So, you're a small business owner and you want ways to attract customers to you.
We're definitely going to talk about that. -Absolutely. Cool, secret, innovative ways
that this man will share with you. How to attract new customers to or whatever
your business may be. -Yeah. My experience in business is just figuring out on my
own. I did not get a degree in business or go
to business school or anything like that. -Oh. wait a minute. Stop. We can't do this. He
doesn't have a degree in business. -But I've gotten customers. But I had to
figure it out because traditional marketing or advertising was too
expensive. And so, I kind of figured out my own guerrilla marketing or I
would find something that would work and I would just refine it to keep getting
that same that same result. So, one of the things that I did learn and that
I want to share. You've got all that the features of your product or service that
you offer. But what's more important to know and to talk to people about and to
bring up is actually the benefits. So, if I've got a widget... You know, I can talk
about the dimensions or the actual pixels or or the apps or whatnot. But if
I can talk about the benefit of how it saves time where it brings me
fulfillment or you know... There's so many different benefits. And that's
that's what connects with people emotionally. -Agreed. -So, just learn to talk
about your products or services in terms of benefits. And even if people say, "What
do you do? "You don't say, "Oh, well I make iPhones. I'm the guy that puts on the
screen and I make the glass this thick and I add the lens." And it's like, "Okay."
Well what what do you do? "Oh, I create stories. I help..." You know, if you're like
you're a movie maker, what what's the experience that you bring?
-Always describe the benefits. That's what always sells anyway, are the
benefits. What do people need and why do they need them. -Let me give you a
specific example. So, if people ask me, "Nate, what do you do?" I'm not going to talk
about, "Well, I set up my camera on my tripod and I hit record on I give people
kind of an... They give me an outline and I guide them through that. And then I sent
it to my editing team." -Yeah. -I could talk on and on about that. -Yeah. -And that would
be nerdy. And maybe that would be fun for me to talk about. If people are
interested in that. But that not going to... That's not going to sell anything.
So, I talked about how I build a YouTube following or I help influencers reach
millions of people through their YouTube videos. Or I help people monetize a small
YouTube channel. And let's say, "What is what is monetizing?" I'll say, "Well, yeah.
We've got a small YouTube channel but it's generating 7 figures." -Yeah.
-They're like... So, you know... "I make people money or something like that."
-There you go. That's what you do, is you help people make money. You help them...
-Grow their influence. -Grow influence. -Another thing that I found is if I keep
my answers short kind of leaving things still open. It'll make people intrigued
and want to ask more. Like, "Oh, what is... What's... You're YouTube producer? What is
that?" -Yeah. -"Oh, yeah. Well, I do this and this." And they're like, "Well I want to know more." You know...
So, it's better than just vomiting it all. -I just give an
order. Just let them nibble. -And I made the opposite mistake plenty of
times, too. -Yeah. So, I mean what happens when they say, "What do you do?" And I'm, "Oh, I do
this and this and I worked..." -Oh, have you heard of this guy?" -Yeah, I'm working with
him. And they're like, "Okay. That's really cool." -Just drinking from the fire hose. -In general,
what do you do? Yeah. -Okay. Can we get into some specifics? -I think that is what
everyone is waiting. -I actually want to share a LinkedIn marketing strategy.
LinkedIn is is great for B2B. You know that is? -Business to business.
I know some things. -So, LinkedIn is great when your target a customer, target
client is is another business owner. That's the place where people kind of go
to promote their business and what they're doing. And you can find your
target audience really easy. Well, you can actually prospect and get new customers
on LinkedIn pretty easy if you follow my advice that I'm going to show right here.
Because most people do the opposite. And the opposite is they try and sell
draw it off the bat on LinkedIn. And it's just spam. You know. it's just like going
up to somebody. "Hey, here's my business card. If you know, you want to buy this?"
-Right. -And that's what people usually do on LinkedIn. I see it all the time. And I
don't accept their friend requests or whatnot.
But let me tell you what to do and I'll just make it real simple. -Yeah. -If you
were a potential customer of mine and I found your
profile on LinkedIn, I would send you a connection request. But I would not
mention what I do. I would find something specific about you to compliment you on.
And I would say, "I really liked what you talked about in such-and-such video." Or
"Hey, I saw you speak at such-and-such." or "I saw you in this movie. I really
like how you play this part of a role in these characters." or "I saw you at Health
Center Theatre." Or "I saw something on your profile or on your website and I
really appreciate that about you. Keep up the good work. You're doing good stuff."
I did something very specific. I sent out a hundred messages like this.
