what's up guys welcome back to my etsy
print on demand series for 2021
in this video we are going to talk all
about free shipping
now there's two ways of doing free
shipping on etsy there's the free
shipping guarantee
and then there's traditional free
shipping where you can add that to every
single listing
and what happens if you do that is you
get what you see right here in this
picture behind me
where underneath your product primary
thumbnail in search results
and on your product listing it'll put
that big bubble that says free shipping
that you know customers love to see so
i'm going to show you
how to do this i'm going to give you my
thoughts on the whole thing let's get
started
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find a link in the description
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mini course and my print on demand
facebook group
all right let's talk oh wait before we
talk free shipping
forgot to remind you that if you missed
part eight where i show you how to set
up an
a sale on etsy definitely go back and
check that out i'll put a link to it in
the youtube cards right here as well
if you want to just click that and it'll
take you to that video
all right let's talk free shipping now
so we're going to start with
the etsy free shipping guarantee and i'm
going to show you why this is important
to consider setting up and then i'm
going to explain to you that
using the etsy free shipping guarantee
really probably doesn't come at any
additional cost
to us and most likely is going to end up
making us money so first and foremost
this is why the free shipping guarantee
is important
so etsy says outright right there you'll
get pr
and i'm quoting anybody listening to the
podcast because i do release these
videos as a podcast
you'll get priority placement in u.s
search results when you offer free
shipping on us orders
35 and up our bulk pricing tool makes it
easy to set up
okay so this was right on the top of the
dashboard of our new etsy shop
now the free shipping guarantee is
different than just doing normal free
shipping
because the free shipping guarantee is
what it says so if someone spends 35
or more they get free shipping on
whatever they bought and here's what's
cool if you're using the printful
integration
printful doesn't just do like a flat
rate shipping per product
and some of their competition does do
that and it's kind of
grimy if i'm being honest because that
means that they're probably making money
off of us
on fulfilling the product and fulfilling
the shipping and printful will
dynamically
increase the shipping cost so in the
meantime our customer is probably going
to pay the flat rate shipping
per product and printful is only going
to charge us
the additional markup so if a shirt
costs 3.99 to ship
and someone orders two shirts it may
only cost like five dollars
to ship two as opposed to just saying
399 times two is eight
so this is actually a good thing and it
may increase
the uh the value of the sale because a
customer may add an additional thing to
their cart
to get the free shipping because to them
there's more of an incentive because
they're paying the flat rate times two
or times three however many products
they buy
hopefully that makes sense guys if it
doesn't let me know in the comments
below but just understand that like
what a customer pays us through etsy and
what we pay
printful are completely separate so just
make sure you illustrate that in your
mind
all right so here's how you set up the
free shipping guarantee in etsy
and again this is straight off the top
of the dashboard i'm sure you can
probably like search
etsy's help center for a link to where
you can find the free shipping guarantee
setup if you don't see it maybe you're
an older etsy account but a new etsy
account should see it
because etsy's pretty clear they want
people to do this okay so
they say help boost your sales and get
priority placement in u.s search results
priority placement yes we want that
obviously because we know
people got to see us in search results
before they can click us and then click
us
go to the listing add to cart check out
et cetera remember the customer journey
is very important to remember
all right first turn on a shop wide free
shipping guarantee
next cover your shipping costs all right
i'll show you how to do this so you
click next
set a free shipping guarantee you're
about to offer free shipping on orders
35
and up for u.s buyers great choice
here's what this means for your shop
all items 35 and up ship for free
automatically
makes sense all orders totaling 35
and up ship for free to us buyers all
other orders will ship based on your
existing shipping settings so basically
the only thing that i'm really selling
35 and up or i mean this is my
girlfriend's account but like we're
keeping it pretty simple
hats t-shirts hoodies primarily at least
right now
and hoodies we charge 35 or more i think
actually the way we do it is
i didn't even think about this it's kind
of grimy but we charge 34.99
so somebody's probably looking at that
and like ugh why couldn't they just
charge an extra penny and give me the
free shipping
that was not strategically done i'm just
now realizing it as i record this video
but
maybe you guys want to implement a
similar similar strategy where you
charge 34.99 for the hoodie and then
they still have to pay shipping
your your call all other orders will
ship based on your existing shipping
settings so if they don't get the free
shipping guarantee it's the normal
shipping settings
if you followed my tutorial through this
point it's just gonna automatically
assign the right printful um shipping
profile
based on the product type so you don't
really need to do anything we're not
gonna profit off of anybody's shipping
it's gonna charge them whatever printful
charges us and it's a you know
clean slate all right so then just click
set free shipping now this button right
behind me
and then you see this success next cover
your shipping costs don't let free
shipping eat into your profits
you can easily build your shipping costs
into your item prices with our simple
bulk editing tool so if you want to use
this
you can however if you've been following
this series you know that we've already
kind of considered everything with how
we price things
or at least if you just follow my
recommendations for instance charging
19.99
for a um standard gildan 64 000 t-shirt
gives us about a 12
profit margin maybe 10 after etsy takes
its fees uh and that's already with
shipping covered
because we charge it to the customer and
so personally like i don't think we need
to
increase or mess with our products
pricing especially after the previous
video that you guys just watched part
eight where i talked about running a
sale
and strategically pricing your products
so that you can
permanently run the sale and bring the
price down to like that 1999 sweet spot
