ANDPATTERNS.
BUT NOT JUST DOING IT FOR
HERSELF.
SHE IS HELPING OTHERS FIND A
SENSE OF STYLE.
FOR MANY, THE MIRROR CAN SPARK
CRITICISM INSTEAD OF CONFIDENCE.
>> I THINK FASHION AND STYLE IS
FOR OTHER PEOPLE.
I HOPE I DON'T EMBARRASS MYSELF
BY WHAT I PUT ON.
>> Reporter: FOR SOME LIKE JOAN,
TRYING TO STAY UP WITH CHANGING
TRENDS CAN BE OVERWHELMING.
JUDITH IS TRYING TO PROVE THAT
DOESN'T NEED TO BE THE CASE.
>> I'M NOT BIG ON THE FASHION
RULES.
WAKING UP AND FIGURING OUT WHERE
I WANT TO GO TODAY.
TO ME, IT'S FUN.
>> Reporter: JUDITH, A FORMER
TEACHER AND ARTIST, HAS BEEN IN
LOVE WITH FASHION HER WHOLE
LIFE.
NOW, A SELF-PROCLAIMED STYLE
ACTIVIST, SHE BELIEVES EVERYONE
HAS A RIGHT TO FEEL CONFIDENT
AND CLOTHING.
YOU WANT TO MAKE FASHION
ACCESSIBLE TO EVERYONE?
>> THAT'S THE KEY WORD.
OUR CULTURE HAS SUCH AN IDEA
AROUND WHO HAS THE PRIVILEGE AND
THE RIGHT TO ENJOY FASHION.
YOU KNOW, IF YOU'RE NOT THE
RIGHT THE SIZE, IF YOU'RE NOT
THE RIGHT AGE, OR DON'T HAVE THE
RIGHT AMOUNT OF MONEY.
>> Reporter: A YEAR AGO, THE
65-YEAR-OLD FASHIONISTA LAUNCHED
OUT OF OUR CLOSET, AN AFFORDABLE
STYLING SERVICE IN PORTLAND,
THAT HELPS WOMEN OVER 50
TRANSFORM THEIR WARDROBE AND
THEIR LIVES.
>> OUT OF OUR CLOSET IS
DESIGNING A PERSONAL FASHION
STYLE SO YOU DON'T DISAPPEAR.
AND IT'S NOT JUST DISAPPEARING
ON THE OUTSIDE.
IT'S THAT SENSE OF DISAPPEARING
WITHIN YOURSELF.
AND I GET REALLY EMOTIONAL ABOUT
THAT AT TIMES BECAUSE I SEE THAT
HAPPENING SO MUCH.
>> Reporter: IT'S WHY SHE WANTS
TO HELP JOAN REDISCOVER HER
SENSE OF STYLE, BEGINNING INSIDE
HER CLOSET.
>> THE IDEA I GET TO DIVE IN AND
MAKE SOME CHANGES.
>> Reporter: YOU'RE A BREAST
CANCER SURVIVOR.
DID THAT IMPACT YOUR SENSE OF
WHAT YOU GET OUT OF CLOTHING?
>> HAVING GONE THROUGH THE
EXPERIENCE, MADE ME WANT TO HIDE
MORE.
DON'T NOTICE ME.
DON'T NOTICE WHAT THEY DID.
LET'S JUST MOVE ON, KIND OF A
FEELING.
>> Reporter: WELL, WE HAVE TO
CELEBRATE THAT YOU'RE SIX YEARS
CANCER-FREE.
>> OKAY.
>> IT'S TIME TO HAVE PRESENCE IN
THE WORLD.
WE CAN DO THAT WITH FASHION.
>> Reporter: SHE SUGGESTS
GETTING RID OF ANYTHING THAT'S
ILL-FITTED OR DATED.
CAN WE PUT SOME THINGS TOGETHER
FOR YOU?
I SAY WE.
IT'S ALL HER.
NEXT UP, SHOPPING.
IT FITS YOU JUST RIGHT.
JUDITH'S RULES FOR SUCCESS, YOU
DON'T NEED TO SPEND A LOT OF
MONEY TO LOOK GOOD.
>> THERE'S CLOTHES OUT THERE
THAT LOOK A LOT MORE EXPENSIVE
THAN THEY ARE, BEING IN A STORE.
THAT'S FINE.
>> Reporter: TAKE A CHANCE, BY
STEPPING OUT OF YOUR COMFORT
ZONE.
>> GIVE A TWIRL.
GIVE A TWIRL, GIRL.
>> Reporter: YOU'RE SWINGING
INTO THE PARTY.
>> MY GOSH.
>> I'M WILLING TO TRY PROBABLY
MOST OF WHAT JUDITH WILL
SUGGEST.
I TRUST HER.
THAT DOESN'T MEAN I'M GOING TO
WEAR IT OUT IN PUBLIC.
BUT I'LL TRY IT.
>> Reporter: MOST IMPORTANTLY,
STAY TRUE TO YOURSELF.
IT LOOKS LIKE YOU.
IT DOES.
>> WORKING WITH JUDITH HAS GIVEN
ME MORE CONFIDENCE AND
CREATIVITY.
NOW, I FEEL BETTER ABOUT MYSELF.
IT'S OKAY TO BE OUT IN THE
WORLD.
IT'S OKAY TO BE NOTICED BECAUSE
THAT'S A GOOD THING.
>> I JUST WANT WOMEN TO REALIZE,
NO MATTER WHO YOU ARE, YOU HAVE
THE RIGHT TO THAT, FEELING GOOD
IN YOURSELF AND FEELING
CONFIDENT AND FEELING HOT IN
YOUR CLOTHES OR WHATEVER YOU
WANT TO FEEL, IS GOOD, GOOD
MEDICINE.
>> Reporter: THIS IS SO GOOD.
I LOVE IT.
WELL, BELIEVE IT OR NOT, MOST OF
THE OUTFIT IN JUDITH'S CLOSET
ARE THRIFTED.
IT'S