- I'm going to show you how to access all of the features
that YouTube has for YouTube content creators
on your mobile device, because you shouldn't be restricted
from information that's gonna help you grow
your YouTube channel,
just because you're making videos and doing everything
on your phone.
And as a heads up, there's things in there
that are gonna help you grow your channel
and you need access to them.
So I'm gonna hop on the phone
so I can show you how to do this.
And we're starting right now.
So the very first thing that you want to do
once you are on your phone
is you want to go to m.youtube.com.
You'll notice if you click over
on your profile picture that you don't have any access
to the backend of your YouTube channel here.
So what you want to do is you want to click
on the three dot menu down in the bottom right hand side
and then you want to scroll up.
And this is all done in Google Chrome by the way,
but you want to scroll up
and you want to click on request desktop site.
Once you do that, YouTube is going to show you
the actual desktop version of YouTube,
But what you want to do as a content creator
is you want to zoom in so that you can easily click
on your profile picture and you want to click
on your profile picture in the top right
and then you're going to see the option here
for YouTube studio.
You want to click on that
and that's going to take you into your channel dashboard.
Now, if you're a mobile content creator
you might not have ever seen this page before.
So what they show you here is they show you a card
on how your last video performed.
They show you generally how your channel is doing.
They show you some updates directly from YouTube.
You know, things like that, just a quick snapshot
of what's going on with your YouTube channel
but what you want to do,
if you want to go into your stats so that you can really dig
in to your YouTube analytics is you want to go
over on the left-hand side.
You want to zoom in a little bit in order to get to this
you're going to see the icon here that is for the analytics.
You want to click on that.
And then once you're in here
what you are going to see is you're going to see a display
of the real-time analytics over on the right hand side.
You're going to see your top performing videos
for the period.
And you're going to see just a general snapshot
of your stats as well.
Now, one of the things that is really awesome
about doing this on a phone,
especially if you're a mobile content creator
is you have access to things
that you would not have had access to otherwise.
So, as an example, if I click on this see more,
this takes me
into the advanced version of my YouTube analytics.
Now the really cool thing about this
is this allows you to deep dive in your analytics
just like you could do on a computer.
So you'll see if we click on this more tab here,
then it gives us, you know,
a lot more options in terms of things that we can look at.
If we click on this plus icon,
we can add additional things to the analytics.
If we want, you know, deeper information
on what it is that we're looking for.
We even have access on the phone here,
just like you do on a desktop to hidden features
that are inside of your YouTube analytics.
So over on the right hand side
you'll see that there's a compare to option.
But if you click on that, then it automatically
starts the process of comparing content against each other
but another way that you might want to approach this
is actually clicking on your name.
And when you click on your name
you're gonna see this other panel pops up
and then you can click on groups.
And then here you can create groups
on whatever it is that you want to test.
So for example, you'll see here
that I have one for thumbnails with the surprised face,
thumbnails without a surprise face.
And as I published content, I just add it to these groups.
And then over time I just go in and I look
and then I start comparing that content
against each other to see what is performing better.
So in this example,
I'll take you through a walk through.
For here, I'm going to zoom in and I'm going to click
on non-growth tips on the thing that we're gonna start with.
Now, keep in mind, you would have had to have created
this group in order to actually come in here and do this,
but then I'm going to click on compare to,
and then I'm going to go into groups
and then I'm going to scroll down here
and I'm going to click on growth tips,
and then I'm going to change this
from a side-by-side table to a multi metric table.
And then right here, I can directly compare both
of these to see which ones are getting more views
which ones people watch for longer periods of times
which ones get more impressions.
You know, all the things that are important
for us as content creators to make the right decisions
on what it is that we're going to be publishing.
And then of course,
if I want to see what has driven more subscribers
I can click that plus icon.
And then I can add that to the list if I want
but I can add anything that I want here
so that I can really dig deep
into my analytics to really get an understanding
of the things that you are responding to
more than the things that you don't.
And everybody, if you're a mobile content creator,
or if you're doing this on a computer should be doing this
with the content that you publish.
Now, if we go back to the main page here
and we close out that advanced area
other cool things that you can see here just at a glance,
is if we click on this reach tab
you can also come down here and you can start to
see where you're getting your traffic from.
You can start to see where on YouTube,
you're getting your traffic from.
You can also see if we scroll down the page here
what suggested videos are driving traffic to you.
So for example, if we click into this see more,
then you'll see that I've got a whole listing
of videos here that are driving traffic to me.
So I can see literally where the views are coming from
for my YouTube channel and I can act accordingly.
Other things that you can see in the traffic source reports.
If we click on the see more here,
is you can also see your click through rate
and your average view duration
per traffic source as well,
which is another thing that's extremely valuable
when it comes to making your content decisions.
Especially if you're wanting to get more homepage traffic
or you're wanting to get more suggested views.
This is where you can start identifying some problem areas
so that you can make sure that you take care of those.
But of course you can fully explore around here
and dig in as deep as you would like,
because you can spend tons of time in here,
but I just wanted to show you how you can access
full YouTube analytics just using your phone.
To learn more about how to do YouTube related things
on your phone,
click into this playlist right here.
And if you haven't yet, make sure you subscribe.
Thank you so much for watching.
I'll see you next time.