There is a very good reason why I still film my YouTube videos in my house and why I've
been doing that basically from day one.
And it's part of the reason that I wanted to make this video for you today because one
of the most common questions that I get asked is, how do I make more sales?
How do we get more subscribers?
How do I grow my business faster?
And this, what I'm talking about right now, has a lot to do with that.
So I just recently read a book, it's called the Bezos Letters, and it is basically 14
growth principles as to how Jeff Bezos grew Amazon as fast as he did.
Dude makes approximately, this has been reported, I don't know if it's 100% true, but he's one
of the richest men on the planet, if not the richest man on the planet, and he makes $8
million an hour.
And he's still to this day leverages something called a day one mentality.
And when I read this book and I read that principle, I was like, "Oh my gosh, it's so
simple, but so effective."
So what does it mean?
Basically, what it means is that if you really want to be successful at anything you do and
you really want to grow a successful business, a successful YouTube channel, if you really
want to go after anything, or even a great relationship, having a day one mentality is
a key part of it.
So this is something that I've cultivated for a long time I guess without even knowing
what it was called, and since reading this book and since reading that part of it, I
was like, "Oh my God, mind blown.
That's exactly what I need to be harvesting at all times."
So I would say one of the biggest reasons that companies stall, fail, or don't ever
get off the ground is because you try and get fancy too quick.
And so part of my whole culture and company and everything in the last year has been to
keep things very simple, lean and effective.
So we have what we call a tiny but mighty culture.
And one of the things that Jeff Bezos does, which I think is hilarious, is when he first
started Amazon he was actually using doors as desks because it was cheaper and more efficient
to use doors as desks for his first employees than it was to go out and buy desks.
So that's just a little example and they still actually have some of those door desks in
Amazon today as a reminder to always keep it simple, lean, and efficient.
So just little things like filming in my house and not getting super fancy with the equipment
that we use or getting super crazy with the editing that we're doing is part of our very
lean day one mentality.
Now, am I comparing myself to Jeff Bezos?
No, but I do think every single entrepreneur or somebody who wants to be an entrepreneur
needs to learn this lesson.
And if you really want to build an amazing business, become a millionaire, become a billionaire,
like Jeff Bezos and have all of the things you want in your life, that day one mentality
should be cultivated in everything you do.
I actually read the book and I was like, "This could be applied in my relationships as well,"
because when you first start dating somebody, you'll go above and beyond and you want to
be your best self at all times and you want to show up as your best for that person.
Then you get a few years into the relationship and you start to kind of let things go and
it'll get a little comfortable and that's when relationships go south.
One of the biggest complaints that people have about their relationships is that, "Oh,
he's too comfortable," or, "She's too comfortable and it's boring."
Well, if you always think in that day one mentality of, "What would I do if this was
the very first date that we were going on?"
Or, "What would I do if we just met to impress this person?
And how would I want to show up?"
You'd want to show up as your best self.
So if you can cultivate that in your day to day and in your relationships as well, I started
doing it and it honestly is a game changer.
So you want to think scrappy, lean, efficient, and cultivate a day one mentality in everything
that you do, but particularly if you really want to blow up and build a business in 2020
and have an amazing year.
This one principle could change your life and I always say to people, "You've got to
go after it like your life depends on it because it does."
So if you say to me, "I really want to get to 100,000 subscribers on YouTube," or, "I
really want to build this multimillion dollar business," and you're not doing the work to
do it or figuring out how to do the work to do it or getting super scrappy about it, it's
not going to happen and you really don't want it that badly.
If you want it that badly, that day one mentality will kick in and you will do anything and
everything you can with limited resources that you have to make it happen.
You've got a phone, use your phone to film.
That's what I started with.
You have a window, that's your lighting.
You don't need a fancy camera.
You don't need all the bells and whistles.
You want to keep it lean and simple and remove complication because that is the key to long
lasting legacy success.
So I really wanted to share this with you because honestly it has been a game changer
for me in my life since I read this book, since I started implementing that principle,
and even more so, harvesting it in my life because I think I've always thought that way,
but now I have a name for it.
And your life does depend on it.
You want to be at the 1%, you want to make a lot of money, well, the people who are doing
that are working their faces off to get there and actually doing the work and not talking
about what they want and not talking about trying.
I actually heard a really good quote recently from a guest on my podcast who said trying
is lying.
So they're not just trying, they're actually doing the work, and they're getting creative
and they're figuring it out.
And even if you don't have the things that you think you need to start a business or
start a YouTube channel, I can guarantee you sitting around you right now, you probably
do.
So just start and get scrappy about it and have that day one mentality.
So it's kind of a rant.
I hope I was helpful.
Let me know.
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