- Hey everyone, it's Neil Patel here
and we're here for another Q and A Thursday video.
I'm here with Adam from Viewership.
- Hey everyone!
- And this week's question is?
- This is from Ashish and she says, or he says,
"Hi Neil, how do I convince people
to sign up for my email list?"
- This is really simple.
I love this question.
And the reason I say it's simple
is because it's the most obvious thing
that a lot of people don't do
and it's funny, even with me,
it's those things that stare at you in front of your face
that you're looking at
that you may not realize is there
that you should be leveraging or doing.
So, you already know basic things like pop-ups.
And yeah, you can do a pop-up.
It's gonna irritate people but you can use tools
like Hello Bar to do a pop-up and you can cookie people,
so that way they only see it once
and they see it upon them leaving, that's on exit.
When you're doing a pop-up,
it shouldn't just be put in your email.
- If I tell you and you come to my site,
say put in your email, what are you gonna do?
- No, click out of it.
- Yes.
But your goal on your website is to increase your traffic.
You went from a thousand to 7,500 a day.
- Right.
- And if I told you I can take,
teach you how to double your traffic in 30 days,
what would you do?
- Absolutely.
- You would put in your email.
- Definitely.
- Make it really simple.
Give them something that's worthwhile.
Create an e-book, a course, something that's super detailed
and make that your opt-in.
You can also do one in your side bar.
The best one isn't pop-ups,
it's not your side bar opt-ins,
it's gonna be content upgrades.
You can also create this within Hello Bar.
It's really simple.
When someone's reading a list
like 10 ways to double your traffic,
within the first three paragraphs,
do a little opt-in box that says
download the cheat sheet on 10 ways to double your traffic
or download the cheat sheet
and get 10 more bonus ways to double your traffic.
That'll be your highest converting offer ever.
I've tested out so many different variations.
That crushes everything.
Put them in there and you have to create unique ones
for different blog posts,
it takes more work but you'll get the most amount of emails.
You can do this all for free with Hello Bar.
It doesn't you a single dollar.
Test it out, it works really well.
Another thing that I tested,
and we'll show you this on the screen,
I do a exit pop-up on neilpatel.com,
where my exit pop-up shows an animation.
So mine tells you, hey do you wanna,
I rank number one for online marketing,
I'll teach you how do this as well,
and I show you in the background
how I ranked number one and I show you a glimpse
of what you're gonna get when you opt-in.
One of my highest converting opt-ins.
The reason being is I'm not just telling you
why you should opt-in,
I'm showing you what you're gonna get
and you're much more likely
because when you put in your email,
what's your biggest fear?
- That they're just gonna spam you.
- Yes.
But if you show people, and I do this with a animated gif
and again you can do this with Hello Bar for free,
you're much more likely to put in your email address.
How do you collect emails from your site?
- Three ways: through a webinar, through an opt-in,
or through a quiz.
- Yes.
Webinars work really well.
Quizzes, you can use lead quizzes.
It converts extremely well.
- [Adam] Really high.
- The problem with webinars
is you won't get the most amount of leads,
but the amount of emails you get,
although the amounts gonna decrease,
they'll be the highest quality of emails you get
and they're much more likely to convert into customer.
Not only can you get them to convert right then and there,
assuming you're doing Evergreen webinars,
through EverWebinar, but you can also get them
to buy from you on the backend through up-sells, down-sells,
drip campaigns.
But that's usually the way most people do emails.
It's not too much more complicated than that.
You don't need to do crazy things like create tools,
or spend 20-30 thousand dollars doing anything crazy,
just keep it simple.
- Totally.
And just on that note, something I've recently done
that's doing really well is a quiz
then the results page of the quiz,
then they sign up for a webinar.
So, cause you get a really cheap--
- That's cool.
- So you get really cheap quiz,
quiz is like 15 cents per lead,
but then whatever their result is, it's like hey,
now sign up for this webinar and I'm gonna teach you
how to fix this problem.
- Yeah, and that's awesome.
And you can do a few different webinars based on--
- Their pain points.
- Yeah, their pain points based on the quiz that they took.
Amazing way to generate sales.
Just get creative.
And if you're looking for more emails,
write blog content, promote it on the web,
we talked about Buzzsumo in the past.
You can also do really creative things
like Adam's saying here, is which, just buy ads.
The moment you have monetization set up,
you can scale this out using Facebook and Youtube ads.
- For sure, for sure.
- That's pretty much it.
If you have any questions or comments, leave them below.
I'll be there to answer.
If you want something to be covered
in the next week's Q and A Thursday video,
leave a comment, let us know, and we may pick it.
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I really do wanna see you succeed and grow.