In-N-Out Burger may not have the brand recognition or global footprint of McDonald's, but it
is a beloved regional chain in California and the Southwest. Founded in California in
1948, In-N-Out Burger has worked to create a loyal following with fresh ingredients for
a menu that focuses on quality over quantity. So without further ado, here are the Top 10
Things We Love About In-N-Out Burger.
Monkey Style at In-N-Out
If you’re a fan of In-N-Out Burger you may know that the family-owned fast food chain
offers a "secret menu" for customers in the know. Much of the secret menu is common knowledge,
such as the animal style burger: a mustard-grilled patty with added pickle, extra spread, and
grilled onions. However, there is also a slightly more secret "secret menu" that is a little
more obscure. For example, the Monkey Style burger consists of an order animal style fries
served on top of a hamburger. This item is apparently for those customers who like their
fries on their burger instead of with it. However, there is a catch to ordering a Monkey
Style burger. The catch is that the In-N-Out kitchen crew will gladly make the burger and
the animal style fries for you, but you'll have to put the two great tastes together
to complete the monkey style madness before enjoying your secret menu selection. Some
customers are annoyed that they have to take this extra step themselves. The restaurant
chain is firm on this point, although it is not clear exactly what the reason is.
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In-N-Out is Simply The Best
In 2017 In-N-Out Burger, the California based fast food chain won bragging rights because
of a vote proclaimed it to have the best burger in America. Voters on the popular site Ranker.com
chose In-N-Out over several other burger chains including Five Guys, and Whataburger. In California,
In-N-Out is a somewhat revered company so it would perhaps be more understandable if
the poll was just California customers. Business Insider took exception to Ranker's poll;
the magazine was adamant that In-N-Out burgers are good, but a little overrated. Perhaps
strong loyalty to the brand and a bit of nostalgia combined to give In-N-Out a boost in the poll.
Whether they’re the absolute best or not, there’s no denying the burgers are fresh
and tasty, and the experience at an In-N-Out is always appreciated, thanks to friendly,
well-trained employees and the fresh fries made-to-order as you watch.
Fresh Food Quickly at In-N-Out
Fast food chains are probably most known for pushing food out to their customers quickly
using efficient food preparation techniques. This process doesn't necessarily result in
the best tasting food you can buy, but when you want a meal fast you don't go to the Cheesecake
Factory. Some chains do a better job than others of balancing convenience and the quality
of their food. In-N-Out prides itself on using fresh ingredients and preparing all meals
to order instead of just using frozen foods and allowing burgers and fries to sit under
heat lamps waiting to be sold. While waiting for your order at an In-N-Out you can watch
the kitchen staff slicing up fresh whole potatoes before deep frying them for waiting customers.
For fans of the California-based fast food chain, the extra wait is well worth it to
get fresh, tasty burgers and fries. It's still fast food, but it's just done a little bit
better than most of the competition is willing to do it. The fact that In-N-Out isn't quite
as fast as some of the competition is one of the things customers love about their favorite
burger chain. The chain's loyal customers know from experience that the made-to-order
meals are worth the wait and it keeps them coming back for more. It's one of the things
we love about In-N-Out.
In-N-Out Burger Keeps It Simple
In this era of ever-expanding fast food menus that try to cater to every taste, In-N-Out
Burger has steadfastly stuck to its basic menu. This burger chain was founded in 1945,
but its menu still consists of hamburgers, cheeseburgers, fries, sodas, and shakes. Just
to cover all its bases the chain also serves coffee and hot chocolate. Compare this limited
list of fast food staples with the encyclopedic menus at some of the popular fast food chains.
Taco chains that sell burgers and burger chains that sell tacos don't make sense to the owners
of In-N-Out. They strongly believe in the principle of quality over quantity. The company's
success has come from its loyal customers responding to quality burgers and fries. This
is mostly why people go to fast food restaurants - to get the tastiest burgers and fries they
can get. In-N-Out concentrates on this and leaves the pizza and nuggets to others. Most
In-N-Out customers really aren't interested in In-N-Out chicken sandwiches or quesadillas
because they can get those items somewhere else. The chain offers milkshakes made with
real ice cream in vanilla, chocolate, and strawberry. The "secret menu" allows you to
order a Neapolitan milkshake that combines the three flavors as well as variations of
the burgers. A 4x4 is four patties and four slices of cheese, protein style is a patty
wrapped in lettuce. These "secret" items are actually just special requests instead
of items listed on the regular menu.
Service With A Smile at In-N-Out
Apple and Facebook are two companies known for treating their employees generously, but
according to some surveys, In-N-Out Burger beats them both. While its true workers at
the fast-food chain are paid well, their satisfaction comes from more than money. The chain's employees
tend to say that they find their work more rewarding and challenging than their counterparts
at the big chain restaurants. These positive experiences have tended to make In-N-Out employees
more loyal to the company than is usually the case in the high turnover fast food industry.
In-N-Out has been able to maintain a fairly family owned/small business culture at its
restaurants despite recent efforts to expand into other markets. This is in contrast to
some of the big burger chains with big corporate cultures to match. Employees at In-N-Out like
to see themselves more as a part of a family or a small team than a group of nameless cogs
in a giant corporate machine. This social dynamic mirrors the different ways In-N-Out
Burger and its competitors produce their food. In-N-Out continues to be committed to serving
fresh cooked-to-order burgers and fries to a relatively small client base while the big
burger chains have long embraced more of an assembly line approach to serving millions
of customers all around the world.
