Hi, Derek Johnson with tatango.com here.
Today I'm gonna be talking about the top six benefits of text message marketing.
So I've been doing text message marketing for 10 plus years and I put together a list
of the top 6 benefits of text message marketing.
So let me go through those.
Number one is open rates.
You know I'm sure that if a friend text messages you, you're gonna open that text message.
This is the exact same thing for if a brand text messages you.
So it was found that text message marketing messages have a 99% open rate.
That can be email, Facebook, really any other type of marketing channel.
No one can hit 99% open rates.
That's number one.
Number two, is the speed of the open for the text messages.
So it was found in the same study that 90% of text messages sent from a brand are opened
within 3 minutes of being sent.
That means 90%, so significantly almost all of your mobile subscribers will not only open
the text message but will receive the text message and look at it within 3 minutes.
Again, 90% within 3 minutes, that's number 2.
Number three, it works across all devices.
So maybe before we started Tatango back in 2007, text messaging, you could only, you
know, text message on certain phones or, you know, on certain carriers.
Nowadays, and this is 2017, you can text message across all devices, all carriers, it's a pretty
ubiquitous solution for both marketing and for communication for consumers.
So that's number three.
Number four.
This one I like as a marketing channel because it is in the same channel as your daily communications
with your friends and family.
What that means is if you look at the text message you receive from a brand, it's going
to be in the same app, which is essentially your text messaging app, as some of the most
important messages you get, you know, in your life or in your day.
So this would be your friends, your family, and then the brand.
All those messages are combined together within text messaging.
So that's a very, very big benefit to text message marketing compared to maybe other
things that are out there that you can communicate to your customers with.
Number five is no spam.
This is a huge benefit because when there's no spam the open rates stay at 99%.
When there's no spam 90% of text messages are opened within 3 minutes.
Now, why in the United States is there no text message marketing spam?
Well, it's essentially because in the United States we have federal law which is the Telephone
Consumer Protection Act.
And it essentially prohibits text message spam and even gives consumers if they were
to receive text message spam, the ability to sue a brand for between $500 and $1,500
per text message that they receive.
So that's why, if you're in the United States, that's why you're not receiving text message
spam on your phone, which is great if it's a marketing channel because it's a clean marketing
channel.
It's only messages that consumers want to receive so, you know, if you get the permission
from your customer, you will be one of those messages that is going to receive 99% open
rates, because there's no text message spam.
The last one here is number six, is it's a measurable channel.
What that means is because you can put links in a text message, because you can put a click-to-call
phone number in the text message, plus the fact that there's 99% open rates, you can
actually track the success of the text message marketing campaign that you're running.
So whether it's a phone call and they click the text message to maybe make a call, you
would put a unique phone number in there so you could track that.
You would then also, if you're putting a link in the text message, you could track that
as well by putting a unique link in the text message.
You could also, if you are more of a physical store or let's say like a retail or restaurant,
you could have something in the text message like a coupon code that would be presented
to the cashier at the time of purchase.
This coupon could be unique to text messaging so then at the end of the day you can see
the results from your text message marketing campaign.
So those are the six benefits to text message marketing and why I really encourage any business
to at least look into text messaging because those six benefits are huge and will drive
a lot of increased revenue for really any type of business.