- Lincoln has his own locker right next to this guy.
Look at all these cameras.
We have a red laser.
- Welcome to Carlsbad, California.
We are at the kingdom today, and if you don't golf
the kingdom is a place where most of the tailor-made pros go
and get fitted for TaylorMade clubs, tiger woods.
I've heard of him.
- I've heard of him.
Rory DJ.
- It was DJ Dustin Johnson, Dustin Johnson.
Those are some pretty good golfers, Barragan golf.
And so why do you get to do it?
Are you all going to be on tour?
- No.
- We are very fortunate to be able to be here today
at the kingdom, the tailor-made headquarters
where you swing your clubs
they have all this fancy technology
the best technology that you can find
in the world to calculate the clubs, the shaft, the head
the angles, all of the stuff so that, you know
when you go out there on the course
if you hit a bad shot, it's because of you.
It's not because of your club.
They do their job to make sure
that the club fits you perfectly.
This isn't like going into a golf shop
and just buying clubs that are just sitting there.
I'd like those ones.
No, no, no.
Everything about the club is going to be tailor made
(applause)
or fitted to us or to Lincoln, I should say today.
- Which is very cool.
So really cool opportunity.
And we want to bring you along
and show you the entire process or show you as much
as we are allowed to show you of the tech that they use
how they decide this video is not sponsored.
We just got the opportunity to come here.
So thank you TaylorMade for letting us come.
Let's go get fitted for stuff.
(relaxing music)
- That's fancy.
- All right, Lincoln, your clubs belong on the left.
You have your own.
Take this out.
Lincoln has his own locker.
His name is on it right next to this guy Tiger Woods.
Hey, my name's on there too.
Should get my clubs.
Oh, look at this place.
Okay. We've got the tiger woods.
Golf clubs set up here.
Lincoln Markham.
You've already got some same clubs, some tools.
- Yeah.
- You're gonna get really dialed in today.
Look at the look at the Tiger up there.
- (indistinct)
- Thanks, this is sweet.
(cheerful music)
- This happening right now
The first things first we go outside.
- This is so cool
- All right.
all these clubs,
- Just sitting here.
Just hanging for whatever someone wants to show up
and here.
Yeah, we can.
We got your name there.
Your official first kingdom visit hopefully many.
- So this is the deal we are outside.
And it's, this is not a full golf course.
Isn't it?
Like we were, there's an 18 hole golf course here.
This is basically like an office building.
And then they have this driving range.
That's pristine.
And the only way you can hit back here is
if you're getting fitted for clubs
or you're getting adjusted or something today
we're the only people, at least
for the next few hours, we're here to get fitted.
It's mostly Lincoln.
I might try to get a driver
or something that get fitted for one.
Cause I never actually have
for a driver since COVID happened
they've moved a lot of their hitting outside
which totally makes sense.
There are some rooms for putting and some short irons
and things that we'll probably go inside and do
but outside is great.
The couple of track mans, just like we have
in our golf simulator, actually three track mans
are out here, but I'm the first thing.
first, they're going to go through all this film, some
of the process and show Lincoln, getting fitted
and see what that looks like.
So this is Perry.
He's going to be the expert that fits Lincoln today.
What is the process?
We come out here.
Where do you like to start?
When somebody is going to fit it
- Or with just letting him warm
up and loosen up however he hits naturally.
And then I get an assessment
of kind of how he feels about his own game.
What he's looking for.
I make my own personal assessment.
I try to take the two and mesh them together
and craft the narrative cleaning products.
- How long have you been at the kingdom?
- I'm the old guy here.
I've been here since 2003.
- Wow.
- Oh man.
- That was when-
- That was a little before you were born.
- That was LeBron James rookie year in NBA.
That's awesome.
- Yeah.
- Okay. Lincoln hit some balls warmup
and then we're gonna have some fun.
You better hit every one of them pure.
- I am like very nervous.
- You're all nervous.
(upbeat music)
- He's hit about 20 balls
and you're looking at the track band data,
anything you're seeing so far.
- Yeah. There's a couple of numbers that jump
out right away.
So first we look at where he's
at for club head speed and strength.
He's definitely outgrown these clubs
especially from a chef standpoint, playing regular flex he's
in kind of the mid to high eighties for club head speed
on a six iron, which is more than adequate for
for a stiff shaft, something heavier, something more stable
something more appropriate for where he's
at physically from a staff standpoint, then we look
at the hat, he's got the piece of a head,
which is a great product.
It's a little more geared towards distance.
It's got a stronger loft package and a faster face
which was probably really good
for you when you first got them.
But now there's sort of diminishing returns relative
to control and performance
because your spin rates are pretty low
and that would be low even at sea level
but you play at elevation.
So there's, we want to get a little bit more spin to favor
more control and play ability.
Yeah. So you're kind
of compromise when you're trying to access in
between yardage is you're trying to flight the ball
or could a control draw.
You don't have quite enough spin to really
optimize control plenty of distance.
But now we need to kind of go
to the next step in favor of more control.
