Hey everyone Travis Robertson - CEO and founder of Robertson Coaching International,
where we help people just like you create businesses that support your life
not businesses that run your life. And today is our second part in a three-part
series
on motivation, and specifically, how do we
generate our own motivation so that we're not walking around going "geez I'm just not
feeling motivated today".
How do we, from inside ourselves, create a level of motivation
that spurs us on to action and ultimately allows us to get what it is that we're
trying to achieve
and have more fun doing it. So in our first episode what we talked about, or in our
last episode what we discussed,
is how do we ignite or spark motivation from
inside rather that waiting for something outside of us to spark that
motivation?
And so we talked about the two different factors: ambition and ultimately
expectancy or belief
that you're gonna achieve whatever big goals or big dreams you set for yourself
and you've got to have a level of ambition, something that's going to
excite you,
get you going, and you've got also gotta believe that you can achieve
whatever that ambition level
is. So in this episode what we're gonna be talking about is how you sustain
the motivation because once you've got it ignited, once you've got it sparked, now
you've gotta go through the process of learning how to sustain the motivation
throughout the journey because that's where most people fail. You know it's one
thing to get excited about something and
have that initial motivation or that initial spark, but how do we keep it
going
once we once we start getting into that nitty gritty, the details, the day-to-day
work
that's supposed to move us to where we want to go. And so that really comes down
to two different things:
number one is focus and number two
is effort. We've got to have focus on those things that we need to be focused
on
and we've got to put that effort in. And this is where most people fail. This is
where most people struggle because
what is the enemy a focus? Distraction. And think about it this way:
how distracted are you on a daily basis?
Think about all the things that distract you from what it is that you know
deep down inside you should be doing at any given point in time.
And yet we get distracted by a shiny object over here, distracted by a shiny
object over
there and sometimes these things masquerade as
good activities and sometimes they don't, I mean sometimes distractions
are really easy to spot. Think about social media,
right? Social media is an obvious distraction for a lot of people but it
can be easy to
justify go "I gotta be on social media because that's where my potential
clients are. That's where
my potential business is so I need to be on there networking and while that may be
accurate, we oftentimes use these things to prevent us, or keep us, from doing the
more important activities, the more important things that we need to be
focused on.
Maybe it's television, for others it's maybe alcohol
and drinking in the evenings and I look I've heard all different things
but its anything that's going to prevent you from
ultimately achieving what you want to achieve. It was really interesting I
think was Harvard that released a study not too long ago
and here's what they found: in the workplace, in the US workplace, over just the
last four years
our level of distraction has doubled every single year,
year-over-year meaning that each year over last four years it's gotten twice as
hard to focus
in the workplace. Next year it's expected to double or triple
again, meaning that if this year you had trouble focusing and not being
distracted, guess what?
It's only going to get two or three times more challenging
next year. So what does that mean? How do we how do we fight distraction?
We have to realize that we can't manage distraction.
Too many people try and manage their distraction. They go "well if TV is
distracting me, instead of
shutting off the cable what i'll do is i'll just not watch TV
during the week and on the weekends I'll watch TV." But the problem is that's
trying to manage the distraction rather than
attacked the distraction. And the truly successful people, the truly motivated
people
attack distraction. They realize that there's no room for error, no room for
screwing up, that
this is something that's going to get in my way, I need to attack
this particular distraction. So rather than trying to not watch TV, instead what they're going to do
they are going to say "I'm going to shut off my cable
and here's what I'm gonna replace that time with:
instead of watching TV, I'm going to focus on reading or
educating myself or learning a new skill or new habit that I need to
develop
to get to that next level in my business or my life or
you know in my in my personal life. Whatever it is, they understand that they've
not just got to
manage it but attack it. So let me ask you: what are the things that work?
What are the things that are happening when you're at work that are getting in the
way of you doing
the prospecting that you need to do or making the calls that you need to do?
And again sometimes these can be masquerading as good things.."well I had
to respond to the emails from my clients
and I had to field that call because my client called me and it could
have been an emergency so I had to take the call",
rather than realizing that..."wait a minute that's a distraction from what I need to be
doing right now to generate
new business and moving forward towards that large ambition that I have
for my business and for my life. And then once you've got the focus
now you can focus on the effort. See the sustaining or the
momentum is going to come when we make
effort towards the ambition that we have. Most people don't make the effort. They
set the goal, they set the dream, they get excited about it
but when we don't make effort because we're not focused on what we need to be
doing or not
moving ourselves forward towards that outcome or towards that goal,
you start to lose the motivation. Maybe you've been there, maybe you've said it
or maybe you know somebody that's said it...
"I lost my motivation". What they really mean is that "I stopped working
towards the ambition i had from my life. I stopped moving forward."
And when we have a goal of let's say an income target for our business and we say
"next year I wanna make a quarter of a million dollars." Well
at the beginning of the year that quarter-million seems very reasonable
because we set that goal. We're like "man I can do it!"
But if we waste our time in January and then waste our time in February and then
all the sudden in March we start feeling guilty because we haven't
started to close that gap between where we are and our goal of two hundred fifty thousand
dollars.
Well now that goal seems even more challenging and even more complicated than it
was at the beginning of the year because now we have less time to ultimately
achieve it and that goal now becomes a
demotivating factor for us. So what we need to realize is that that
effort day in and day out, showing up even if it's just a little bit some days. Look
not every day can you make a Herculean effort
but sometimes you just gotta get on the journey and say you know even if I only
move my business forward
or move this part of my life forward just a small bit, that little bit of effort is
gonna close the gap, and that momentum that i'm gonna start to build
as I see the results and I see the success that I'm starting to have as I
move along this path in this journey,
it's gonna only motivate us more, get us excited more, and allows us to sustain the
motivation. So that's what we need to do. So
in last video we talked about igniting it now we understand that we sustain it
through our attention or focus on those activities that are gonna move us
forward, we attacked the distraction,
and we put the effort in day in and day out
every little day, or everyday putting just a little bit of effort that's
gonna push you towards the outcome that you're shooting for and that's only gonna
build up momentum, build that excitement, build that motivation.
now the next video on recovery is howdy then accelerated so you've got that
momentum going
what are the two factors that allow you to really kick that motivation in here
and there's two things that most people never take time to learn how to control
and if you don't control these two things you'll never achieve the
a camp issues goals the set for your business and for your life and i wanna
show you
how you can control these two factors and really
white your business in Europe in your life on fire so that's where we're
headed next
you enjoy this video she leave a comment below let me know what about it is
something that I had that kinda resonated with you
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like this on youtube just got to get the word out to because you never know
who needs to hear this message right now I look forward to serving in the next
video in the meantime have a wonderful week guy
take care
said