One of the main reasons customers choose not to purchase from an online store is lack of
visual appeal and disorganized content.
This video provides valuable ideas on how to make your online store look more professional.
These tips will help you convert more store visitors into paying customers.
Tip number 1.
Give your store a catchy name.
You can choose a name that best represents the products you are selling like “Leather
Accessories by Ash”.
Or, you can choose a name that represents your brand like “Lucky Change”.
Choosing a broad, unique brand name, allows you to consider other product niches in the
future, without having to change your store name.
For example, “Lucky Change” could sell shoes, then switch to hair accessories without
having to change the store name.
Whereas “Leather Accessories by Ash” is specific to those products, and would require
a new store name if different products are being sold.
It’s also best to keep the name something short, so it’s easy to remember.
In addition, consider purchasing a custom domain, rather than the original domain ending
in .myshopify.com.
This is custom branding and an investment that is more likely to pay off in the future.
Tip number 2.
Create a logo and a slogan for your store.
This helps to shape your brand and represent the products you are selling.
You do not need to hire a designer or copywriter.
There are many free tools online, that help you create a great logo and slogan on your
own.
Check out “Hatchful.shopify.com” to get started.
Tip number 3.
Make it easy for your customers to contact you.
Your potential customers may have questions about the products, payments, or delivery
options.
Giving customers the ability to easily reach you is very important.
Try creating a “Contact Us” page directly in the Shopify admin, or install a live chat
application from the Shopify App Store.
Tip number 4.
Creating a “Shipping & Delivery” page is a must.
When customers browse through online stores, they always have questions about delivery
options.
Make sure you have a page dedicated to delivery times and shipping costs so you set the right
expectations.
Tip number 5.
Tell your customers who you are.
Share how you came up with the idea to open your store or start selling these products.
Describe what your brand name stands for.
Consider adding a personal story about who you are to strengthen the credibility of your
brand, and build trust with your potential customers.
Tip number 6.
Create a convenient navigation in your store.
If you sell a wide range of products, group them into collections.
By doing this, your customers are able to explore the products with ease.
Make sure to include a footer in the bottom section of your store.
List important pages such as: “Shipping & Delivery”, “Return Policy”, “Contact
Us”, “About Us”, and “Terms of Service”.
List available payment option icons, and links to your social profiles.
This gives your visitors the ability to navigate your page efficiently and easily.
Tip number 7.
Make sure your products have professional titles and descriptions.
Suppliers provide simple information about their products and rough descriptions.
It’s up to you to improve them.
Having proper descriptions for your products increases the chances customers will purchase
them.
If you have a large inventory, start by focusing on the products that you are currently advertising
to save some time.
Tip number 8.
Make sure the products have great images.
Look for high-quality images and delete any images that create a bad impression of the
product.
Crop out or camouflage the supplier’s brand name or logo by using the image editor in
Shopify or using an online image editor.
You can also order product samples and take pictures or make videos on your own to use
in your store or for advertising campaigns.
Tip number 9.
Inform your customers how you take payments.
Try displaying available payment methods and secure shopping badges next to the product
description.
This shows your store visitors the available payment options and allows them to choose
which option suits them best.
It also makes them feel confident in providing their payment card information at checkout.
Tip number 10.
Display product reviews in your store.
If a product has customer reviews, visitors feel more open to make a purchase.
Reviews provide additional information about the product and attached customer pictures
help to evaluate the product’s quality.
Having these reviews visible for potential customers helps to influence their decision
about buying.
Tip number 11.
Make sure that the “Add to cart” button stands out.
You want to give every opportunity for the buyer to purchase your product.
Having the “Add to cart” button visible when scrolling down the page is very useful
as it encourages the buyer to make a purchase.
Look for third-party apps that offer the sticky “add to cart button” effect on the Shopify
App Store.
When working on the design of the store, try to minimize the number of pop-ups since these
can be very distracting.
Also, make sure your store’s layout looks appealing on mobile.
Online shopping is popular on mobile or tablet devices so take a few minutes to see how your
store looks on a mobile device and make any necessary changes to your store’s formatting.
Check out the video description for additional resources, to learn more about topics discussed
in this video.
If you have more great ideas, share them in the comments section or click the subscribe
button for more videos like this one.
Now you’re ready to turn your store into success.