I wasn't actually using any of the features other
than stealth search. I know I'm going to miss the
stealth search because I think that's why I kept
it for so long, quite honestly. Hell and, welcome
back to my channel, where I help you slay your
career and cultivate the successful life you
deserve. For the best career success advice on the
World Wide Web, tap that subscription button and
the notification bell, I release two new videos
each week. Except for this week. This is actually
the last video in my extra bonus Ace Your LinkedIn
Presence series that I have been uploading over
the month of October. And for this video, I wanted
to answer a question that I have been getting very
frequently in my inbox. And that is: is LinkedIn
premium worth it? Well, we are going to talk that
out today, my friends, because making a LinkedIn
premium account decision, it can be a whole thing.
So whether you are on LinkedIn to grow your
business, if you're on LinkedIn as part of finding
a job, or if you're on LinkedIn to hire people, I
am going to help you answer that question of is
the LinkedIn premium account worth it for you
specifically, if that sounds good to you tap that
like button. And then let's just jump straight
into it today. So the first thing that you need to
figure out to determine if a LinkedIn premium
account is going to be worth it for you is
figuring out what your actual goal on LinkedIn is.
Most people log into LinkedIn, when they are
trying to do one of three things. They're trying
to sell something. They're trying to hire someone
Or they're trying to find a job, As LinkedIn h
s grown as a platform, it does so many differe
t things like LinkedIn learning is a phenomenal to
l in order to expand and you know, bedtime, doi
g professional development and stuff like that. A
d I sincerely believe that if you're using Linked
n properly, it really is a party of like mind
d professionals. And it's a great place for you
o expand your network, whether or not you have th
t premium account, cardinal rule of career succes
, always be networking. And this is a great place
o do that. The reason why you need to figure o
t first what your actual goal on LinkedIn right n
w is that if your goal is to just kind of like ha
g out, login, comment and post and stuff like tha
, and you're not going to be leveraging any of t
e LinkedIn premium features, then it's probably n
t going to be worth it for you. However, if t
e LinkedIn premium features are something that y
u know you're going to get mileage out of, then
t might be a good investment for you. So let
s consider next, what are the premium features th
t LinkedIn does offer on their different premi
m accounts, just a sidebar. LinkedIn actually h
s four different types of premium accounts they ha
e for job seekers, business sales, as well
s recruiting. Now this used to be very clean a
d easy to see and have comparisons straight on the
r website. But they changed that. And it is a litt
e bit more complicated. Now, I will still lea
e links for you to see a comparison chart that
I found online. And just to get to the actual sit
s on LinkedIn really easily down below. Now in eve
y LinkedIn premium account, there are a few thin
s that you're going to get first of all, Linked
n and males in males are great. If you want
o message people that you have absolutely
o connection with on LinkedIn, this is going to
e like people that aren't direct connection
. They're not in any shirt groups. And so you're n
t sending in connection in an effort to kind
f bypass that, which is probably a video for anoth
r day. But if you want to get into someone's inbo
, and they aren't a connection, this is a very ea
y way to do it. They can be very expensive wh
n you're adding on but every single LinkedIn premi
m account type does actually come with at least
a few different emails that you can send. And
s long as you are subscribed, they actually
o accrue. So if you don't use them, they wi
l actually roll over who's viewed your profile
s another benefit of a LinkedIn premium account. N
w everyone can turn this on, as long as you a
e visible as a profile visitor. However, if you're
a premium account holder, then you can actually
e private when you're visiting other people
s accounts. But you can still see who is actual
y viewing your profile. And you actually get insig
t further back. I believe that's still tru
. Hopefully it still is, I'm going to edit that o
t if it's not, but you are going to get th
t insight. And you have the ability to essential
y cruise incognito. This personally is something
I really enjoy about having a LinkedIn premi
m account because I do like to poke around and cre
p people LinkedIn without them necessarily knowi
g about it. So you know, I guess I'm a stalke
, sometimes another tool that is available wi
h LinkedIn premium accounts, his LinkedIn learni
g now several years ago, LinkedIn bought lynda.co
, which was a fantastic resource to go and spe
d time for professional development. And there we
e so many different resources to really me
t different needs in terms of your career grow
