You know the feeling when you've been flipping through the channels or scrolling through your
feed and just can't take it anymore. This content is so boring but yours doesn't
have to be. There are a few easy tricks that will hook your viewers and keep them watching.
Think about your favorite filmmaker. Maybe it's Steven Spielberg or Martin Scorsese. They don't
just start their feature film at scene 1 and then wing it for the rest of the movie. They know the
emotional journey that they want their audience to go through. They already know how they want to
affect and shift the beliefs of their customer before they produce their project. So just like
those filmmakers, you want to take your audience on a journey. You want them to be along for the
ride until the end of your piece of content and then you want them to invest in whatever message
or product or service it is that you're selling and just like those filmmakers, your story should
be better than your audience's stories and what do I mean by stories? I'm going to get into that
in more detail but first, have you subscribed to my channel? I post new videos every single week about
video marketing and business acceleration tips so go ahead and click that red button. When I say what
are our stories that are better than their stories? What is their internal narrative? What are the
stories that your audience is telling themselves that are false beliefs? Your audience is typically
watching your content with a false belief in their mind that you are going to persuade them to break.
Your stories are the basis of your content so what we're going to do today is learn how to find the
ones that monetize and to know how they tie into the message of your business before you move any
further with content creation. When I meet with a client one of the first things that I do with them
is a deep dive intensive call where I pull out their stories and ask them the questions that are
really going to tug on their emotions and honestly sometimes these calls result in tears. Now, not that
I like making people cry but I do take a little pride in that because when you can hit on that
emotion, that's when you can create connection. Do you know why this is so important when it
comes to your cash flow? I'm not saying you have to make people cry but what does emotion have to do
with sales? People buy based on emotion. They buy emotionally, they justify logically. How you bought
something that maybe you made a purchase decision that was emotional but maybe not so practical? When
we're talking about stories, we do that so we can appeal to a human, not just a buyer. Your stories
hold power. Here are the basic steps to creating impactful content that actually converts. Step one
is to build your own original content that's authentic to you. Step two is to drive impact with
that thing. Now obviously we're oversimplifying it here but I promise you when you lead with a story,
the impact in profit comes so much easier and with less effort. But to really demonstrate this for you,
let me introduce you to my story selling framework. It's an acronym called the ELSA
framework and yes, this may remind you of the one and only Elsa the snow queen that sings let it go.
How many parents out there are like I never want to hear that song again but for our purposes here,
do not let it go. Hold on to this because this will set you up to turn your content into
cash. So, your third step is to make sure that you have the ELSA framework inserted to every piece of
content you have. Whether that's a social media post, a webinar, a video or a stage presentation.
ELSA breaks down into epiphany, lesson, story and application. Let's start with E for
epiphany. Your epiphany is so important in storytelling. It's way more than just this
publishing your face off because you don't get paid by the amount of content you create,
you get paid to the level that you get your audience to engage and you do that through stories.
If you can hook your audience in and give them that epiphany that helps them break through or
maybe even changes their mind about something, when your stories are better than their stories aka
their false beliefs, they are more likely to engage with your content and you're more likely to get
paid. So, I'm thinking about what is the underlying epiphany that I want my audience to take away from
this because if I don't have that intention set, I may as well just be creating content for the
sake of content, that is not what we're here to do. We're here to make an impact and a profit
and you don't do that by just winging it. The second part of the ELSA acronym is L for the
lesson but when I say lesson, I don't want you to think like buttoned up, robot Charlie Brown teacher.
The lesson that you teach or the moral of the story is important but if you're just
speaking cold hard facts, remember that you're speaking to the left side of the brain, that's the
stats and statistics like the logical side which sure, shows that you know what you're talking about
but if it's all stats and no story, it's a snooze fest. If it's all statement and no substance, it's
fluff. So how do you give this lesson, this moral of the story in a way that's memorable? I was
following this famous influencer recently and she was doing this Instagram live video where
basically she just kept repeating the same phrases, kind of just in different words, saying things like
you can do anything you set your mind to and don't give up on your dreams and there's always a way
and I was like great, yeah and? Like I just didn't understand the context or the reason
why they were saying those things like sure, that's positive and uplifting and great
advice but if it's just a drive-by little pad on the shoulder with no context,
aren't you questioning why? Like what's the takeaway, what's the meaningful message that will
be remembered? I kind of sat there for a second wondering like how much of personal development
is just Barney for adults. I don't know about you but I like the kind of content where you have
that aha moment. You feel the emotional shift, that's the stuff that makes a lasting impact,
that's the stuff that makes you more memorable and makes people trust you enough for them to give you
their credit cards. You owe it to yourself and to your audience to create a transformation. We teach
through stories and we consider the epiphany we want our audience to have the story that we
can tell to give that epiphany and the lessons we want to get across and the application or the call
to action which is the next step that they can implement. Your stories will also teach a lesson
about your attractive character and allow your audience to learn or feel from your own experience
and that takes us to the S in ELSA. So, what story are you gonna tell that naturally incorporates
your epiphany and your lesson? People always ask me where do you get your stories? But honestly my
best advice here is that there are content ideas all around you. You just have to take the time to
learn how to see it and learn how your content can become a cash flow system for your business.
You don't need to go looking for the stories because your trip to the grocery store can be
a story or a phone call you recently had with a friend can become a story and don't stress
if you can't come up with a story out of thin air because they already exist, they're all around you
in your life. Like take stock of what you've done recently or where you've been in the past week or
anything interesting that's happened to you. How can you relate that back to your message?
Where's the lesson? Where's the epiphany? Think about that and when you go into the world after
today, try to do so with this mindset so that you're aware in the moment of what's coming
up around you that you can retell in a story to your audience giving the ELSA framework. And the A
in ELSA is for applications. This is what's the next step. Whether it's the call to action that
brings them to another video where they're going to get more information and value
or the lead magnet or a website where they can then learn more and potentially become
a paying customer. You know when you have a really good heart to heart with a friend,
you're going to need to have a heart to heart with your content, like you can turn on a recorder,
start telling your stories or in your mind, think through your life in chronological order and start
to write out the moments that made you who you are today. Maybe even work with a friend of yours who
might also be struggling to pull out their stories or their messaging and you guys can ask each other
questions about your stories and just by getting into these deep conversations, you can have certain
realizations and epiphanies that you never would have expected. And as you grow, your content always
evolves. I believe that entrepreneurship is a game of personal development. My content isn't
the same as it was a year ago because I'm not the same as I was a year ago or a month ago or a week
ago, that self-awareness and growth is going to impact how profound your content can be too and
over time, you'll keep growing your entire story inventory that you can reach into any time you're
launching a new video or speaking at an event or creating a new piece of content. This is the
kind of content that's going to hook your viewers, keep them watching your stories, get them clicking
through on that call to action and becoming a raving fan and potentially a paying customer for
you and one thing that I hope takes the pressure off of you is to realize that you already have the
content and the frameworks inside of you. Content isn't created, it's captured. What we're doing here
today is trying to capture the content so you can apply it to your business and reap the rewards
and cash flow. If you want to hook your viewers and then send them all the way into high ticket sales,
you're going to love my free private training. If you click the link below, I'll also give you access
to my highest converting, most revenue generating plug and play campaigns that you can use in your
business so click the link below and join me for my hello to high ticket training. Do you know
why um. Now not that I like- if you're not sure about your stories no, I'm gonna skip this one.