If you watched last week's video, you know my entrepreneurial journey, hasn't always
been pretty.
I'm so grateful for your comments and for the stories that you shared with me about
your similar experiences.
Ultimately, it led me to creating the eight-figure business that I have today with a very simple
business model and a minimalistic approach.
Believe me, it still takes a lot of hard work, it's just smarter work.
How did I do it?
Well, I want to take you way behind the scenes today on my structure, on the team, and on
how I scaled it.
Before I get there, I'm actually on my way home from Whistler and I wanted to show you
where this actually really began.
It all started when I was driving home from reporting at the Olympics in 2010.
I stopped on the side of the highway and realized that the dream job that I always thought I
wanted wasn't what I wanted to do.
For the 2010 Winter Olympics, Canada has the home advantage.
I became a reporter because I know that every single person has a story to tell and something
to teach, to make an impact on others.
I wanted to figure out a way to help people share their story on a global stage and create
their own success ripples in the world, but I had no idea how to do it so I spend the
next few years testing a bunch of different businesses and also diving headfirst into
social media.
I started working with all of these different companies, helping them build their audiences
and get more clients.
I loved it.
I realized how powerful social media was in reaching people, and over the span of four
years, I had more clients than I had hours in the day.
I didn't have time for all the clients, so I thought about how I could still help my
clients while saving myself time.
That was the beginning of everything.
Light bulb moment.
If I can film videos answering my client's most frequently asked questions, then I wouldn't
have to go to more meetings or answer more phone calls and I could just focus on results.
I sat down and made a YouTube video with just a window and a webcam.
At the time I didn't have an audience of subscribers, mainly just friends and family, and I didn't
know what the heck I was doing on YouTube, but I just went ahead and sent it to my clients.
In this video, I'm going to show you a quick tutorial on how to use Periscope, as well
as why and when to use it for your business.
But then the even started to rack up and I was getting emails from people all over the
world, asking me to help them with their social media strategy because they had found me on
YouTube.
My plan to create less work actually failed, but in a good way.
I decided to just treat it as an experiment for the next year, upload a video a week,
talking about social media and how to use it, and see what happened.
Over the year, I had over 3 million views and the requests to work with me just kept
growing.
I decided to take my experience in growing my channel and using that to grow my business
and package it into a system that other people could study for themselves.
I started testing it out on clients, and once I got a few results under my belt, I turned
it into a course.
That course is now YouTube For Bosses, which has nearly 8,000 members all over the world
and our clients are getting results every day.
Pete wrote in and said that, ""One year on, my channel has grown to 12,000 subscribers,"
and he's clearing £10,000 in revenue per month.
Dan Maggs has hit 150,000 subscribers with only 28 videos on his channel.
Doreca has hit 5,000 subscribers, when she started with six.
But it was definitely not smooth sailing from there because I still had that little voice
in my head saying, "Do more, do more, do more.
It can't be this easy.
You can't just have a course that's bringing in sales every single day.
It's supposed to be hard."
So I started an agency, I started doing one-on-one work, I was posting all day everyday on social
media.
I went back into that cycle of just working all the time and that led me to burnout, which
I talked about last week.
That's when I made it my mission to do less, but impact more.
I knew there was a better way to do business and I knew that I was doing things backwards
just to try and keep up with the hustle mentality.
I decided to subtract anything that wasn't entirely necessary to creating a true transformation
for my clients.
That started with a very simple statement, which is something that we have all of our
clients create as well before they ever sell anything, because at the end of the day, people
pay for transformation, they don't pay for information.
My transformation statement is I help experts go from unknown to the authority by creating
an automated, profitable online course business so that they can elevate their income, impact,
and audience on autopilot.
I made a list of all the things that I could subtract that weren't actually supporting
my clients or making a bigger impact on them, things like trading time for money, limiting
my impact to one client at a time when I could transform countless people at once if I created
an easily duplicatable process, which I had already done with YouTube For Bosses, repeating
myself to clients individually rather than impacting many at once, and doing the work
for my clients when they could learn the process and implement it themselves.
I tested it out and I made a bare bones version of the offer that included just the formula
to get my clients that transformation that I was after.
That would allow me to achieve the three Cs that are vital to any business, cashflow,
client results to prove that it actually works, and confidence in actually selling the offer.
I sent out a few emails, generated tens of thousands of dollars in revenue and the course
wasn't even created yet, it was just the prototype model.