- Yeah.
- What do you think about that link?
- I like that'
- Any of that you've noticed at all?
Or hear just, it all sounds good.
- I don't get that much spin unless I'm on my driver.
My driver's like pretty high spin rates
but I'm trying to fix, but yeah.
- Okay. That sounds great.
That sounds smart.
- You're striking down two to three degrees
which is really shallow for a six iron.
You can, you can hit down on it a little bit more
and try to launch it a little bit lower
and have even more controllable if you wanted to.
- Okay.
- What have you learned so far?
- I need to put the ball more back in my stance.
So I hit down on it more so get more spin.
And so I don't get as big cuts.
So I kept getting pretty straight now.
- Are you thinking of clubs you came, walked in with
are the ones you're going to leave
with or do you need some different clubs?
- I think I need some different clubs.
(upbeat music)
- So Lincoln's over here getting worked on right now.
We've been here for probably 45 minutes
and Lincoln has hit so many clubs.
I feel like we have a scientist, but a golf scientist.
That's taking the shafts, switching them out
switching the loft of the irons, the different drivers
trying so many different things with Lincoln.
And the more that he tries
the better and better Lincoln gets like the misses.
Instead
of him being out here are just getting a little bit tighter.
The spin and the flight path is looking a little bit better.
It is kind of amazing what top experts can do
with golf clubs when they know what they're doing.
And they have all of the tools here.
They even have like a Rolex clock here.
Like they have at the different golf tournaments.
I would be so tired by now.
I'd be exhausted, but I think he's doing pretty good.
I don't think he's getting too tired over here.
All right, Lincoln.
You've been out here for over an hour now
you've hit so many clubs. - Yeah
Let's hear what some thoughts are like
what are we changing things?
Are you getting new clubs?
- So I will be getting new irons.
I've had those ones for a while
and I'm gonna get P.770s instead of P.790s.
- So it's like a shorter, shorter face,
- Shorter blade, right?
Yeah.
- So what are these wedges you're going with here?
- This your high toe which are pretty cool.
I thought the grooves all at the top, but it's interesting.
Like when you typically look at golf clubs
they don't like rusted.
Right. But like these ones they're rusted.
So the grooves stay there longer Right?
- Yeah.
- Preserves of the grooves longer when it rust. Yeah.
- Yeah.
- And you watched the video
and we were like, this has so much spin.
This 10.5.
You hit it so high and so much spin.
As I was filming that video.
I'm like
I'm sure there's going to be some people at TaylorMade.
They're going to watch this and go, actually
it's your swing.
It's not the club.
So it part, it partly was the swing.
But we did switch a few things with the driver though
right?
- Yeah well, that's true.
We always blame the club, not the swing, but yeah
in his case he was spinning his driver a lot initially
but his technique is approved so much.
It was much more efficient now.
And he can stand to play more often
than going all the way into the lower center.
- Okay,
so you are going to use the higher law for a little while,
- Yeah, yeah.
- until your new driver comes.
We're going to go inside and check out some, putting stuff
check out your putting stroke and see what it looks like
in a super fancy indoor lab.
Okay.
What is this room right here?
Look at all these cameras. They're everywhere.
Okay. Can you explain a little bit, like what
what are all these cameras doing in here?
And the floor looks like it's one of those things.
You drive your car on the way.
- Yeah. So the floor is articulated
so we can give it pitch upheld down so we can pretty cool.
Now we've got a blue lights on top of her.
It's a gear system and that's 3d motion capture.
We're going to get into that in a minute.
Basically the idea is to be able to measure here's
what you do, what your tendencies are and see
if that is the right partner for you would that style is
because you're going to show these tendencies
and by switching different types of equipment
a lot of times there's tendencies on change.
- Yeah.
- And now we can measure those things.
- This, I can't believe.
Okay. Wait, can you just show me an example?
Like, can you move the floor will be visibly
be able to see it.
- Okay. Just stay at the walls.
- Oh, it's going up on the right side.
Oh my gosh.
Look at that side going up.
(laughs)
- Now, this is a break.
- There it is.
There's the break.
So you can basically say, make it play
like the U S open and then it's super fast.
- (indistinct)
- They're just lowering the floor.
Oh my gosh.
I know so many
of Lincoln's friends that would love to have this inside
of their house.
They have just like a putting green, but to have it
- That's where you're basically able just to
put some temporary monitors that just tape on here.
- It's really the Lincoln side.
- So Lincoln had this since he was probably
in third grade or fourth grade.
- (indistinct) for seven years.
- So right now we have all
of these little nodes that are on here.
We have cameras all around that are looking
at it and we have it
on this little tripod because he's scaling the putter.
He's getting the exact dynamics information
on it and getting it locked
in so that this artificial intelligence
like VR world thing will know exactly what the putter's like
once he knows exactly what his putter is
then Lincoln can come in here and putt
and he's going to learn what Lincoln's putting
tendencies are this isn't to say, Oh
this putter is really good.
Or this part is really bad.
