- [Anthony] When a vehicle is parked,
it really doesn't serve much purpose.
It's this sort of lifeless creature that takes up space,
takes up resources.
For a long time,
vehicles took away from streets, and we flipped that script.
We're seeking to understand, how can our products
give back to streets?
Can the vehicle not just serve
as this method to get you from point A to point B,
but also how can the vehicle
become this provider of information?
How can a vehicle be the source
of intelligent communication?
If there was some sort of disturbance,
an accident, an incident, a situation,
a vehicle could be a source of help,
rather than of hindrance.
Ford gave mobility to the masses.
And now we're at a point where we continue that narrative,
but we do it in a 21st century way.
(orchestral music)
My name is Anthony Prozzi.
I am Ford's senior strategic designer.
We're at the forefront of developing
what we refer to as smart vehicles for a smart world.
When you have all this intelligence
and all these ways
that you can embed
a sense of awareness to these objects,
there is no reason why things
should be inanimate any longer.
That's part of our experiment, to understand,
as opposed to isolating you and cities
and streets and people.
How do we reach out and how do we become more inclusive?
And that's what led to this very unique prototype.
(upbeat music)
We've transformed an otherwise wonderful thing
that is made out of metal and rubber and plastic
into this thing now that has empathy and sentient
and emotion, and can communicate with you.
We brought it to a train station,
where we displayed information regarding the weather,
the timetable of the train, local businesses.
And we were able to display all of that information.
We even went as far as dependent on what we knew
of a specific geography,
we changed the information to reflect the population,
so simultaneously displaying any communication
in multiple languages.
And that's what part
of this prototype's reason for being is.
We take all this data that's being created
at every moment,
and now translate it into important messages.
We can elevate this to the point
where if there was a tragedy,
an incident, that can now be communicated.
(upbeat music)
There's data everywhere, how people move,
how goods move through a city,
it's endless.
The challenge becomes how do you synthesize all that data
to help a community?
We had horrific fires and people needed information.
A vehicle could have become a beacon
to deliver that information.
In bad situations, an Amber alert,
if there was an accident, how can I immediately inform,
you know, people within that area.
People will always come first.
As we rethink how we get from A to B,
we're looking at all these methods
that we can either assist, augment,
or automate what you do every day through your life.
We know that we cannot solve all these problems overnight.
We're learning,
we're learning quickly, building on this great legacy
of providing mobility in so many different unique forms.
That's the power of Ford Motor Company,
and it's a company that I'm proud to be a part of.
- [Announcer] Thanks for watching.
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