leggo is probably the most popular toy
in the world more than 560 billion
pieces have been produced since the
first were made in Denmark in 1949 this
is made Lego the world's second largest
toy company only Mattel is larger but
unlike Mattel Lego is still owned by the
family of olay kirk christiansen the
company's founder and corner of the
brand name lego a contraction of live
dot which means play well in danish
after carving wooden planes and buses
for children christensen bought the
first plastic injection molding machine
in denmark and began making small
multicolored bricks that snap together
the design was an enduring success in
fact any lego brick made after 1958 will
still work with pieces sold today for
decades Legos prime customer was a
nine-year-old boy but after suffering a
major loss in 1998 and teetering
dangerously close to bankruptcy the
company bounced back in part by
appealing to girls and a fol adult man's
of life in fact Legos profit grew faster
than apples between 2007 and 2011 and by
2019 there will actually be more Lego
people than real people on earth ok and
we're rolling and action a new lego
movie opens this weekend bringing many
characters in the lego universe to life
I am so glad that it's only taken the
company 82 years to get the spotlight to
itself but then a reputation like Legos
doesn't just happen overnight it's
painstakingly built brick by brick
you