- [Neil] Have you ever heard the saying
that, "The money's in the list?"
Well, how do you go and build that email list
and generate money from it?
Hey everyone, I'm Neil Patel and today, I'm going to break down
how I collected 714,000 emails
through a simple quiz.
(upbeat music)
But before we get started,
make sure you subscribe to this channel
and if you're on YouTube, click the alert notification.
As you can see here,
this is my ConvertKit account.
I'm not going to scroll down and show my confirmed subscribers
because I don't want to breach anyone's privacy and for data
and show their personal information.
Nonetheless, as you can see here,
I have 714,000 emails
that I collected
and I've done it through one simple channel,
which is a quiz.
On any given day, I can collect around 3,000 emails,
some days are better than others but it's not bad.
On the weekends, I can click less like 1,800 to 1,900.
Some weekends getting close to 2,000 emails.
But generally speaking,
I'm collecting a decent amount of emails
through one simple thing which is a quiz.
So how can you go and do the same thing?
Well, first off,
there's a tool that you can check out, LeadQuizzes.
I'm going to end up pulling it up so you can check it out.
I've used this for a long time.
It's not my company.
I love it to death.
It's a simple way to generate a quiz.
Funny enough, they actually have me on here on the homepage.
I did not know that.
I've generated a lot of emails through a quiz.
What's funny is I actually looked really old in this image.
Nonetheless, let me break down how I generate leads
through a quiz and how you can copy
the same strategy that I'm doing.
So let's go over to the neilpatel.com website
and I'm going to do this in a new incognito window.
So neilpatel.com.
As you can see here, this is my site.
Let's say I scroll down, want to read a blog post,
or an article on how to start a blog.
I'm clicking, I'm a reader.
I'm like, yeah, I don't care to sign in.
That's quick.
I don't care to click on the call to action.
You know what?
I want to leave the neilpatel.com website
and let me go somewhere else.
You see here, exit pop-up shows up
and the exit pop-up is a quiz.
Want more SEO traffic? And you can end up doing
something like this for lead quizzes.
You can do a quiz on fitness,
you can do a quiz on losing weight
or muscle memory
or accounting
or finance
or modeling or furniture,
whatever it may be.
And LeadQuizzes can help you come up with ideas,
but typically, anything where someone can get results
at the end,
which is what people take a quiz for,
anything that gives them a personal assessment,
like what type of home decor do you like
if you're selling furniture
or if you're selling art,
what kind of art is right for you?
Or if you're trying to lose weight,
get a customized meal plan
and you can do a quiz.
So I've learned a few things from the quiz.
First off, you don't want too many questions.
Try to keep it under 10,
ideally under seven, if you can.
But under 10 is great and not too many responses.
So I'm going to walk you through my quiz.
If someone doesn't want to take it,
they can click the X button.
and this is answer nine quick questions
and I'll give you a personalized seven-week action plan.
So some will put in the URL.
If they try to put in their URL like neilpatel.com,
it's pretty sophisticated.
It'll tell them, hey, please enter in your own website.
So let's say I enter ibm.com.
And it'll ask you then a question,
what is your SEO level experience?
And what I do is
you'll notice that I give a reason
on why I'm asking this question.
This helps us determine
how much you should take on in your action plan.
And I try to make the answers really simple
and not have too many choices.
You see here I don't have 10 choices.
If you have too many choices,
what you'll find is people actually drop off.
So all right, let me select I'm a beginner.
And you'll also notice in my quiz,
I have a back button here.
Actually, I'm not a beginner.
I think I'm more of an intermediate,
so people can go back and adjust the response
that they can get are accurate
assessment at the end.
Next question, do you know how to code
or have access to developers
to make changes to your website?
Again, I give a reason.
We want to give you an action plan
that you can easily implement
with your current resources.
See, because if someone wants to do SEO
and they don't have development skills or resources,
then they would select no
and then I would give them different tips
and that's the key.
Whatever quiz you're doing,
you want to customize it to people
because then they'll be happier with the quiz.
They're more likely to put in their information
and you can collect the email.
How many blog posts do you produce on a monthly basis?
In SEO, bloggings and porn,
I give another reason.
We want to give you a plan
that works within your current marketing efforts.
Well, I produced neilpatel.com, five.
Do you run paid ads?
We want your plan to work
with your paid ad strategy.
I don't, so there's nothing there.
How much revenue do you generate a month?
I do an easy slider
or people can just click...
If I go back,
I'll actually show you how people can click.
So they can do one other slider click.
How many employees in marketing are available
to help out with this project?
sadly, it's just me.
And that's important because if they have six plus,
I can give them different results at the end
and something that works within their resources.
How many hours do you spend SEO per week?
I don't spend many.
and if you notice here, I did something with my question.
It's kind of leading.
I don't have the word zero there,
or the response of zero
because if someone spends zero
and they don't want to spend any time,
well then, no matter what plan I give them,
it's going to work for them.
If you have a fitness plan and someone spends zero
and they're not willing to spend any time,
it's not going to work for them.
So I want them to commit to certain hour frame
one to three, four to seven, eight plus.
I don't want them to commit to zero
because zero means they're not going to get any results.
Even though I don't make any money,
if they take this quiz,
I want people to get results.
So let's say four to seven.
And then what is your marketing budget?
This one has quite a bit of response fields.
I need ideally pair it down,
but it was really hard for me
to come up with ideal response
based on if they just put like zero to 750
or 100,000 and not having too many options in between.
So let's say they can either click or again,
you can slide.
And then it says, please wait, you completed the quiz.
We'll give you assessment and we'll email it to you.
So you put in your name, email, phone number
and then I have a little tick box
that says, I agree to receive my quiz results
in a series of email
that'll teach me how to get more traffic.
I will also have read an agreed to privacy policy
and terms of service.
I recommend you all visit the course checkout
with your legal counsel,
with what you should put right there.
It can work differently for every single country,
but we have a disclaimer
and we don't let people put in their information
without selecting it.
And if they, of course, don't select this,
then we don't want to send out emails
without their permission.
And we also use bot filters
to make sure people just aren't spamming others
or putting in junk information in there,
but that is how I built up my email list
and it's worked out really well.
As you notice in the last step here,
I don't have a back button
because when you do that,
what we find is a lot of people will go back.
They don't put it in,
but if they get to the very end,
you'll get a lot of emails,
high completion rate.
Over 80% of the people that get to this page
put in their information,
which is high converting for us.
we're testing removing some questions.
We found that the less questions you ask,
ideally under seven, like six, seven,
you end up generating more emails and quizzes and responses
compared to if you asked 10 questions.
And we also found that if you asked two little questions,
like three, it's not enough
and your completion rate may be high on the quiz,
but the amount of people that put in their name and email,
we found that actually drastically reduces and goes down.
So we found somewhere as the sweet spot
is around six, seven, somewhere around there,
but you should test it out
because every audience is different.
But this is the easiest and simplest way
to generate more emails.
I've tested everything from sliders
to just simple exit pop-up saying,
hey, put in your email for a free e-book.
Nothing's worked as well as a quiz.
If you have any questions or anything like that,
feel free and leave a comment below.
If you enjoyed the video, like it, share it.
If you need help with your marketing,
check out my ad agency, Neil Patel Digital.
Thank you very much.