Float Your In-N-Out Root Beer Boat
Many of the items on In-N-Out's "secret menu" are widely known to customers such as the
animal style burgers and fries and the 4x4 burger. However, there are some lesser known
items that are actually a bit more of a "secret." The In-N-Out root beer float is one of these
items, but it's really a no-brainer, isn't it? The burger chain sells root beer and it
sells vanilla milkshakes so it seems inevitable that at some point these two delicious treats
would be combined into one even better treat. Well, this is exactly what happened. Some
In-N-Out customers have described this root beer float as more of a root beer milkshake
than a traditional float you might have made at home because it is made, not with a scoop
of ice cream, but with a small amount of the chain's real ice cream vanilla milkshake.
Describe this delicious treat any way you like, but the fact is the In-N-Out root beer
float is a good reason to love In-N-Out - a customer friendly burger chain willing to
do a little extra for its customers. It might be possible to get the root beer float with
either the chocolate or the strawberry milkshake if vanilla doesn't float your boat. If you
don't like root beer you might be able to get a Coke float with one of the milkshake
flavors.
Going Off Menu With an In-N-Out 4x4
The 4x4 burger at In-N-Out is exactly what it sounds like: four beef patties and four
slices of cheese on a bun. This burger is one of the most popular items on the popular
burger chain's "secret" menu. The patties are fairly small so it's not quite an obscene
amount of food, but you'd better bring a healthy appetite if you intend to take on this substantial
burger. Four patties stacked on a bun can be a little difficult so have extra napkins
handy because all this cheese and spread can get messy. But once you accept the idea that
you're going to get a little greasy you'll enjoy the 4x4 in the spirit it’s intended
and it clearly seems intended to appeal to people who are intent on proving that a regular
burger or even a Double-Double just isn't enough to satisfy their carnivorous craving
for In-N-Out burgers. But if you feel like you've bitten off more than you can chew in
one sitting after ordering a 4x4 burger you can always divide the sandwich into a pair
of Double-Doubles minus a top bun of course. This way you'll get two smaller, more manageable
meals out of the one hefty 4x4 burger.
Last Stand Of The In-N-Out 100x100
In-N-Out's 100x100 burger has become something of a legend in the fast food community. Some
people think it’s just a tale told by hungry kids with too much time on their hands, but
the story is true. The story goes that back in 2005 on Halloween night a group of friends
went into their local In-N-Out in Las Vegas, Nevada and made an unusual request. The helpful
In-N-Out staff accommodated them. A few minutes later they left the restaurant with a monster
burger made with 100 beef patties and 100 slices of cheese between a single bun. This
is how the legendary 100x100 burger was born. The hungry group of friends were charged for
one Double-Double burger plus 98 additional beef patties. This hungry group of friends
revealed that their bill came to a substantial $97.66 that they gladly paid. This mega-burger
creation caused something of a stir on social media when the pictures were posted. Apparently,
others have tried to get their In-N-Out to make them a 100x100. Unfortunately for gluttons,
the blogosphere reports this is one request that In-N-Out will no longer fulfill. You
can't really blame the company because even though the young men probably believed they
were carrying out a harmless goof it feels more like an abuse of the fun "secret" menu
concept that many customers enjoy.
Exit Through The In-N-Out Gift Shop
Merchandising is an important part of a successful company's branding efforts as well as an important
source of revenue. If you doubt this just ask The Walt Disney Company. In-N-Out Burger
is a successful company to be sure, but a relatively modest fast food chain when compared
to the behemoths like McDonald's. In-N-Out has an impact on California food culture that
is outsized because of customer loyalty, the mobile food trucks deployed for special events
and because of the attention to merchandising. They even have a 1:64 scale model of the In-N-Out
Peterbilt big rig truck. In-N-Out has cultivated a different kind of relationship with its
customers. Have you ever seen random people wearing baseball caps with a McDonald's logo
on it? The fact is you do see people wearing In-N-Out hats because they are willing to
show an extra level of support. You can also find people wearing In-N-Out t-shirts with
various images including the classic logo, the crossed palm trees, and some classic car
designs. McDonald's is a universal brand with stores that are often adapted to their locations.
In-N-Out, however, has tapped into Southern California's historic hot rod and surfing
cultures of the 1960s offering people a taste of the Golden State's glory days.
Too Little Of A Good Thing at In-N-Out
In January 2015 In-N-Out Burger celebrated the opening of its 300th location. As popular
as this fast-food chain is in California and growing parts of the western United States
it is a relatively small operation that remains a family-owned company. The family has repeatedly
rejected offers to franchise the business. This is the opposite approach taken by a big
chain like McDonald's that seems to have a master plan to put its restaurants in as many
locations as possible. McDonald's boasts a global presence with nearly 37,000 store locations
in more than 100 countries around the world. In-N-Out's limited number of locations increases
each individual In-N-Out location's value. Their relative scarcity is seen as a virtue
in the sense that because there isn't an In-N-Out Burger on every corner you might feel compelled
to go to the one you do find. Apparently the famous British chef Julia Child kept a list
of In-N-Out Burger locations handy so when she was traveling in California she would
always know where she could find one as she traveled around the state. It's well established
that the company's loyal customers are willing to go a little out of their way to enjoy their
favorite burgers and fries. Although, it can be a little frustrating to have to pass a
few McDonald's and Del Tacos before reaching an In-N-Out the extra effort makes the food
taste that much better.
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