- On today's episode, we're talking all about
how to build a personal brand from scratch.
Let's get to it.
(upbeat rock music)
Hey there, Adam Erhart here.
Modern Marketing Strategist
and welcome to the Modern Marketing show
where we help you make marketing that matters.
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and greatest marketing strategies, tools, tips,
tricks and tactics to really help grow your business,
you may wanna consider subscribing.
So today we're talking about one of my most favorite
and probably one of the most important topics we can cover
which is how to build a personal brand.
This is because a personal brand
is one of the most important and valuable
and leverageable assets you could ever create.
Yes, direct marketing is important.
Yes, proper sales is important.
Yes, using great, direct response, tactics
and all the strategies and social media tools out there,
all important.
But a brand, well, a brand is what enables you
to last the test of time.
It's what enables you to charge premium prices.
It's what enables you to build an important
and powerful relationship with your audience
and it's what allows you to do what you truly wanna do
and make the impact you know you're capable of making.
So with all that said, here are five steps
to build your personal brand
even if you're just getting started.
Step number one is to assess.
What this means is taking a step back
and looking at yourself and your business and your brand
objectively and kind of from a 30,000 foot overview.
The odds are good that you probably already have
some kind of brand or some kind of style
that you maybe just haven't fully articulated.
After all, take a look through your closet,
does it all just kinda follow a similar style?
Or take a look at how you talk.
Do you tend to use the same words or phrases over and over?
Or ask some friends and family members
about how they would describe you
and what words you often use in conversation.
You see, when you take a look at your wardrobe
and your style and your patterns of speech
and your behaviors and your attitudes,
well, all of that contributes to your personal brand.
And the odds are good, it's already somewhat formed.
Sure, you may wanna make tweaks.
And you may want to adjust and change it in the future.
But taking stock of where you're at right now
is really important to kinda build that foundation
and make sure that what you build on
is authentic and is sustainable.
'Cause the last thing you wanna do
is build a personal brand around something
that just totally doesn't resonate with you.
The final tip in the assess phase
is to write down your strengths
and what makes you unique or different from other people.
You see, when building a personal brand,
the last thing we wanna do is try
and bring up our weaknesses.
Rather, we wanna take our strengths
and what makes us different and then amplify those.
Your goal with personal branding
should become about 110% of what you already are.
So take what you are and then amplify it.
Step number two in building a personal brand is to model.
Now the key here is to research and dig in
into what others that you wanna emulate
or others that you look up to
and see what they're doing and then find the things
that resonate with you and work with your brand.
So maybe make a list of some influencers
or some celebrities or even some role models in your life
and find the areas of them that you like
or that you wanna emulate.
Now the key here is we don't wanna copy them
because they're unique and they're their own person.
Rather, what we wanna do is find the points
that we admire or the parts that we aspire to
and start incorporating
some of those elements into our brand.
Again, do not copy here.
What you wanna do is use them as inspiration
to draw from, that's it.
Anytime someone copies someone else's brand
verbatim or takes in what they're doing,
well, they just come off as a knock-off
or a second rate version of that person
rather than their true unique self.
So don't do that.
The next step in building a personal brand
is to follow the rule of one.
And what this means is one theme, one offer and one channel.
So when we're talking about theme,
what we're talking about is what are you known for?
So if you're just starting a personal brand,
it's gonna be tough to be known for food
and fashion and health and maybe business.
Rather you wanna pick just one,
so as an example, what I'm known for is marketing.
Sure I've got other interests, but what I'm known for
and what my personal brand is all about is marketing.
Next, let's move on to the one offer.
You see, the odds are good if you're creating
a personal brand, it's to probably try to promote
or sell something at some point in the future.
And my advice here is to stick
with one clear and compelling offer.
So make it really clear what you do,
who you do it for and how they can buy from you.
Don't confuse and don't overwhelm
by going with too many different themes
and too many different offers.
You're just gonna lose people.
Because when you become for everyone,
you really become for no one.
And lastly, one channel.
And what this means is really doubling down
on one social media channel and mastering that
before moving on to other areas.
The last thing you wanna do when it comes to social media
is sporadically post on about a dozen different channels.
Rather you wanna find where your strengths are
and where you're unique and uniquely position
to deliver your message and then really double down there.
Once you've got that nailed.
Of course you can start leveraging other channels.
But start with one.
The next step in building your personal brand
is to publish.
You see, when it comes to building a personal brand,
people are going to need to understand what you stand for.
And the best way to do this
is to publish valuable content.
Just like I mentioned in the last step,
you wanna stick with your one theme
and your one offer and your one channel.
So really double down there
and create content specific for that.
If you can create daily content, that's fantastic.
But weekly content should be okay to get you started.
Just don't let it go too much further than that.
Creating monthly content is not a great way
to build a personal brand and certainly not quickly.
So focus on creating content that best resonates
and best communicates your message
and it'll really help to secure
and to build that foundation for your brand.
And the last and final step is consistency.
When it comes to building a personal brand,
everything matters.
What you wear, what you say and what you do,
all of this contributes to forming
your overall personal brand.
So you need to be consistent.
You need to be clear and you need to maintain it
across all of your different touchpoints.
If you don't do this, well,
anytime someone comes across your content,
they'll have to sort of relearn about what you're about
or they'll try and figure out who is this?
Is this the person that I saw before?
Or why doesn't this line up?
And they'll basically lose all of that previous
brand recognition that you've worked so hard to build.
Not only that, when you're clear and when you're consistent
across all of your branding,
well, people will start to learn what to expect
and you'll either attract or repel different parts
of your audience which is exactly what you want.
So be clear and be consistent all the time.
Because again, everything matters.
So those are my five best tips
on how to build a personal brand from scratch.
Is there anything you wanna learn more about?
Or any steps that I missed
that you think might be beneficial?
Let me know in the comment section below.
And of course, if you liked the video,
make sure to give it a thumbs up.
Subscribe to the channel and if you have any questions,
comments or suggestions for a future video,
make sure to let me know in the comment section below.
So thanks so much for watching.
And I'll catch you up next time
on the Modern Marketing Show.