So you just want to tou-, you just want to tap the center bottom to select...
So you just wanna tap the center bottom.
So you just wanna tap the center button. Oh my God.
If you've been following me for any length of time,
you probably know now that having pretty on-brand Instagram Stories are not key
to selling your business's offers through Instagram.
But if you are interested in making some pretty on-brand Stories so that your
brand really pops,
then you're in the right place because today I'm covering how to make an
Instagram Story template for your business.
Making your own branded Stories is the perfect way to make your business really
pop on the Instagram platform. And it's a great way to engage your followers.
So if you've ever struggled with how to make on-brand,
consistent Instagram Story content,
you're in the right place because that's exactly what I'm going to show you
today.
And stay tuned until the end where I'm going to share a behind the scenes look
at how I'm using Instagram Story templates in my business,
which is actually turning into free visibility.
So I'm going to show you how to do the same.
What I'm about to teach you in today's video has worked for Chelsea Stevenson
who said,
I made the Story template for my brand some months back to have available to use
regularly.
Coupling that work with the resource of the Story Vault prompts was a match made
in heaven. I knocked out a week's worth of Story sets in no time. It felt great.
I'm Elise Darma and I've helped thousands of online entrepreneurs like yourself
use Instagram so that it actually becomes a revenue stream in their business and
today I'm covering Instagram Story templates for business.
If you're in for this topic and future trainings like it,
be sure to subscribe now and hit the bell so that you don't miss any future
trainings like this one. First things first,
what is an Instagram Story template?
Instagram Story templates are essentially pre-made designs,
whether they include graphics or text or animation,
but you make them once usually in Canva or Photoshop,
and you can use them again and again for future Stories.
By using an Instagram template for your Stories,
it allows you to bring in all your brand elements, so your colors, your fonts,
maybe your logo or specific graphics for your brand.
The cool thing is, is once you make this template, maybe in Canva or Photoshop,
it saves so much time for your team because once you have that foundational
template,
you can simply duplicate it and modify the content for your future Stories.
So it saves a ton of time.
Did you know that Instagram has actually provided templates for you?
That's right.
Let me show you where you can find them inside of Instagram Stories.
So once you're inside Instagram, just go to the camera icon in the upper left.
It's going to open up your Stories and at the bottom you're going to want to
scroll to where it says "create".
So create gives you a couple options.
Here I can just start typing out a Story.
But what I want to show you is through a few more options. We've got shout outs,
GIFs mentions,
where you can actually see Stories where you were recently mentioned,
on this day, and then templates. Templates is what we want.
So you can see that Instagram is giving me some prompts already.
What am I listening to?
Or I can just hit "see all" if I want to see all their templates.
Now I have way more options. What am I watching? This track gets me;
woke up like this. Pizza toppings ranked;
three accounts to follow.
So this is actually a template that I see quite a bit.
So let's say I want to use this in my Stories. In the bottom right,
I can change the colors. So just by tapping that I get a few more color options.
So you just want to tap the center button to select it.
Now I can actually edit this image or this template that they've given me.
So let's say you can type in my agency.
You just type in whatever handles you want to, um, shout out in this Story,
but you get the idea and just like any Instagram Story,
you can choose a different font, you can give it a background,
all that great stuff.
So that is just an example of a template that actually comes built in inside of
Instagram Stories.
If you want to create a template that's a little bit more customized to your
brand, maybe you make it once and you and your team use it over and over again,
then I suggest using Canva.com for that.
So let's sign into my Canva account and I'll show you where to find the
templates and how to make your own. Here we are inside of my Canva account,
so I do have a pro account, but even with a free account,
you're going to see these options right at the top it says "create a design" and
then there is an Instagram Story option.
So let's select that and you can see that Canva is giving us the format and the
size of what we need for a Story. But when you look on the left hand side,
that's where things get interesting. This is where Canva gives us templates.
So here is one category called "Love Instagram Story" and you can hit "see all"
and you can see that there's all these love themed Stories that they've given
you. So just hit "X" and we'll get out of that one.
Let's go back to Instagram Story templates.
We've got clean minimalist Story vibes, we've got dark,
modern Instagram Story highlight covers, which is really cool.
