come to your
channel come based on search but if they come and they bump into the your community that's
commenting and they come up into a video where you're engaging and responding to your community
they're more likely to to subscribe and so that's also part of your growth in the end so anyway so
that's it that's all i have for you today i hope that was helpful for you those are five different
ways that you a rising youtuber from a perspective of another rising youtuber can grow uh in youtube
in 2021 and beyond okay that's it for me for now this is jj got this is a pinterest marketing
youtube channel however i do share social media and i queried my community and he told me to go
ahead sister and share videos regarding other social media platforms and that's what i'm
doing today so see you on my next video and so uh with that we're going to cue my outro music