Hello there, my name is Richard McMunn from the interview training company, PassMyInterview.com,
and in this tutorial I'm going to teach you how to be the standout candidate and PASS
a marketing manager interview. So, if you have a marketing manager interview coming
up for any company around the world, please do make sure you watch this tutorial from
beginning to end, because I promise you it will make a huge difference to your preparation.
So, how am I going to achieve that? Well, this is what I will cover during this tutorial.
I will give you some BRILLIANT TIPS for passing your marketing manager interview. I will give
you a number of sample, common and challenging marketing manager INTERVIEW QUESTIONS. I will
also give you SUGGESTED ANSWERS to those marketing manager interview questions. I'll tell you
the QUALITIES the assessor and the interviewer are looking for. And I will also give you
THREE QUESTIONS to ask at the end of your marketing manager interview. We have five
important things to cover. Please do make sure you take notes as I progress. Now, just
very quickly before I get into the tutorial, a very warm welcome from me. Welcome to this
marketing manager interview training tutorial. My name is Richard McMunn. That's me there
in the center. I've been helping people for about 20 years now to pass their interviews
and I always do that by giving you top-scoring answers. I am a highly effective marketer
myself, so the information that I will give you in regards to the answers to the interview
questions, will make you the standout candidate! Please do make sure you SUBSCRIBE to this
channel by clicking the red button below the video, and also make sure you turn on the
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We have about 240,000 subscribers now. Many of you are passing your interviews as a result
of these videos. Please do also make sure you HIT THE LIKE BUTTON! That then tells me
you enjoy the content and I will then spend more time creating it for you. Thank you very
much. OK. Let's get into the tutorial. The first thing I want to cover and make you aware
of is the qualities that are needed to pass your marketing manager interview. Now, I have
done all of the hard work for you. I have put all of the following qualities in the
answers that are going to come right now. But let's quickly list them. As a marketing
manager, you have to be great with people. You have to be a solid team worker and also
a complete a finisher - a completer finisher is somebody who gets things done and also
gets things done to the right standard. You have to also be innovative in your marketing
approach. And as a marketing manager, you have to understand that it's your responsibility
to find the right customers and you have to find them in the right locations. And I will
talk about that more as I progress through this tutorial. You also have to possess excellent
communication and interpersonal skills. You also have to be a good negotiator, have an
understanding of the importance of marketing budgets, and also this is very important…
Return on Investment (ROI). And we will talk a little bit about return on investment as
I give the answers to the interview questions. So, if we are saying to the interviewer that
we understand the how important return on investment is with regards to effective marketing
campaigns, then they will find that attractive. Because you are being COMMERCIALLY DRIVEN;
you are considering their budget, and the final quality is being commercially driven
and saying that everything you will do as a marketing manager, will be aligned to the
company's commercial objectives. Let's start working through those marketing manager interview
questions. The first one that I want to cover is, tell me about yourself why you want to
become our marketing manager? My tip for answering this first interview question is demonstrate
to the interviewer that you have the necessary skills, the qualities and the experience to
be a highly competent marketing manager. Remember, they are going to be interviewing other people.
So we want to give a rock solid, positive answer to this first interview question. Here
it is. “I want to be your marketing manager because, having researched your company prior
to applying for the position, I saw quite a few opportunities from a marketing perspective
that could help take your business forward to the next level. I am someone who is analytical,
entirely professional in everything I do, and I always make sure the work I complete
as a marketing manager is closely aligned to your commercial objectives. I am a great
team worker, I have excellent communication and relationship-building qualities, and I
feel the experience I have gained over the years will make me a great addition to your
already-established team.” That is a brilliant answer that will give you the confidence to
move forward for the rest of your marketing manager interview. What is the next question
that we want to cover? Here it is. In your opinion, what are the top qualities and skills
needed to become a great marketing manager? Now, this is quite a clever question, because
it is assessing your understanding of the role and also assessing whether or not you
have read the job advert and the person specification. My tip for answering this question competently
is, before you go to the interview, make sure you read the job advert, which will only take
you a few seconds, but also look for the person specification or the job description, and
then repeat the qualities and skills that are listed in those documents when responding
to the interview question. Here is my answer. In your opinion, what are the top qualities
and skills needed to become a great marketing manager? “I believe you need 7 top qualities
to become a highly efficient and effective marketing manager.
