Wanna know the single biggest difference
between a side hustle copywriter,
who is overworked, underpaid, and overstretched,
versus a six figure copywriter
who is excelling, thriving,
and absolutely dominating their niche?
Keep watching.
(upbeat music)
Hey, posse, what's up?
It's Alex. Happy new year!
I am very excited to dive into today's video
because this is literally what I help my students do
each and every day.
So, whether you're a brand new copywriter
who is literally just getting started,
or maybe you haven't quite started just yet,
or you've been freelancing for a while now,
but you really want to learn
how to break that six-figure mark,
this video is for you.
You're gonna walk away with the next steps you need
to make this your six-figure year.
But first, if you're new to the crew, welcome.
My channel is here to teach you
everything you need to know
in order to ignite a successful
and rewarding copywriting business.
So make sure you hit subscribe below
and then tap that bell to be notified
so you never miss another video from me.
Now in this video,
I'm gonna tell you exactly how to build
a six-figure copywriting business from scratch.
Now, today's training is just a small teaser
of a much more in-depth free masterclass that I offer,
where I train on why copywriting is a skill
you need to learn,
even if you don't wanna be a freelance copywriter,
what businesses today are actually looking for
when it comes to copywriting,
how to be paid top dollar for your skills and expertise,
why having a complete and cohesive portfolio
is essential for igniting your copywriting business,
the five steps you need to do
to begin building your own killer portfolio,
my four tips and proven methods
for landing your absolute dream clients,
plus how you can become AI-proof,
as a highly sought after, highly paid copywriter.
So if you're interested in watching the full masterclass,
I'll tell you how you can watch that
at the end of this video.
But for now, let's dive in to today's topic,
building a six-figure copywriting business.
All right, now it goes without saying,
that a lot of factors go
into building a successful copywriting business.
Things like, how much time and effort do you dedicate
to learning and improving your skill?
How well you receive and implement feedback
from your clients,
and of course, how many projects and clients
you're willing and capable of taking on at once.
And of course, the longer you do this,
and the better you get,
the more money you'll be able to charge.
And that is just the fact in any industry, okay?
But let's be honest.
That can take years, especially,
especially if you make the same detrimental mistakes
that I see so many brand new copywriters making.
Which is, you try to do all the things. (laughs)
This is the very first thing you need to do
if you wanna build a six-figure copywriting business
from scratch,
or take your current business from side hustle
to six figures, okay.
You need to stop trying to do it all, right?
Oh, you need a sales page?
10 Facebook ads? 25 emails?
A webinar, a script?
15 social media captions, blog posts,
project management, shoe shining?
No problem. I got ya. (chuckles)
No. Stop doing that ASAP!
Because here's the thing:
While taking on a wide range
of different types of projects
is an absolutely great way
to get your foot in the door in the beginning,
and I do suggest dabbling across a variety
of different jobs in niches
when you are just getting started to see what you enjoy,
once you've gotten to a certain point,
you need to narrow in
on what makes you and your services so unique.
And then, you offer that service.
In other words,
you need to get highly specific about what you offer.
No matter what kind of freelancer you are,
because when you specialize,
you become an expert in that field
and you can charge more for your services.
So, how do you specialize?
How do you present yourself as the expert?
How do you pitch to your dream clients?
Well, the very first thing you need to do
is to crystallize your USP,
or unique selling proposition.
In other words, your 10 second personal sales pitch
that communicates what you do.
And this is really important because,
"Hi, I'm a copywriter and I can write copy for you,"
is not a personal sales pitch
that comes across as expert level.
And it's likely not gonna get you
the types of clients that you actually want.
So a specialized USP needs to be broken down
into three main components, all right?
What you offer, who you serve, and how you do it.
Those are three really powerful ways
that you can specialize.
So, let's break down each one.
What do you offer? Right?
Will you offer copy, content, or both?
Then go one step further
to nail down exactly what your ideal niche is,
or in other words,
what would you like to be your area of expertise?
Think about the things you already like to learn,
read, and write about, right?
It could be personal development, online education,
beauty, health, fitness, real estate, finances, right?
The list goes on and on.
Ask yourself, what do you truly enjoy researching,
learning, and writing about?
And that's what you can pick as your starter niche.
Now listen, you do not have to be an expert on the subject.
It just needs to be something
that you are interested in learning and writing about.
And don't worry, everyone always worries about this.
