thumbs up thumbs up thumbs up thumbs thumbs gone thumbs there thumbs gone thumbs there thumbs
down here thumbs up here hey everyone it's mike you may be saying hey where's martha martha is
flying to southern california she has a speaking gig there uh at chris casamassa's event
in i believe anaheim or huntington beach something like that we actually have a video where she does
an interview with him a while back search the videos here on youtube if you're on youtube
and uh he was the guy that played scorpion to get over here guy in mortal kombat the movie from 1995
i don't know if you all liked that movie but i was a huge fan of that movie i was
pretty big gamer back in the day i wasn't very good at mortal kombat uh i kind of got pwned
in the arcades at mortal kombat but hey it's cool anyway she's going to be speaking at his event so
you got me today you got the mic show i do not have a dog with me today herman is over there
he's really sad because martha is gone uh funny thing is last night martha had her suitcases out
and herman knows when suitcases are out in the lobby of her house he knows mommy's going so he
was all about being around mommy and now he's just sad he's just laying over there being sad
and cookie is actually um this is kind of a press release but cookie has officially become
a woman right so you probably know what that means so it's not a good time to have cookies sitting
here on my lap that would be uh kind of a mishap i see you guys coming in uh leave your comments here
and we'll get you to you at the end of the video and today i have something very exciting for you
the title of this video is are facebook ads failing and note that's a question i'm not
saying they are it's a question are facebook ads failing hey if this is your first time here
subscribe comment and share on martha's personal facebook page tag her there or tag living the
dream with martha and you get a chance to win stuff from the swag shop that's right
shirts coffee mugs all sorts of cool swag for you and your fam do that uh
it's good to be an early adopter on that too because chances are you're going to win
something here uh soon all right so hey let's get into this our facebook ads failing hey
if you've been in the martha verse for a while you know that we've built this this community
we've built this community without ads and the funny thing is and martha probably doesn't
share this story very much because it had really more to do with me years and years ago probably
i don't know probably almost eight years ago now we actually
i believe that facebook ads were the thing you had to do it if you wanted to grow your business it's
the way to do it we were shoestring in a business along uh it was one of our earlier businesses our
earliest business i think our technically like our third business back in the day probably like 2014
2015 and i was just dead set on the idea that we needed facebook ads to reach
our target people and bring them into our world i was just so dead on it i listened to all the
gurus i was like yes you're talking to me you're preaching to me i get it i'm bought in i'm all
in on this facebook ad thing and i actually took out i i probably shouldn't tell the story but i'm
going to because we're transparent around here i took out a hard money loan for like 25 grand just
a hard money alone with a crazy interest rate and like the payments on it every we had to
pay on it every week like i think like 300 400 a week on it and that was to hire a facebook
ads agency to do facebook ads for our thing and um here's the thing if you've used facebook ads
you have i'm gonna say i'm going to guarantee that if you've used facebook ads
you've also been extremely frustrated with facebook ads and maybe even scared out of
your mind because i know that's where i was when i did that hard money loan and uh luckily off that's
long paid for um but we really learned in that failure um it was really a fail forward because
we learned that to attract the people we wanted to attract to build this community we wanted to build
we had to do it organically and that's what we did that's what you see today here in the martha
versus it's a completely organic environment we've brought you in because we love you and we resonate
with you um and we're on the same mission but i was you know i'm i'm i'm a social media
person i'm always reading about social media and the trends and when i say our facebook ads
failing i read this article yesterday and i just wanted to bring it up to you because i think this
is really really eye-opening again if anybody has any comments or or questions just put them
over in the comments section and we'll talk to you at the end of this let me bring this up here
all right so here we are this is uh what is the social media today eye opening folks let's read
this new study finds facebook interest targeting is inaccurate around 30 of the time scary huh okay
so interest targeting is one of the cornerstones of a facebook ad i mean that's that's how you
get in front of the people that are interested in certain things that align with what you're doing
okay so that's a huge factor and they're saying that 30 percent of the of the time
it's inaccurate so let's see here the platform has made headlines in recent years over its intricate
audience targeting process again the uh the interest targeting which learns about your traits
and interests based on an in-app activity then funnels that info info info into its targeting
engine enabling brands to present their offers to the most engaged receptive audience through its