First and foremost, you have to have the skill of making sure everything you do from a marketing
perspective is MEASURABLE. The company has to see a positive return on in its investment
in respect of marketing. Secondly, you need excellent COMMUNICATION SKILLS, as clarity
of communication when dealing with both internal team members and external contractors or stakeholders,
is vital. You also need an INQUISITIVE APPROACH to your marketing tasks, be INNOVATIVE & CREATIVE
in coming up with new and fresh marketing strategies, and also be entirely PASSIONATE
in making sure the brand and company you are promoting, is at the forefront of the industry
it’s within, and that it also stays ahead of its competitors. Finally, you have to be
competent in SALES TECHNIQUES and also have a THOROUGH UNDERSTANDING OF YOUR CUSTOMER
& CLIENTS as they are the key driver for any effective marketing campaign.” Now, what
I like about that answer is it is UNIQUE. You can't find it anywhere else. But this
is the most important part… You are giving a set number. You are saying, I believe you
need 7 top qualities. So that shows that you have already thought about this question,
but you already know the kind of qualities that are needed to be competent in your role.
And you will notice as we progress through this tutorial, I use this technique again
at some stage when they say to say to us at the interview, what are the core components
of an effective marketing campaign? And you would say there are 6 components. Then you
would list them! That’s a great way to answer these kind of interview questions, to gain
the highest scores possible. What's the next question that we need to cover during your
marketing manager interview? Here it is. What marketing techniques and strategies would
you utilize within our business to make a successful? This is a very difficult question
because it assesses whether you have looked into their company. You've carried out a little
bit of research and also assessing what kind of techniques you are competent in. So this
is where I can assist you in my experience as a marketer. My tip for answering this question
is, there are currently a number of great marketing techniques you can use to reach
the right audience, and that's the important way to reach the right audience. A lot of
marketers will just look to do a blanket marketing campaign without actually thinking, where
are my customers hanging out? A lot of people will just do marketing on Facebook or LinkedIn.com
without actually carefully considering whether they're consumer or their potential customer
is actually on that platform! So within your answer to this marketing manager interview
question, demonstrate your understanding of how important it is to target the right people
based on the product or service that is being offered. Here is my suggested answer to the
interview question: What marketing techniques and strategies would you utilize within our
business to make us successful? “That’s a great question, and one I feel I can answer
based on my experience to date as a marketing manager. There are many new, innovative and
creative ways to reach the right audience from a marketing perspective. Having conducted
some research prior to the interview in regard to your customer and client base, I feel a
great place to target your consumers would be via Google Pay-Per-Click adverts, YouTube
monetization adverts and also targeted and specific social media adverts. I would also
be curious in regard to your appetite for testing the use of social media influencers
for pushing the business forward, and this is something I feel we could potentially capitalize
on. As I stated in a previous answer, whichever market strategy we used, I would want to make
sure it provided a strong, measurable return on investment for your business.” So what
you're doing there with that answer, you are giving a wide range of different innovative
ways to market their business. But then importantly, you are saying I would be interested to see
whether you would be comfortable with this approach, because influencer marketing is
a great thing right now! But more importantly, at the end, you are saying that everything
you do is focused on return on investment. The next question for your marketing manager
interview is: what are the different elements of an effective marketing campaign? So again,
this is a difficult question because it's assessing your understanding of marketing
and whether you know what makes an effective campaign. In my experience, there are 6 core
elements to an effective marketing campaign. By specifying a set number of elements in
your answer, as I mentioned previously, it shows you have experience and you are fully
prepared once you become their marketing manager. Now, just quickly, before I give you the answer,
if you want to connect with me on LinkedIn.com, I have put my LinkedIn link within the description
below the video. If you go there, you'll see where you can connect with me on LinkedIn.com.
And it's always good to connect with like-minded professionals! Anyway, back to the answer.
Here we go. “For any marketing campaign to be effective, there are 6 key elements.
