So, I'm glad I own and I'm the president of Bartolini Pickups and Electronics.
We make pickups for guitars and basses.
We are really focused on professional level equipment.
We also make electronics for guitars and basses.
Mostly on-board preamps, EQs, buffers for piezos and magnetic pickups.
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We're very focused on pro level players, right? More people who want to be pro level.
Not everybody wants to be pro level, not everybody wants to practice.
And that's fine, they can do their thing.
But we very much approach pickups and electronics as engineers, right?
So, I'm a musician for a long time. I studied music in college but my main focus was electronics engineering.
I had a career in high tech and then moved over into the music industry.
But I'm bringing something into this that is not always what's brought in.
So often Pickups and Electronics are made by people that got into it
because they love music, maybe they're musicians.
They're trying to solve a problem but they're not coming at it from an engineering perspective, right?
And that's how I always approach, sadly, everything in my life.
In this case it works out pretty well. And so you know I've applied that not only to pickup design
but also to our manufacturing processes to really our whole structure of how we run now, we're very efficient.
We can make things that are very complicated,
but we have you know elaborate tests and tests procedures and processes that are semi automated and really powerful.
We have an enormous product line,
like we've got this banner here, and this represents maybe a quarter, twenty percent to a quarter of our product line
which is crazy, yeah we've got certainly 2,000 products
because we build for the retail market so people that are doing upgrades of existing instruments.
But we also build for instrument builders, right? So, you know, what we call our OEM channel. Right?
And they just put it directly into the instruments that they make.
We customize things for them and so that's stuff you're not gonna see on this chart
because this is for retail. Right?
I've got a like a mental task switch thing that has to happen, Right? You know, I used to be in high tech.
And you know, I go to trade shows.
You know things that were like you know, the embedded systems conference for example,
you know, that's a good one but ninety percent of the people you interact with are other engineers.
And so the language of years is talking to engineers
and that's the one of the things that I've learned being in this industry is
I've got to turn all of that off most of the time
because otherwise people I watch them just glaze over.
Yeah, whatever dude. Does this is gonna sound good?
Oh right! you know, but so it is, it's funny now when I talk to engineers
that I don't correctly task-switch back into
you know, unless I'm doing things like talking about task-switching I guess.
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