h path. And now that is LinkedIn learning and it
s available with these premium accounts. I
o believe that leeton learning has some content th
t is available for free for everyone, but you
o need to pay in order to access the full libra
y now whether or not LinkedIn Learning is somethi
g that is going to actually be a benefit to you
s quite honestly, up to you. Now beyond tha
, depending on if you have a job seeker account
r recruiter account, sales account or busine
s account, you are going to get different featur
s to add on. And that actually brings me into th
s third point. So based on the features that y
u would get with your LinkedIn premium account,
s this actually going to be something that
s transformational, and is really going
o accelerate your ability to achieve your goal
f why you are actually on LinkedIn. For instance,
f you are using LinkedIn for recruiting,
I personally think that it is a non negotiable, y
u need to have a LinkedIn recruiter accoun
. Similarly, if you are a LinkedIn because you are
a salesperson, and especially if your company
s going to pay for it, I have personally found
n enormous amount of value out of having a Linked
n premium sales account to get access to Sal
s Navigator. No, I personally haven't used t
e LinkedIn business account. But I do think th
t getting company insights can be something th
t would be very helpful for some people, especial
y for entrepreneurs, and even some solopreneurs. A
d that brings me now to why many of you are probab
y here knowing the people who are watching
y channel. And the questions that I do get when
t comes to LinkedIn premium for jobseekers is t
e premium account worth it? Well, I think t
e biggest advantage, in addition to the key featur
s for a job seeker is that you do get some compa
y insight. And I don't think that these are mu
t haves in your job search. However, if you do ha
e the resources, and you are going to be leveragi
g the other features that the LinkedIn premi
m account is going to give you, I think that this
s nice oh, and you also get a little fancy go
d badge to show that you have a premium account.
o it's a nice little prestige marker, we can
t forget that one. And this leads us now
o fundamentally answering the question, is having
a LinkedIn premium account worth it? And the answ
r is maybe you really do need to figure this one o
t on your own. Unless you're a recruiter, in whi
h case I say it is absolutely worth it. I do thi
k this is something that you do need to figure o
t on your own. And hopefully the answers that y
u found along the way are going to help you figu
e that out. Now one of the things that LinkedIn do
s that is very helpful in helping you determine
f this is the right thing for you is that on all
f their premium accounts, they do offer a 30 d
y free trial, you only get one. So if you've done
a free trial before on any of their premi
m accounts, you probably can't get it again, I
m speaking from experience here, do make sure th
t when you activate it that you do have time
o invest in order to properly test it ou
, especially when you're a job seeker. And I kn
w for job seekers that investment into LinkedIn j
b seeker is a question mark, because it probably
s an expense when resources are more limited. But
f you do have access to that trial, it is going
o let you log in, try it out, see if it is bringi
g value into your job search into your business. A
d then you could actually make a call at the end
f those 30 days, if you don't have a 30 day fr
e trial. And you do have the resources there
s month to month subscription. So you can alwa
s activate the premium account, see if you'
e getting the ROI out of it, and then make
a decision from there. Now personally, I've had
a LinkedIn premium account for I think, a couple
f years now. And when this video goes live,
I actually will anymore I didn't make the decisi
n to cancel it. My current goal on LinkedIn
s really just getting to know the people that a
e showing up on my newsfeed and in the comme
t sections in my post. So I wasn't actually usi
g any of the features other than this off search.
I know I'm going to miss the stealth search becau
e I think that's why I kept the home for so lon
, quite honestly, no matter what having a Linked
n premium account really is a nice to have. A
d really all that you need fundamentally is a fr
e account. And what I would say is probably the mo
t important thing about having your accoun
, especially when you're using LinkedIn for j
b search is to make sure that you have ful
y optimized your LinkedIn profile so that you a
e showing up in search results and when someo
e visits your profile, they're like wow, I need
o know that person. And I actually tell you exact
y how to do that in this video. So I would love f
r you to go and check that out right now if th
s video did help you figure out if LinkedIn premi
m was for you do make sure to give it a like
t really helps my channel it tells YouTube that mo
e people need to watch this consider subscribin
. And as always, thank you so much for watching.
I will see you in the next video. Bye for no