Hootsuite’s Content Library helps organizations stay on-brand when publishing to their social
channels.
The Content Library is a bank of templates, images, and videos, pre-approved by the organization
and ready for team members to use when they’re composing messages.
In this video, we’ll show team members how to use content library assets supplied by
their organization.
We’ll then cover how Team Admins can manage these libraries and their assets.
To begin, create a post using an existing template, by selecting Templates from Composer.
Then choose the library you’d like to use.
You’ll have access to all libraries assigned to the teams you belong to.
Now pick your template; select the social network it should publish to, and adjust the
copy as needed.
If you want to add an approved image, use Content Library Images saved within the media
library.
Now let’s say you wanted to search the full range of pre-approved text, image, and video
assets available to your team.
To do this, navigate to Publisher, Content Tab, then Content Library.
All assets appear here, side by side, along with notes on when the asset was added, and
how many times it has been used.
You can filter assets by tag or team to see what’s available for a specific campaign
or other purpose.
Select the asset you want and click the pencil to compose a message.
Now we’re going to turn our attention to how Team Administrators can manage their organization’s
Content Libraries.
Team administrators can create new libraries, and manage assets.
If you’re creating your organization’s very first library, click Create Content Library
to get started.
If one’s already been established, create additional instances by clicking New Library.
Each new library has to be assigned to specific teams; this prevents certain team members
from seeing content that’s not relevant to them.
For example, an Admin can create a library of templated answers to frequently asked questions,
and assign it to a Customer Support team.
Now, only the Customer Support Team can see it, reducing clutter for other teams who don’t
need this asset.
Teams can be added or removed from Libraries at any time.
The easiest way for Admins to add new templates to a content library is in the COMPOSER.
Let’s say you want to create a template that has messaging and an image or video.
Type your message, select a file to upload, then click Save to Content Library.
Pick the location where this template should live, and add notes and relevant tags.
Content library images can also be saved to your organization’s media library.
To add an approved image, click Upload and choose the file.
The approved image will appear alongside templates, to ensure a clear view of all available library
assets.
Within a specific asset, use the EDIT button to do things like categorize by tag, add notes
for team member reference, or set an expiry date for the asset.
Adding expiry dates is useful for assets that are intended for seasonal use, such as images
for a holiday campaign.
Admins can also tag assets with the name of the campaign, for easy filtering.
Adding tags, notes, and time frames helps team members find and use each template as
intended.
Edit copy within text based templates by selecting EDIT TEMPLATE.
Make the required changes in the textbox, then click SAVE.
Keep an eye on the Use Count of assets - if you notice one is rarely used, try editing
it to increase its appeal to team members.
When assets are no longer useful, they can be deleted from a library.