- I'm sure you're all aware of Super Chats at this point,
a way for viewers, fans to donate to your live streams,
and we've done a video on this,
whereby a creator was able to earn $200
from just 48 minutes of a livestream
with less than 50,000 subscribers.
But what if you could monetize your entire catalog this way,
so that people could donate, like a tip jar,
to any video on your channel?
Yeah, that's coming to YouTube.
- [Man] vidIQ.
- [Woman] vidIQ.
- [Man] vidIQ.com.
- Hello, I'm Rob, and welcome to vidIQ,
the YouTube tool and channel
that aims to educate you on your YouTube journey.
For more YouTube tips, tricks and advice just like this,
subscribe to the channel,
and you might wanna do (bell rings) this
so that you're the first to be notified
when we release brand new content.
As always, school is in session.
I've forgotten what I was gonna say at this point.
I've remembered.
Stop writing first in the comments!
We've stressed this before
when it comes to turning
your YouTube channel into a business,
and that is to rely as little as possible
on YouTube ad revenue alone,
because there are so many better moneymaking opportunities,
including brand deals, sponsorships, merchandising,
the off-platform opportunities are almost endless.
But it's always nice when YouTube themselves
add another money making opportunity.
We've had Super Chats, we've had Memberships,
and now we have something, in 2020,
that YouTube are calling Applause.
(audience member claps)
Yeah, I'm not joking.
You can look at it right here.
(upbeat music)
Now before you excitedly rush onto YouTube
to enable this, a word of caution.
As of time of recording,
Viewer Applause is currently in beta,
open only to those invited by YouTube to test it.
We will do a full-on tutorial
once it's officially released,
but here's what we currently know.
Of course, the prerequisite to all of this
is that you will need to be in the YouTube Partner Program,
allowing you to monetize your content.
From the new Creator Studio,
if you click on the Monetization tab to the left,
and then click on the Supers tab at the top of this page,
you should see a toggle
that will allow you to enable Viewer Applause.
And from a creator perspective, that's pretty much it.
There isn't any level of sophistication.
Presumably when YouTube rolls this out to everybody,
you'll be able to go into individual videos
and turn this off like you would do monetization
on an individual video.
Now let's take a look at this from a viewer perspective,
what can they do with your Viewer Applause?
The viewer will see this Applaud button
nestled in next to likes and dislikes,
so when you click on this,
you'll be given the option to buy applause
and show your support.
Currently, this is only available
on the desktop viewing experience of YouTube.
There are purchase limits to Viewer Applause
of $500 U.S. dollars a day, and $2,000 a week,
those totals are combined
with Super Chats and Super Stickers.
A viewer can applaud a video as many times as they wish,
but each applause is non-refundable,
and it is important to stress at this point,
it doesn't create a paywall on the video,
this is all treated as a donation or a tip jar.
And when you make an applause, currently,
it looks a little bit like this.
Now, granted, right now that does look very basic.
You can't even add a message,
but this is intentional from YouTube,
because they're wanting feedback
from those who are testing the system.
At this point, the look feel, design, button placement,
donation amount, that could all change
based on tester feedback.
Now in this sense,
I've got to give YouTube some credit here,
I've never seen such an open beta testing function.
For example, we've all heard about YouTube
bringing A/B thumbnail testing to the creator community,
but I don't think any of us have seen it out in the wild.
But with this, they seem to be openly sharing it
with those why are keen to test it,
of channels of all shapes and sizes,
and those who do test it
will benefit from the revenue split,
which is 70/30 in the creator's favor,
as always for these types of things.
And just imagine if this does get out of the testing phase
and is released to all creators.
And have it on every single video that you release,
it's not just restricted to live streamers.
And when you start to implement calls to action
to that applaud button in your video,
much like many of the fan funding opportunities
that people already promote
in Patreons and YouTube memberships,
which viewers are willing to contribute to,
that could be a significant,
really a huge increase in revenue for many creators.
So, for YouTube, on this one,
I really do applaud them.
Forgive the pun.
(audience member claps)
In my personal opinion, I think this is a no-brainer,
a fantastic idea from YouTube
that's gonna benefit many creators on the platform.
But I'd love to hear your opinions on this,
especially from those who are just YouTube viewers.
Do you think you would donate to creators
through the applaud button?
Or is it just another money making exercise
from YouTube themselves?
And, for creators, I'd love to know how you would
inventively use the applaud button in your videos
as call to actions.
Let us know in the comments below.
Now, there's one more thing we need to consider here,
and I think this is going to be a common occurrence
throughout future YouTube videos,
and that is whether or not this going to benefit
kids content creators.
Unfortunately, given the amount of personal information
that YouTube is going to see from the viewer,
especially when it comes to credit card details,
I can't see this getting
anywhere near kids content creation.
That's of course my personal opinion,
but let us know in the comments what you think.
And now, folks, since you can't applaud to this video,
I'm gonna do the job for you,
and absolutely destroy my watch time.
(claps)
Yeah, this is boring, I'm done.