We can do a scrapbook design.
So there are so many options. It's kind of amazing actually.
So let's just choose one for the sake of it. And you can see here,
Instagram is giving me a magazine style, so multiple options of the Story.
So this could be a really great option to choose to customize to your brand.
And then you have a couple of different template styles to choose from. So,
let's choose this one just as an example.
And here is where we can start building out our own template for our brand.
So let's go to our folders and I'm going to choose one of my folders.
Again, this comes with the paid option for Canva, I believe.
But I'm just going to choose my Story Vault folder and look at how we can tailor
this to my brand. Okay, so I want to,
let's say swap this image out for gold or a vault.
So I'm actually just going to go to "photos" and I'm going to search and choose
gold and see what happens. So some of these are pro images,
some of these are free. If you want to just filter them by free,
just go to "apply filter".
And here we get the options that are simply free.
So here's one that's free and I'm just going to drag that over to that area.
And then it just automatically pops in. Let's say I want to look for a vault.
Now these are some interesting images.
Let's see if we have still as free, let's say a lock. Of course,
if you already have these assets,
you can just upload them directly into Canva.
But this is just for demonstration purposes.
Now if this one's a little bit off center,
I'm just going to hit "crop" and I can actually move it to be a little bit more
centered. Now I want to adjust the copy.
So let's choose our brand font. Let's say it's Poppins.
So maybe we want to welcome new students with this template.
So maybe I'm just going to say "welcome to",
and then right here I'm going to delete that.
I'm going to ungroup 'cause I want to delete this text because here's where I'm
actually going to put their handle name in our Story.
So I'm going to leave that.
Maybe I'll make this gold so that it has that same brand.
And then just to bring our brand vibe in.
Let's pull in Story Vault image.
Now, that's not that awesome in terms of design,
but you get where I'm going with it.
Once you create an image and a design that you're happy with. Yeah,
this is way too busy. Let me minimize it.
Let's put it back here and that's pretty small, but you get the idea.
I used a template, I made a few edits. Now once I'm happy with it.
This is essentially my Instagram Story template.
Let's say we want to give it a background color too.
I really like just a light color and boom, there we go.
Our template is not perfect, but it's, it's getting there,
but now we have a template that the whole team can use,
so don't forget to name it. So "Story Vault student welcome".
Then what I'm going to do is just download.
It probably as a PNG and transfer it over to my phone and now whenever a student
joins Story Vault,
I can share this to my Stories and then tag their Instagram account right in
this section. So that's kind of the idea behind this design demo. But again,
this is just to show you how much you can create within Canva using either the
templates here to get started. Again,
just choose their own templates and you can use them as a jumping off point or
you can create something totally from scratch.
The point is it has your brand colors and elements built into it.
In that Canva demo,
I shared with you how I could make a template for my business to share in my
Instagram Stories. But if you have a customer base,
it's always a great idea to create an Instagram Story template for your
customers to use. So just like this example here,
I share this image with my customers who join Story Vault and what it does is
allow for them to share with their followers that, Hey,
I just made this commitment, I just entered this program.
I'm tagging Elise Darma because then once they tag me,
side note,
I get a notification that I've been tagged in their Story and I can reshare it
to my Story.
I'm being shared with their audience and then I'm resharing their Story with my
audience.
So it's really a win-win type of scenario for both me and my customers.
If you're watching this right now and are just loving all the possibilities that
Instagram Stories provides for your business, then my friend,
I have the perfect tool for you to add into your business. Meet Story Vault.
Story Vault is 800 prompts for both B2B and B2C businesses.
So if you ever feel like, "I don't know what to say in my Stories",
or "I don't know how to show up" or "I don't feel like showing up today",
then you need Story Vault.
I've done all the thinking for you and brainstormed 800 ideas and prompts of
things that you can share with your audience to actually grow your business.
Whether it's to get more visibility, more engagement, more leads,
or more sales, I've got you covered inside of Story Vault.
To ease and revenue. I'll see you in the next video.
We've made it to the end of this training. If you liked this video,
be sure to hit the subscribe button and the bell.
I would love the support and for you,
you won't miss any future trainings like this one.