- Aw yes!
Yes!
(energetic music)
Aw, this is good, this is a good,
this is good.
Hey B&H viewers, today we are taking
a closer look at the Fujifilm GFX-100.
This is a seriously pro camera.
Now the design logic of the GFX-100 has been
completely reconsidered and simplified,
gone are the engaging analog dials that have previously
been the hallmark of the GFX and X series cameras.
Yeah man, it's like I'm used to like,
there's where my ISO dial's not here,
this is just a cool mode dial here,
drive mode's here,
that's not on a dial,
no shutter speed dial up here,
no exposure compensation dial,
it's as if the camera was made for 2019.
Like the GFX 50S,
The GFX-100 has a customizable E-ink info screen on top but,
making it's debut on the GFX-100,
there's an awesome customizable rear info screen
just below the rear LCD.
And we'll just do a test.
Okay, take a look right up into the light here.
I love the new look of this camera.
It's retro,
it's modern,
it's like a 1984 view of the year 3000.
I thought the mega pixel race was over years ago but,
there's a 102 megapixels!
(upbeat music)
So what does that mean?
It means you can get a wide medium and closeup
in one shot.
It means you can crop half of the frame
and have ample resolution to print a billboard.
It means that crop in really anywhere in the frame
and resolve incredible detail.
It also means you can just y'know,
fill the frame, no crop,
and make some of the highest quality digital images
currently possible.
And the sensor on the GFX-100 is just, nuts.
It's backside-illuminated for better ISO performance,
there's 16-bit color,
though, not in high speed continuous mode.
And oh yeah, and the sensor?
There's stabilization.
For the first time ever,
there's sensor based image stabilization
on a digital medium format camera.
Now the GFX 50S has been part of my kit for a good while,
and the biggest difference for me between that
and the GFX-100,
is auto focus speed.
I can't overemphasize how good
the face detection auto focus system is.
It makes everything snappier.
It's like using,
it feels a lot like using X-T3,
obviously you're pushing larger glass,
so it's not as fast, but it is,
it's very, very fast.
And if you've used GFX 50S, or the 50R,
it's a world different
in terms of the auto focus performance.
One thing that you have to do, if you get a GFX-100,
you have to update the firmware on all of your glass.
If the firmware on the glass isn't updated,
you're just gonna be using
the older contrast detection auto focus system,
that was 50S and the 50R.
(upbeat music)
Digital medium format I think y'know the
the buy-in on the body it is,
it is a larger investment than buying a full-frame camera,
but really in terms of lenses,
what they do, and their pricing,
they're really comparable to what you get in
35mm full-frame in terms of price
and the bigger glass is just a completely different look
when you're shooting with medium format.
(upbeat music)
The OLED viewfinder,
5.7 megapixels,
it's awesome.
With boost mode on,
this thing is just incredible.
Okay, big sensor, IBIS,
all that stuff, it takes up a lot of space.
And a large body with integrated grip,
houses all these new internals.
The camera can run on a single NP-T125 Battery,
the tray has space for two, that's really nice.
I don't love the vertical grip,
but it's sleek, it looks nice in graphite gray,
but there's no reassuring texture
or natural perches for your hand.
Really like this to be rubberized,
little bit more ergonomic.
And so, who is this for?
The GFX-100 is aimed squarely at professionals
and imaging enthusiast looking for the highest
photographic quality available.
Fine arts, fashion, editorial, landscapes, portraits.
Yes,
there is a five frames per second continuous shooting mode
but, if you're a sports or wildlife shooter,
there are faster, higher frames rate options on the market.
This is amazing, medium format camera,
and we're going right at
five frames a second.
What?
I think it held on to him.
Good, good,
yes,
yes, yes,
yes, yes.
It hit every frame.
Is it good for video?
Well, the specs are impressive on paper,
you can shoot 4K at 24 or 30 frames per second.
It's another exciting tool.
I mean it's definitely a huge leap
over what the GFX 50S and R could do.
Future sensors will likely have even faster readout,
static shots, macro shots,
those all work,
but this isn't going to be your A-cam.
But what can we learn from the GFX-100?
Well, medium format is boss!
The rich detail,
the look of a larger lens and sensor combonation,
you can't really compare it to anything.
And it's ridiculous to compare it to full frame.
It's just not the same thing.
If ultimate image quality is your game,
definitely check out the Fujifilm GFX-100.
For more on digital medium format photography,
and all things imaging,
visit B&H.
I'm photographer David Flores,
see ya next time.
(upbeat music)
- It's like no matter how cool
I dress in New York sometimes,
I come to a place like this and I'm like,
hey, I'm not that cool.
- You're very cool, like this is an amazing jacket.
This is, I haven't seen this jacket before,
this a new jacket. - It's a new jacket,
it's a new jacket, yeah.
It's a meet the parents jacket.
- Ah, okay, all right.