The first batch of 100 messages I said, "Hey, this is the service
that I offer." And try to try to get them to engage with me. Okay? I had 1 person
out of the hundreds. So, 1% that replied to me. They weren't interested but they
did... Only one person replied. So then I thought, "Okay, let me do another batch of
100." And I'm not going to try and push my services. I'm going to suggest a
helpful video. Okay? I have one person reply. I don't know if they watch the
video but at least one person replied to my message. -Right. -Okay, here's the huge
one. On test number 3, I complimented them. -Now, these are 100 different every
time. -So, a third batch of 100 new people. -Different people. Okay. -I sent them
a compliment. I had 65%. 65 people responded to my message of a compliment.
And so, that said something. So, I filled out a whole system, I
filled out a whole system where my staff was doing it. And I would pick a
certain group of people that had similar characteristics and I would have my
assistant compliment them all in a similar way. It was kind of template.
She would mix it up with a few different versions. But she would just
start complimenting people. We would we sent out 125 compliments every single
day. And enough people, just from that without me doing any follow up just from
that people would go and they view my they've read my whole profile on
LinkedIn, they go to my website, they'd watch my YouTube videos. And then they'd
be reply to me. You know, 65% of them in their reply would say, "Wow! Looks like
you're doing good things too. I watched such in such a video." Do you offer this
service?" Or "I went to your website..." Or when I went
to school, my original plan was to become a dentist. And clear down on my LinkedIn
profile, it mentioned that I at one time wanted to be a dentist. But you had
to read clear down. -Yeah. -And somebody replied and said, "I thought it was so
funny that you're originally going to be a dentist it's such-and-such." And I'm like,
"This is crazy. All I did was compliment them." And it got them to read my whole
LinkedIn profile which is a sales page. You know? This is what I do. This is
what I offer. Here's how you can connect with me. So, that LinkedIn is really
powerful for that. -And so, they had to send those one at a time? I mean...
-Yeah. That's why I hired my assistant. -That's a lot of work. I had never thought of that
before. What a great idea. I want to talk to you about kind of a ninja video
tactic. -Ninja? -Ninja. Just because it's cool and it really works. And
no one really does this. If there is somebody that you really want to get
their attention, you'd really love to have them as a customer, just one person,
instead of sending them a message of even of compliment, what could you do
more to really get their attention? Well, you could make a custom video for them.
-So, I'll give you an example. There's a lady named Jasmine star. She's a social
media guru. Her background is photography. And I really wanted to get her attention.
And Jasmine Star, that's the kind of a unique name. And I thought, "Okay, there's
Jasmine Rice, there's like..." I bet I could go over to Harmons a grocery store here
and find products that have the name Jasmine or star in it. -Sure, Starkist... Yeah.
-Starboard... -Starburst. -There was a star fruit that I found jasmine tea.
There's actually a brand of jasmine rice that had it was something star. And
so, that's how Jasmine Star right on the same package.
I made this video and I started it out. We happen to be at the tulip festival
and I was with my family. And I was just walk around with my camera and I was like, "I've
got this brilliant idea. But who do I share it with?" And and long story short, I
go to Hartman's and I show all these things that say Jasmine Star and I'm like, "I know
who I need to share this idea with." And I put this video and I sent it to her. And
do you think I got a response? -I hope so. -I wouldn't have made this video about it.
She definitely responded to me right away. -She is someone you didn't
previously know... -She's very well-known, she's very successful. -But you didn't know her?
-Yeah. We'd never met. Yeah. -Oh, okay, okay. -But it's somebody that I wanted to get
her attention. And I made a custom video. So... -And it got to her. -Oh, yeah. -And it got
the response exact response that I wanted. So, I'm sharing like my secrets
because it's like I found a way to get people to respond to me on LinkedIn. And
then I figured out a way that they would respond. I could get their attention even
if it was a superstar. I could get their attention and then I just figured out a
way, "Okay, how can I scale it up, how can i automate it? So... -So, this is... I mean,
when you say ninja or guerrilla tactics whatever, I mean... You're... Yeah, you're
coming up with just inventive ways of using features that are already in place
on free websites. I mean you don't even have to get LinkedIn Pro or whatever
to probably do that. -That's correct. We'll talk about in another video. We're going to
talk about Craigslist. And obviously, we talked a lot about YouTube. YouTube is
the number 1 way to attract new customers. And so, stay tuned
for those episodes. But hopefully this video is helpful. So, you learned
something in this video? -I just... I learned something every time. -You think it's
helpful for... -It would have to be. If this wasn't helpful to you, you just stop
watching these. -Don't subscribe. Leave right now. But if you did find value, then we're
glad to have you here.