Hi, Mike Mancini at PPC Video Training.com. In this video we're looking
at our PPC or Google ads campaign setup checklist. Now this is something that we
have implemented in our own agency because even though we do this every
single day, there are often times where we will miss a step or just that
we're just going so fast and we're used to just flying through it. It's just a
process that we follow. So before we launch our campaign we know
that everything is set up correctly. We know we have all the moving parts all
connected together so that when we do launch we're not going to run into any
problems and we're not missing anything. So, below this video you can go ahead and
click the link in the description and you can download that spreadsheet for
free and we'll walk you through it here. We will explain exactly what each step
is and we'll try and do it quickly. Some of it's pretty self-explanatory so stick
with us for just a couple minutes. By the way if you like this please like it or
subscribe to our Channel. Now, let's get started.
alright so this is just a PDF that we've set up and you can go ahead and print it
out save it to your computer you can make changes to it whatever you want
we've simplified a quite a bit because this used to have like 60 different
steps as we've gotten more experience we have simplified it so obviously the
first one if the count is not set up you have to setup your Google or gmail
account second set up Google Analytics third set up Google search console
reason we want to do this is these all work really really well when they are
connected with each other number four septal ads account and
number five what we want to do is we want to basically connect your Google
Analytics your Google search console and your Google Ads account if you don't
know how to do this you can just Google link Google Adwords or Google Ads to
your Google Analytics and Google Webmaster Tools or Google search console
which it's now been rebranded so you'll find a million videos on how to do that
and it is really easy and quick to do next you want to setup Google ad
extensions make sure you're doing because Google likes having all that
extra information and they will show your ads more often than they will if
you do not have those extensions and you want your phone number on there you want
your site extensions on there just go through those and fill those out for
whatever is applicable to your website now we have tracking phone numbers that
we set up for every campaign if you have those make sure you set those up at this
point because you're gonna want those tracking phone numbers for your landing
pages and for some of your ads next we always go through and you know compile
our keyword research at this time we go through and check out our competitors we
organized and set up our keyword lists and our ad groups and there is a keyword
research or keyword spreadsheet that we use in our own agency that we've
developed I will go ahead and put the link to that video and spreadsheet below
this if you want to take a look at that and it's a free download if you want to
use it but it really helps us organize and very very quickly set up all our
keywords and our ad groups next you want to go into your Google Ads account
instead of your conversion tracking then you want to set up a Thank You page on
your website or your landing page provider this is for when somebody fills
out a web form all's it has to say is thanks so much we'll be in touch with
you soon here is our phone number if you want to get ahold of us sooner the
reason that we set this up now is because we are going to set up a landing
page and we want a Thank You page to attach to it so we need to have this
set up first after that we're gonna add our Google Analytics tracking code to
the Thank You page and then we are gonna add our conversion tracking script to
the Thank You page so we know when someone has filled out that Thank You
page it sets it up as a conversion in our statistics next week are going to
our website or our landing page provider and we are going to set up one I repeat
just one landing page to begin with this is the first service or product that you
want to start selling if you have an e-commerce site your sales page is
probably already set up we're just going to start out
with that one why just one because when you set up these if you're setting up
individual landing pages you can design and set up your entire first page and
then you can go and duplicate it and just change a few key factors what
happens here is people will start setting up you know they've got ten
products and they worry about setting up ten landing pages the reason why we do
it this way we set up one landing page we get it up and running we get it
launched that way we're getting traffic hopefully getting sales the whole time
that we're setting up the other nine products or landing pages now once again
if you have an e-commerce site obviously this goes much quicker you can do this
all right now if you'd like but I would still suggest starting with a smaller
group start with your best selling products or your best selling services
unless you're have already done this before and you're a little bit more
advanced and you know what's going on if this is your own business get up and
running with a single product or service then go back later after you launch this
first one and then work on the rest then we want to add our Google Analytics code
the tracking code the same one that we added to the Thank You page we're gonna
add it to the landing page then we also want to make sure at this point some
landing page providers have a separate mobile optimization process make sure