I launched it live and did it in a live setting while making tweaks along the way.
Then, once I was finished with that first delivery, I took the feedback from these real
people and I actually tweaked it to create the packaged program that we have today, which
is now The Authority Accelerator.
That same model that we used to launch that program is exactly what we teach our clients
to create a highly profitable and highly scalable online business in the most efficient way.
The structure looks like this.
You have your curriculum, which answers 99% of the questions that people will have and
gives them the information they need to actually create the transformation, plus it allows
them to study wherever they are in the world without having to rely on speaking to you
live.
Then we have consulting calls twice a week.
That is really the only active time for me that I have to be working on a weekly basis,
and that's about four hours per week.
Nicole is our head of community, we're about to hop on to a consulting call with our AA
clients.
Very excited.
We do this every week, so we can go super deep with them.
Ready, Nicole?
Ready.
Okay, so you did 35K with your prototype, which is awesome, and now we're packaging
your program into the evergreen version.
Then we have daily support.
The first thing I do every morning and throughout the day, I'm checking in with our clients
in our private community to make sure that they have the support they need and they can
ask any questions directly to me inside of that community.
The best part about that is that there is mentorship and a mastermind baked in.
Anytime someone asks you a question, generally somebody else in the group has that same question
or maybe is feeling insecure or nervous about asking it, so it allows us to answer multiple
people at one time because of the group setting.
I'm about to go live for a live training.
This is just one of the ways that we attract clients to our programs.
We have on-demand and evergreen, that's how we separate our client attraction strategies
and it's actually what we teach our members as well to do, because that allows you to
have this automated flow of leads working in the background for you.
Then also, on-demand client attraction allows you to attract people immediately.
That's things like posting profitable content on Instagram or Facebook or LinkedIn, or it's
doing direct outreach, or it's email blasts, or it's lives.
Then you have things like webinars or YouTube or video trainings that can be your evergreen,
that run automated all the time for you, bringing in new leads.
Working in my workout clothes and slippers most days, it blows my mind that we're able
to reach our members all over the world.
Our tiny but mighty team spans all across North America and as far as Russia.
Our team structure is me as the CEO, and then we have Jayleen, who's our business manager
in Idaho, Dee, who is our finance manager and she's in BC, Lauren, our sales manager
in California, and then our entire enrollment team in Canada, as well as the United States.
Then our content manager, Veronica, who's in Russia, Holly, who's in BC and our graphic
designer, and then Kayla, who's in Tennessee and she's our head of customer support.
The operations of our business are very simple and repeatable.
That's what I've learned, as you continue to grow and scale, too much complexity kills
your business.
Ours runs on a very simple engine.
It all starts with having great programs, first and foremost, so we can get people to
enroll in the program, create a transformation for them.
Those people then become our greatest ambassadors to get even more people back into the program.
This allows us to continue to grow, but without having that solid product, the business dies,
which is why we're so dedicated to having the best program on the market.
This creates what we call a legacy business.
This is something that I coined because I wanted to know how I could create a business
model and help my clients create a business model that, this is morbid, but if they were
to die tomorrow, their program could still create an impact in the world and help their
clients without relying on them.
The craziest thing for me is that when I wake up each morning to get to work, I can actually
see the mountains along the highway where this dream all began.
I remind myself every day to test, fail, learn, grow, repeat, because it's what got me here.
We've now helped thousands of people share their story on a global stage.
That dream that I once had as a journalist has actually happened.
I doubled my enrollment and the cost of my program in less than six months.
From zero to selling out my first program.
It created a safe space for me to grow my business.
Not being able to afford an avocado to making 130,000 cash.
From zero to six figures.
I scaled my business from $80,000 to $360,000.
Sunny's method was the perfect solution [crosstalk 00:10:19].
Consistent 10K months in revenue.
To a scalable, fully online business.
I created a six-figure business.
To making $20,000 in less than a month.
I gained to impact thousands.
Making $2,500 in two months.
Making over $100,000.
Over $100,000.
Zero to having income coming in-.
Making $40,000 a month to over $100,000 a month, in less than 12 months.
That's how I did it, that's how I grew this business.
It's not been a pretty journey, as I mentioned.
Make sure you watch part one and part two of this series next.
You can click the link below to figure out how I can help you grow your business.
Thank you so much for watching.
If you liked it, hit that like button.
Be sure to subscribe for more videos every single week, and I'll see you in the next
one.