Hey guys it's Tori with BELLA+CANVAS and this video is all about color if you've
ever been stumped about what color ink to pair with a specific color t-shirt
then this video is for you we're gonna sit down with our art director to
discuss three different ways to pair color today we're going to talk about
the basics of the color wheel so here we have the color wheel you have the colors
that are lighter that go on the inside and the colors that are darker on the
outside generally the colors on the outside are
call shades the colors on the inside are called tints so a lot of other brands
they will give you basic colors like primary Reds your blues your yellows and
your kelly greens but for us we kind of trying to push the envelope a bit and
pull from our tints and shades designing and figuring out how to choose the right
color to pair with your Bella Canvas tee you should have a good understanding
of color relationships so let's start with the monochromatic colors
monochromatic colors start with a hue and you go either lighter or darker
today we're gonna start with PMS 5575 heather dusty blue you can find our PMS
colors on our color card or our digital catalogue which is on our site generally
when mixing inks you would start with a base color and you can add either a
white to make it lighter or a darker to make it a shade so this would be a tint
and this would be the shade and this would be the hue at a hundred percent
these are basic examples of how I would use this I mean I chose I designed these
particular designs the idea was it was to create a bit of
subtlety another color relationship we'll explore is complementary generally
this means that it is the opposite of the color on the color wheel so you'll
find it directly on the other side a great example are the LA Lakers they are
purple and gold and they work really well especially for sports teams they're
really bright and these generally create a lot of contrast especially when you
have a blue and a red you'll see that they at a primary color they'll be
pretty jarring together so even though they are contrasting colors if you put
them on top you kind of have to be careful you can choose probably a tone
or a shade lighter or darker Josef Albers wrote this book on color
theory and how color has a relationship with each other for example storm which
is this shirt it pushes a bit of gray and a bit of purple but if you put a
print on to here that might be blue it might appear gray on this shirt because
what's happening is that the purple from this shirt is pulling in the blue so the
print itself will appear gray so we have our heather dusty blue and here we have
kind of a dusty pink here's an example of how this would look
the third color relationship we're going to talk about is analogous on the color
wheel this is our space hue we can go to the left side which is more cool or on
to the right side which is more warm and you're a few examples how that might
look you can actually see what I was talking about in the color relationships
here this is appearing more green because now this is a Bluegreen this is
how things will influence each other with color relationships you want to
make sure that you're picking just the right tone so feel free to pick
different versions of these shades so that they won't be as jarring
monochromatic complementary and analogous aren't the only color
relationships there are there are several dozen more and to find those you
can turn to illustrators color guide you'll find your color guide by going to
the windows panel clicking on color guide if you use a drop-down panel here
it gives you a whole array of color relationships the ones that we've
discussed and so much more there are a few more resources out there I'm a bit
of a traditionalist and I kind of referred to this book called color index
by Jim Krause this is a very old version they have a newer version but what's
great about it is that it already gives you kind of different colors color
schemes and it's a really good handy book to have as for your basics another
book that I had mentioned earlier was Josef Albers interaction of color and
that's kind of where you learn how color influences each other so don't be afraid
of color BELLA CANVAS provides such a great array of all these unique colors a
way for you to explore different shades and different tints and just keep
designing
don't forget you can head on over to our website and check out our image gallery
where you can download images of our products and put your designs on them
digitally so you can see how the color relationships work all of the resources
that Michelle mentioned are also linked in the description below thanks so much
for watching let us know what you thought in the comments section and
we'll see you next time