various display options okay so here's a little key thing i won't read all this but political
activists have reportedly used this to sway their voter opinions okay so keep that in mind
uh that's what okay let's see here their top line finding around 30 of facebook inferred
interests are inaccurate or irrelevant okay two big i words inaccurate or irrelevant which could
have significant implications for ad spend okay so they're wasting your money right they're saying
that right there they're saying in more words but they're wasting your money uh so it says to obtain
insights into how facebook generates interest from a user's facebook activities we perform
controlled experiments by creating new accounts and systematically executing numerous planned
activities we found 33.22 of the inferred interests were inaccurate or irrelevant again
to understand if our findings hold for a large and diverse sample
uh okay yeah so they changed the sample it was worth noting that this is a relatively small scale
study pool right but it's process focused and the results likely hold nothing less as noted here
research created 14 new user accounts on facebook researches researchers researchers researchers
controlled the demographic data and behavior of each account and tracked the list of interests
that facebook generated for each account of course everyone knows that facebook is tracking
everything you do right okay so i mean this is straight from the horse's mouth here folks they're
telling you with science with research they were able to prove that 33 percent again 33.22
of the targeting interest targeting which is huge for your facebook ad that's how you find
the right people is inaccurate so i just wanted to bring that to light oh lynn says
where am i here ah
lynn says not cool right i mean the thing is is like we're on these social media platforms and
we all have been told that we don't own it that we're essentially the product and now they're
coming out they're attempting to be transparent and they're telling you that it's inaccurate
wow flushing 30 percent of c seems like a rather distressing plan that's right that's right it's
interesting so what am i trying to say here what i'm trying to say is that you ought to be part of
the martha verse because we are teaching families how to be financially sovereign
we're teaching you how to build a community that loves what you do that loves you that's part of
what you do and we do that without facebook ads because here we're learning the facebook ads
they're not working 33 of the time one out of three times they're just not working
they're wasting your money okay so that's what i wanted to come on and enlighten you two today uh
also if you're not part of the uni martha verse jump into our free group the family's
creating legacies there's a link to it um in the description of this video and then they'll
probably be a link on the first comment on youtube jump in there let's get you in
let's let's uh we're going to be reaching out and seeing how we can add value to what you're doing
in your business and what you're doing with your family so definitely if you haven't yet jumped
in there chances are you might be watching the video in there but jump in there let's
see where you fit into this world where we don't have to rely on facebook ads on social media ads
because all the gurus told us eight years ago that that's the way to grow your business things change
people have to pivot and we're always pivoting over here and we want you pivoting with us
uh let's see merc says i'll be honest i'll say an ad is irrelevant if i feel they invaded my
privacy just to mess with their algorithms it's not nice nice but neither is spine that's right
we know it the best way to do it organically build a community do like what we're doing do like what
we're teaching here in the martha verse we're building communities and we're creating change
you know martha and i and our team and you if you're part of the martha verse
we're on a mission to create 1 million sovereign families by 2026
an invincible family we also call it an invincible family as a family can do what they want when they
want with who they want how they want they are not chained to the medical metaphorical desk
of corporate america and that's you know that's our mission that's what we're doing
uh every every time we get out there in the community which is all the time we're we're
usually gone more than we are home so we're always out there preaching that spreading the word but i
appreciate you being on here with me today um i'm also gonna be with you tomorrow so hey i've got
an idea for something to do tomorrow in the video but if you have some other ideas or want to know
something from my weird brain up here i will definitely reciprocate just let me know in the
comments here on youtube or like on facebook let me know what you want to hear about um i am like
i would suppose my technical title is the cmo of our company here uh i'm kind of a
graph i'm kind of a glorified graphic designer that's really what i am i love graphic design
but uh you know i'm i've got some useless knowledge up here in this
weird brain so let me get some ideas for me what you want to hear about and i'll definitely
definitely do a video on that you'll have me tomorrow and then martha i'll be back
monday and hopefully i can get a dog up here for you tomorrow because you guys all love the dogs
but anyway thanks for being here with us today love you all god bless you see you tomorrow bye