that that landing page is mobile optimized as well make sure that that's
done right now as that's obviously very important to search nowadays then we
want to publish our landing page we want to go have a go live go check it out
make sure that it's working correctly make sure that it looks correctly on
mobile on tablet and on desktop now here's what we can do is depending on
where you're at if you're ready for it go back duplicate this landing page and
adjust it for your new services or products so just take this one make a
copy of it and then go through and adjust the pictures or the price or what
or the service or whatever it might be and now's the time to do that
or can also take this one and put it down
at the end if you just want to get that first one up and running publish those
new landing pages obviously then you want to craft your ads the reason you
don't want to craft your ads before is because when you're crafting your ads
you will enter in the appropriate landing pages that's why we publish
those landing pages first so go ahead and go through and craft your ads make
sure you're using correct structure capitalizing the words make sure you're
using your keywords in the ads and make sure they're very targeted when you're
crafting your ads we have put together a Google Ads spreadsheet it will help you
craft multiple ads per ad group it is very quick it is very simple and it will
save you hours when setting up a campaign if you have a lot of ad groups
or campaigns this is something that we've developed in-house something that
we use literally on every single campaign if you're interested down below
in the description there will be a link to that with a tutorial video and as
always it is a free download please by all means go check it out if you use our
keyword and our Google Ad spreadsheets that we show you how to upload all your
Google ads and keywords literally with a click of a mouse to AdWords editor all
just kind of in one fell swoop this saves you from having to go in and craft
each individual ad each individual ad group it just saves you hours of time so
go take a look at that but now is the time to upload your Google ads and
keywords to Google ads account but make sure we're keeping those paused at this
time you don't want them up and running quite yet next you want to go in and
double-check your ad settings we always want to make sure that we have the
correct budget set up and that we have the correct settings are we doing manual
cost per click with enhanced checked are we doing return on ad spend what
settings are you using make sure please make sure you double check your
locations we can't tell you how many times we'll go in to audit an account
where they're only targeting they want to only target
one state but they're targeting the entire United States and can't figure
why they're going through their budget or why they're targeting the wrong
people always make sure you go through and double check your settings at this
time this is something that sometimes you can skip over and just miss it but
here's where you're gonna catch that if you have made a mistake go through test
your tracking phone number give it a call make sure it works correctly test
your landing page form if you have not if make sure that it's going to the
right person so make sure that when somebody fills out that form it's not
just sitting in there that is being forwarded to the right person who can
handle those and get back to those people immediately next add your Google
Google Ads coupon code if you have one sometimes this is you know spend $50 and
get $100 to you know add it to your account whatever it might be if you have
one of those add it now before you before you launch then go ahead and as
nerve-racking as it can be launch your campaign go ahead and set it up you've
done everything you've set it up correctly you've checked your settings
you made sure that it's all working correctly now is the time to hit the
launch button but don't sit there and just watch over it go do something else
take some time away from the computer otherwise you sit there and launch it
and you're gonna start clicking and and making sure you'll end up watching
through those keywords and why aren't these getting clicked it does take time
for Google's algorithm to take and go through your campaign and start showing
it and all the ads also must be approved so it will take a little bit next over
the next seven days keep an eye on the campaign maybe you know once or twice a
day go in there make sure the keywords are active make sure they're they have
the correct bid so that they're showing if they're not if the bids are not high
enough they will not show the ads make sure all your ads are approved and
working correctly and then adjust as needed if you see keywords that are
using up way too much of your budget maybe you pause those right away but
don't make any huge changes to your campaign for at least a few days
let it run let it accrue some statistics scary as it might be but be patient and
just watch over closely over the next seven days or so and adjust as needed
all right so that's our checklist for our Google ads PPC campaign setup
hopefully that helps you out a little bit like I said there's the link below
the video where you can download this checklist and we hope to see you again -
thanks so much for watching our video if you enjoyed it please like or subscribe
to our channel or share a video with someone else who might find it
interesting or if you know someone who's in need of PPC or Google ad services
please forward our information to them we'd love to help thanks so much for
watching