[MUSIC PLAYING]
ALEX: Hey, everybody.
Welcome to Ask AdWords.
I'm Alex.
JOE: And I'm Joe.
ALEX: Got a question about ad extensions today.
If you want us to answer your question,
send it in over social media with the hashtag #AskAdWords
or leave a comment in this video.
And hopefully we'll answer it in future weeks.
But the question this week comes from a Twitter user,
and they ask, why aren't my ad extensions showing.
So ad extensions, what are they?
So ad extensions are additional information
that you can show along with your ad, additional links
or information.
So it can be a phone number, an address, site links, reviews.
JOE: Seller rating.
ALEX: Lots of different things.
Seller ratings.
A lot of things fall under the ad extension definition,
and most of these are free.
When you put in an ad extension--
So let's say you have three ad extensions.
You have your call extension, which is your phone number.
You have a location extension, which is your brick and mortar
store's physical address.
And let's say you have site link extensions.
You've got four additional links.
They say store, about us, ratings, whatever it is.
They're not always going to show.
In fact, there might be times where they don't show at all.
And there's a lot of factors that go into whether or not
they show.
A couple of reasons from my experience
are your ads showing above organic search results.
Sometimes that larger space above the organic search
results is the only place where the landing
page can afford to have the space for your extensions
to show.
Might have to do with historical performance.
Have there been good click through rates in the past
when people have done this search and seen this extension?
At the end of the day, we want your ad
to be a good user experience.
Because that's going to increase the odds that you get
somebody to click on your ad.
So the system is going to test around and see what's working
and what doesn't work.
And then that's going to determine in the future
how often those extensions show.
Other criteria?
JOE: Yeah, in general we are going
to show the extension if we feel like it's
going to enhance the user's experience based
on a lot of different factors.
One thing to add on that that I don't think you mentioned
is if you have five ad extensions
that you put into the system, there's
really never going to be a case where you have your ad
and then all five extensions showing below that.
So there may be times when only a few of those extensions show.
One other thing is that maybe your extension has been
disapproved for some reason.
Maybe your review extension hasn't
been approved by our system.
So those could be some factors.
There's actually a really good help center article--
it's like "Why Aren't My Ad Extensions Showing"--
that goes and breaks down exactly
why they wouldn't be showing.
ALEX: Yeah.
My advice to advertisers is to just put
in all the relevant extensions that you can.
JOE: Everything
ALEX: Put them in there, and let the system determine what's
going to be best for you based off of the performance,
based off the positioning on the page.
You don't have a ton of control over that aspect of it.
What you can do is set yourself up for success
by putting them in there.
JOE: And if you have a good quality score and good bid,
that's going to help you to show up.
ALEX: Exactly that will generally help.
Cool.
So that answers that question.
One last thing before we go.
I just want to say that this is Joe's final Ask AdWords.
JOE: Oh, my goodness.
I've been stopped on the street so much.
I feel like a celebrity.
It's like very tough to leave.
ALEX: Grew up dreaming of being an AdWords celebrity.
JOE: Oh, my goodness.
ALEX: His parents always said.
But Joe is moving on to another role here at Google.
We will be replacing him.
[LAUGHTER]
JOE: Thank god.
ALEX: With somebody else.
A surprise new host in the coming weeks.
But thank you Joe.
Hopefully you guys have found this to be useful.
Thank you for all this support.
JOE: My lack of knowledge?
Yeah.
Awesome, guys.
Thanks so much for watching.
Have a good one.
ALEX: Bye.
JOE: Your ad is going to show when
someone types in a synonym or relevant search
associated with red shoes.
So order doesn't matter.
They don't have to type in those words, but as long--
ALEX: So maybe that would solve your problems as well.
JOE: Second question today comes from Patrick,
and it reads can I enable email notifications for billing
issues across multiple?
ALEX: Part of your ad that says "best mattress store in town,"
and then your quote says "best mattress store in town,
your local newspaper dot com," that's not unique,
and it's not separate.
[MUSIC PLAYING]