The first element is the MARKETING OFFER – what is the product or service we are providing
and how will it BENEFIT the consumer? The second element of the campaign is to ESTABLISH
THE GOAL or objective. What do we want to achieve from our campaign? Is it sales, leads
or a desire to build trust through our brand? The third element is to create the relevant
LANDING PAGE for the offer – the landing page must be high quality, search-engine optimized,
easy-to-use and very clear in regard to the benefits the product or service has for the
consumer. The fourth element is to DRIVE TRAFFIC to the page by utilizing current marketing
methods that target our audience and customer demographic. The fifth element is to LOOK
AFTER THE LEADS we have generated by way of an effective FUNNEL that drives sales and
then follows up. Finally, Element 7 is to make sure we learn from the campaign, analyze
it carefully and fully assess the return on the investment.” I'm very sorry that, I
should say… Finally, element 6. I do apologize for that. So we've got one, two, three, four,
five and six elements. Just change that seven there to six at the end. I apologize. Next
question, what's your biggest weakness? This is one of the most challenging interview questions
to answer! And the reason for that is because there are so many qualities and strengths
needed to be an effective marketing manager. We have to be careful. We don't want to damage
our chances of success. So, if you say I don't like to assess things, or I'm not really that
analytical, then you won't get the job as a marketing manager, because you need that
skill and quality to be effective in the role. If you say you prefer to work on your own,
and you're not very good with people, then again, you won't be getting the job, because
you need that skill to be an effective marketing manager. So let's answer this carefully and
give a weakness that does no harm. “My biggest weakness is that I don’t like to ask for
help from others – I can be quite stubborn at times in regard to this, simply because
I take pride in my work and I prefer to figure things out for myself. Obviously, if I were
to ask others for help when I need it, I could probably get things finished faster! I guess
I just like to take pride in my work and I want to find things out for myself. However,
one of my strengths is that I am willing to learn and develop, so I am trying hard to
ask for help whenever I feel I need it.” That's a great answer to the question: What's
your biggest weakness? Because it shows that you want to get things done. And let's face
it. Any senior manager does not want to be looking over your shoulder because you’re
the marketing manager. So it's actually a strength! It's quite subtly disguised as a
strength, saying that your weaknesses is you don't like to ask for help. That's a clever
answer. Now, I mentioned at the start that there’s 3 questions to ask in a marketing
manager interview. I will quickly go through these and give you questions to ask, because
you should be asking questions at the end of your marketing manager interview! Which
shows that you’re keen, you’re enthusiastic and you want to learn more about their company.
And then I will tell you where you can download a couple of guides that I think are really
important to helping you pass your interview! So please do stick around for those. The first
question is, what has frustrated you about previous marketing managers who have worked
for your company? This is clever, because it is demonstrating that you are trying to
find out what is important to them as an employer, from a marketing perspective. The second question
is, what are the plans for the company over the next five to 10 years? That tells me that
you are looking to stay with me for a long period of time. Another great question to
ask in your interview. And finally, do you have any new exciting products or services
coming out this year? Because then you are thinking, well, how can I get involved from
a marketing perspective with these new products or services? And it also gives them something
else to talk about in relation to the role that you are applying for. Now, just bear
with me for one second. I think this is really important. I have two guides that I think
will help you in regard to your interview. There is a SALES manager guide and there is
also a DIGITAL MARKETING manager guide. Now, if you click the links in the top right hand
corner, it will take you through to this website. It's called PassMyInterview.com. I have 29
sales manager interview questions, because I think you need to be competent in the use
of sales techniques in marketing. So do take a read of the information on that page. And
then there is also a digital marketing guide as well. These are digital marketing interview
questions and answers. Again, this is a great guide because the answers in there talk about
up-to-date marketing techniques. I talk about digital marketing, I talk about Google analytics.
You know, what you would do with regards to pay per click campaigns and they are all relevant
to marketing. So do click those two links in the top right hand corner and check out
those guides. I hope you've enjoyed that. Please don't forget to SUBSCRIBE. Thank you
very much. Come and join the community. As I say, a lot of you are passing your interviews
after using these training videos. Please do give the video a LIKE. I very much appreciate
the support! Connect with me on LinkedIn.com and if you have any questions, stick them
in the comments section below the video. Other than that, I wish you all the best to passing
your marketing manager interview and have a brilliant day. Thank you very much!