regardless of what percentage off you're
taking off of
you know the fake price right it's the
end price that actually matters what
they actually get charged
so i don't recommend using this but it
is here if you want to
um for instance like if you were
charging 399 shipping you could
theoretically increase your prices by
3.99 however that could
very likely end up with some awkward
product pricing so just be careful if
you end up using this
what we ended up doing was enabling the
free shipping guarantee we clicked
keep current prices which says your
prices won't change if you choose you
can edit item prices individually in the
last step
so that is what we did and then i
clicked review and edit and this is what
you see
review and edit item prices here you can
make sure the pricing strategy
you chose reflects the amount you want
to charge for each item
so if you did end up using that you
would see the new prices before it's
actually submitted
right here and because we didn't use it
you still see 19.99 then you hit publish
and your free shipping guarantee is uh
about to go live you actually have to
hit publish again so they're making you
double opt-in it's actually a
pretty good idea here before you change
your product prices boom and then it
says your pro
your item prices are updated you are
making a free us shipping
affordable you're making free us
shipping affordable for your shop great
choice it may take a few minutes for
your listings to reflect your new prices
you can edit your item prices or
shipping settings anytime in
listings so you can go in there you can
edit your listings
um however many times you need to
also i may or may not do a video i'm not
sure
but you can get like pretty strategic
about how you manage your back end
listings if you use
sections and if you use the bulk
selection so if you use sections in
conjunction with the bulk selection tool
because keep in mind i had like 1100
almost 1200 listings
in my heyday on etsy it was not that
easy to manage however with the bulk
selection tools you can pretty much
section them off and use the bulk
selection tool and manipulate things
like prices
shipping profiles etc once you submit it
you're taken to the shipping settings
screen
they've got some answers to commonly
asked questions here i did want to
highlight one thing
just to reiterate why this is important
to enable etsy straight up tells us
and to make it as easy as possible for
us shoppers to find items that are
eligible to ship free
etsy will reserve the most visible
search spots on the page
for items that ship free and shops that
offer free shipping on orders
of 35 and above to us buyers so they
outright tell us that it is factored
into their
search algorithm to give priority
placement to products that offer free
shipping
so just wanted to show you that it's not
just theory again etsy's telling us
outright
all right and then right here you'll see
this on your front end listings
it'll say nice choice enjoy free
shipping to the us when you spend 35
at this shop that is what customers see
when they view your listing giving them
the incentive to
either spend 35 on one listing or
purchase multiple products
which also factor in if they're going to
buy
more than one product they're probably
gonna go to your shop so maybe make sure
your shop looks good and professional
all right
maybe even when you're setting your shop
up in your banner
put in the banner free shipping on
orders of 35 or more
right i mean that's a great thing to
promote
all right etsy also does us a huge favor
by pulling in other products from our
shop
and putting them on the product listing
page incentivizing customers to easily
check out other products
that can be bought together to get that
free shipping this is increasing the
average order value and everybody wins
everybody makes more money customers
hopefully are happy that they got more
products that they want and
they get the free shipping as well all
right speaking of free shipping this is
not the free shipping guarantee this is
how to add free shipping
in bulk to your products on etsy whether
you only have one product
50 products a thousand products all
right so you're going to go to your
listings on the back end
then you are going to use the check box
in the top left corner that does the
bulk select and i think when you click
that it may ask you or maybe you have to
hit the little carrot drop down
and it'll either select all of the
products on this page
or if you hit the little carrot you
might be able to select the ones that
are not on this page as well because i
think etsy shows 40 products and then it
does the little pagination
so you have to hit the page 2 to go to
another 40 and i think you can select
everything by just either hitting the
carrot or
initially when you hit that first
checkbox so now you can see this drop
down
of options that you can edit these
listings in bulk
it's one thing etsy does really well
they make it really easy to do mass
edits to your listings and if you
leverage sections you can really use
this to your advantage
all right so what you're going to want
to hit is change shipping profiles
then you see this pop-up and you can see
it says 240 listings because we selected
40 listings now you can click that
drop down and it will show you all the
shipping profiles that exist
on your account so what we are going to
select here would be printful
free shipping or if you have a separate
shipping profile you can also just
select that one i mean free shipping is
free shipping no matter how you spin it
but i recommend using the printful free
shipping
and here you get a preview of how it's
going to work hit apply
and that's it now you've applied the
free shipping to all of your listings
uh in this example i mentioned we charge
34.99 for hoodies but this one's only
30.99 so maybe we should go in there and
update that price
as you can see there though on the
listing in search results
you this is by the way screenshot from
search results i know i blanked it out
because it's my girlfriend's account i
don't know if she wants me to make it
public or not if you
try that if you try hard enough you can
go find it but uh it's got our five star
review there
it's got the price and it's got free
shipping and actually after i took this
screenshot i did go in and set up a sale
on the account too so
if you found it you'll see a uh crossout
of the price and the sale running as
well
all right guys thank you so much for
watching till the end make sure you
subscribe so you catch
part 10 where i talk about etsy off-site
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you're gonna like that one and that's it
guys thank you for watching till the end
i do appreciate everybody that watches
till the end seriously it helps the
youtube algorithm as well so thank you
so much guys i'll see you soon
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you