It's more of what are Lincoln's actual tendencies.
There might be some putters that might work a
little bit better based off of his tendencies and his sweet.
So this is so cool.
(upbeat music)
- You can see them moving on there.
- Go into the magic wall over here.
Okay. G is now going into the magic closet
for putter number three, all the while collecting data
and not telling us until he has the proper prescription.
Okay. We just saw more data
about putting than I ever even knew existed.
There is a science to the Putter
and it's not that there's a bad Putter.
I saw that there's a good Putter, but there can be right
and wrong things based off of how your putting stroke goes.
When he missed his putts, the ones that he missed were left
of the hole, like a few cups.
And he's like, Oh, I pushed it.
Well, then we come over here and the data
and it's really interesting
because this is where the ball was hitting.
This is where Lincoln was hitting it right here
on the Y that's like the most balanced part right there.
And you can see that he was hitting it not far
off of the center, but the tricky thing
with this club is if you look at it, when
when you do balance it, it is tow heavy.
So it does lean down a bit.
It's more likely to just wobble or else
maybe bend a little bit when you hit it.
And your ball is going to push a little bit to the left.
If you're left-handed putter
which is interesting because that's exactly what he's doing.
But then he tried a putter that is a little
more balanced.
- Face balanced. - Face balanced.
And if you look at it, it's like, it's totally flat.
So, and then it has these big weights on the back.
So that if you are somebody that likes to
hit a little bit over here, a little bit over there, again
try to hit it
in the center every time, but we're not perfect.
We're humans.
It's a little tiny white ball.
If you hit it over here
because of the way that it's balanced
it shouldn't have this issue where it pushes as much
to the left.
And so in theory, you could make more putts.
Science is pretty cool.
We have a red laser Lincoln now has a red laser on him.
Oh my goodness, that laser is the coolest thing.
I thought this room was cool before
but now that I've seen the laser and how that helps you see
or put whether you're on the path or not unbelievable.
All right, the day is almost over and we have gifts.
We have two backpacks that might have some goodies inside
of it.
Oh, look at all these bags, - The players,
- The players.
Okay. That is cool.
That is going up in the simulator room.
- Semi-iron hat.
- That's Cool. I do like the pigs.
- I do like the pigs got some nice towels.
- Right down your yardages, Oh, what's this?
- Wow.
- Another hat. - Kingdom hat.
- Ooh, the kingdom.
You're not gonna see that on very many people's heads.
- Thank you so much.
- Oh, more hats.
One of them or both of them.
- Both.
- Oh, look at this.
How does my new kingdom hat look, I love it.
I love this hat.
And it's one that's not very easy to get.
So that is the wrap on the kingdom.
We are out after many, many
many hours of dialing Lincoln in with his swing.
Amazing, amazing.
Like we have a really good set
of clubs that we're going to get him.
The good thing about COVID.
There are some good things that have happened in the world.
Golf has been reinvigorated.
Is that a good word? Is that a word?
- Lots of lots of people have been playing it.
- Tons of people are playing and tons
of people are buying golf clubs
and tons of people are choosing TaylorMade clubs.
Again, this is not sponsored right now
but I will tell you that a lot of golfers that are
winning PGA tournaments are using TaylorMade clubs.
- Oh, yeah.
I bet in the last like 10 tournaments,
like more than bought more than half,
- It seems like half of them are using it.
And what's funny is there's even a golfer, Brooks Koepka.
He won the other day with the same two driver
which is a TaylorMade driver.
He is not sponsored by TaylorMade.
He uses whatever club that he wants to use it
to the best because of that, because people are buying them
it will take maybe four
or five weeks for us to get the clubs.
But he got fitted by the best in the business.
And not only that, but they actually gave him some
like little swing tips here
and there that I think were massively helpful.
- Yeah.
- And so you combine those two
and I think things are looking up for this golf season.
Thank you TaylorMade for letting us come to the Kingdom.
Now it is up to you to play the best golf of your life.
No excuses.
- It is there isn't
Literally no excuses.
- Not the club problem. - Yeah. Exactly.
- Now we go to fly home.
- Now, what are your thoughts?
What if we built one of these in our backyard?
Just like this, would you be okay with that?
- Yeah, I'd be okay with it.
I mean, it looks pretty good too.
- I don't know if I can afford this Rolex clock over here.
- Yeah that looks expensive.
- I can't even afford the actual watch
but so that thing no way, but maybe a Grassfield
- Cannot believe that this thing (indistinct)
- Some day I'm telling you Boston Bracken
your friend will have this inside of his house.
Fun fact, the CEO
of TaylorMade walked through the parking lot
and we fist bumped him and said hi, just to CEO.
No big deal.
Okay. So we got tiger woods clubs in here and they
really are the P.7TW which are the Tiger Woods clubs.
First time we ever saw this is when I was
We were in England at the Rick shields golf tournament
and they had it on a whole-
- I want this guy.
- Oh, wait. What's that?
Oh, the little guy your head covered.
That sounds smart.