- So, let's talk about why webinars may be
the best thing you'll ever do for your business.
(high-energy music)
- [Narrator] The king of high-ticket sales.
World's highest-paid consultant.
Media celebrity.
Multi-millionaire entrepreneur.
Acclaimed Tedx speaker.
International best-selling author.
Dan Lok.
- With automated webinar technology...
well now, tell me, what is an automated webinar?
Yell the answer.
(audience responding)
Yes, thank you.
(audience laughing)
How is it, though?
How does it work?
(audience responding)
It runs without you being there 24/7, right?
It feels like it's a live thing
but it's actually not live,
it's just a video being played.
Yeah, you can create something once, how often?
(audience responding)
How often?
Once.
And get paid again and again.
With a proven system,
your webinar can become the most
profitable lever in your entire business,
especially for service professionals.
Unlike many types of content marketing,
webinars can lead quickly to high-ticket sales.
Unlike other content marketing,
which I'm an advocate that you do,
you have your content video,
your podcast,
your blog,
all that stuff, it's good.
But webinar - you can do the webinar,
do the content,
but also it can lead to sales very,
very quickly if you do it properly.
So why is this different?
Now, what I'm going to show you today has been
used to sell across a huge, a huge range of industries
from financial services, to insurance, consultant coaching,
high-ticket programs, live events,
digital marketing services, to sales of actual real estate.
And I've been using this profitably to launch,
what's the word?
(audience responding)
Launch!
New programs and offers to new markets
before I even create them.
So I'm in a process of launching a new program,
it's a high-ticket program,
what's the first thing I create?
Not the program.
The webinar.
If I want to launch the webinar,
if I believe I've got the best webinar that I could create,
I believe there's a need in the marketplace
and I push this in the marketplace,
and nobody buys?
Do I still create this?
Hell no.
It's called dry testing.
You want to sell it before you even create it.
Now, here's the thing,
if I push this thing,
and I get it out there,
and people are buying,
and there's a great response,
now I create this.
I don't need to make it perfect,
I make it good enough,
but I know if I can make it
better and better when I sell more,
yes or no?
That's what I'm talking about.
Sell it before you create it.
Instead of spending a load,
a lot of consultants, coaches spend months
creating the perfect program nobody wants to buy.
And now they push it in the marketplace
and nobody wants to buy.
And now they're so emotionally attached to this thing
that when I look at what they have,
I say, "This is shit."
And then they get offended.
Don't get offended.
Change it, modify it,
and get it out in the marketplace again.
So, go ahead, just ask me the question.
"Dan, why would I want to use webinars in my business?"
Go ahead.
(audience repeating)
Let me give you not one, not two,
seven reasons why webinars might
do wonders for your business.
Reason number one -
Webinars are a great tool for email list building.
Email list building.
Because webinars are delivered online, obviously,
which means your participants, your attendees,
they need to enter your name and email
in order to attend your webinars.
Because you collect email addresses every single time
when you host a webinar event,
it's a great way to make a first impression.
Other than speaking like this,
connecting one-on-one,
webinar is just another form of speaking.
In other words it would deliver value,
that's through webinar.
Now if a new subscriber's option first experiences you
attending your, your kind of webinar, top 40 webinar,
you can turn them to subscribers.
So as you are doing your webinar,
you're building your attendee list,
you are building your list.
Does that make sense?
Yes?
Yeah, you're building your list.
Right?
So you're driving people to that webinar registration page,
they're registering for the webinar,
but they're also opting into your list.
So it builds your list very quickly.
So here's an example of a learning page.
You can see an expert talking about
energy healing framework and reserve my spot,
now you can see there,
this masterclass,
which is a webinar,
is brought to you absolutely free by Carol, right?
From Mind Valley.
"Sign up now to join 50,000 people worldwide."
So you register for the webinar,
you're also opting into the list. Okay?
Powerful headline, some credibility stuff, logo, picture.
Reason number two -
Webinars convert better than almost any other sales you get.
You convert better than almost any other sales media.
If you were to test against a sales page,
against VITO sales letter, or against...
Oh, other than telephone call,
you will find, if you do it right,
you'll convert better than almost any other sales media.
And if you're selling high-ticket,
you will find that you can make tons of sales,
if you know how to deliver -
what's the word?
(audience responding)
An effective sales pitch during a webinar.
No good if you're not making an offer though, right?
(audience laughter)
You do get email lists, that's true, that's true.
And I'm not talking about like,
gurus who waste our time by putting-
How many of you know webinars that,
it's an hour of like, sales pitch.
The guy was just pitching hard.
And after two minutes, like,
"Oh shit man, what's this thing?" Right?
And, now how many of you have been to
webinars that's a lot of value?
That you actually learn a lot of new things?
Awesome.
We want to do the high quality ones.
We're not doing a pitch fast,
we're not trying to do that.
You want your stuff to be so good
that people want to continue,
want to find out a little bit more about what you do.
Okay?
And ask yourself,
"If someone delivers a content-rich, high-quality webinar
that happens to have a call to action at the end,
are you okay with that?"
Yeah!
As long as they deliver up front. Yes?
What you don't want is...
oh my gosh, spending 60 minutes,
90 minutes listening to this long sales pitch
that has no value, and it's just all hype,
and there's no content, and you don't want that.
So put yourself in their shoes.
Same thing, if you deliver a high-quality webinar,
is it okay for you to have a call to action at the end?
Yes! Absolutely.
Absolutely.
Reason number 3 -
Webinars help you establish -
What's the word?
(audience responding)
Yourself as an authority.
When you get in front of an audience,
when you're doing a webinar,
when you present information,
what's the word?
(audience responding)
Information.
What's the word?
Information.
About your topic and answers.
Just answers back and forth with the audience,
it helps to establish your reputation
as an authority in your field.
That's your field.
It's the second best thing you can do,
other than speaking live, I believe.
And you can do this even if you're shy
and uncomfortable being on stage.
How many of you are uncomfortable being on stage?
Be honest.
Yeah.
But you can do it through webinar,
because you're doing a screenshot, right?
That's okay, if you're a little bit more introvert,
that's okay.
You're clicking the PowerPoint
and you're reading us the script.
That's okay.
From their perspective, you're presenting information.
It still works.
Doing high-quality webinars make people say,
"Wow, she really knows her stuff!"
It's a very powerful way to demonstrate
your expertise without bragging.
Because you're demonstrating your expertise.
Which is exactly what you want when you're
trying to establish yourself in your field.
Especially if you're new in your industry.
Especially if you're brand new in your industry,
this is a very powerful way to enter the market.
So, what have you learned from my talk?
And how does it apply to you?
And how do you take the right action?
Comment below and let me know.
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you can also comment below.
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