Picking your niche is not a lifelong commitment,
you can pivot at any time.
So don't get too hung up on this.
I have had plenty of students
that have pivoted their niches.
All right. So next step, who do you serve?
So, similar to getting specific on what you offer,
you wanna get crystal clear
on who your ideal client is, right?
Do you wanna help coaches, entrepreneurs, authors,
female-led brands, local businesses,
natural unsustainable products, SaaS sites,
E-commerce companies?
So think about it, right?
If I'm a well-established
wellness influencer, for example,
that needs a bomb ass sales page.
Chances are that I'm gonna go out there
and look for a copywriter who specializes
in writing bomb ass sales pages
for people in the wellness space.
I'm not just gonna hire anyone
who calls themselves a copywriter on the internet,
because I want someone who is the right fit for me.
Now, listen, this doesn't mean that you won't or can't
take on clients outside of your ideal client.
It just means that you're stating to the world
exactly who you prefer to work with
and where your specialty lies.
And this really helps your ideal customers
self identify with you,
and not only makes them more likely to hire you
over a generic copywriter,
but they're also willing to pay you more
for your specialized services.
And even if that brand doesn't hire you
right out of the gate,
if you approach them with a highly specific USP
that resonates with them,
they are way more likely to remember you
in the future, should any copy needs arise.
So I have students
who have really landed a ton of epic clients that way,
maybe hearing from them
like five, six, seven months later,
because they remembered the initial conversation they had.
All right. Now, the last component of your specialized USP,
how do you do it?
So, what services will you offer?
This is where you can get even more granular
and specific about what you offer.
So, say you write sales copy.
Well, there's a whole list of assets
that fall underneath that category, right?
So, are you gonna specialize in sales pages,
webinars, Facebook ads, email marketing?
When I first started my freelance copywriting business,
I actually specialized in emails.
And that's because it was one of my favorite things
to write, and I loved the idea of list monetization.
So, pick what you love
and then continue to hone that skill
until you become an expert in that niche.
And then you can start advertising your services
to your clients as the must hire specialist
who can help them get where they wanna go.
So specializing in one area
really gives you the chance to learn and excel at it,
which spoiler, allows you to charge even more
for your services.
Now, I know exactly what you're thinking.
You're thinking, "Oh my God, Alex, wait,
I cannot possibly narrow it down that much.
Won't it be super hard to find clients
if I am so specific about what I offer,
who I serve and how I do it?"
I know it's scary and it can really feel
like you're cutting yourself off
from a lot of opportunities.
But trust me, getting specific is what helps you
find and land clients who want to pay you.
It doesn't mean that you won't write other things
or that you can't help other people.
You just have a specialty to help you stand out
as a specialist. Right?
I get generic pitches from freelancers all the time,
looking for work, literally every single day.
And how many of them do you think I have hired?
None, right?
And mostly it's because their offers are really generic.
So here's an example of two different pitches.
And tell me which one you're more likely to hire.
"Hi. I'm a copywriter and I can write copy for you,"
or, "Hi. I help coaches craft website copy
that is clear, effective, and personal
to help them attract more leads and sales." Right?
It's pretty obvious which one would stand out
to the best potential client.
So don't be afraid to polarize and be specific.
As I always say, polarity equals popularity, right?
The more specific you can be in your offer statement
and what you pitch to your clients,
the more likely you are to get noticed,
get hired and get paid even more, period.
And this is exactly how you differentiate yourself
from your competition.
This one thing will really help you
start building a successful copywriting business
from scratch.
And it's the number one secret
for turning your side hustle into six figures, way faster.
All right, posse,
I hope this video gave you the inspiration,
motivation, and practical steps you need
to get started in the right direction.
Remember six figures doesn't happen overnight,
and it doesn't happen without hard work and dedication.
But if you follow the suggestions in this video,
you will be on your way.
And as I mentioned earlier,
if you wanna watch my full two hour masterclass,
where I go so much deeper into this whole topic,
you can click the link in the description box below
and watch it right away.
Happy new year until next time.
I'm Alex, ciao for now.
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All right, guys, if you enjoyed that video,
make sure to check out the next one from me right here.
And you can click right here to get a free gift.
If you wanna start a new business, quit your job,
help more people and have more fun in 2021,
you are in the right place.
Let's plan your ultimate comeback, shall we?
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that literally changed my life.
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