We're gonna be trying vegan makeup.
I know when people say they're going vegan that means
like no fish, no eggs, just no anything with a face.
I'm starting to look for products that are more natural.
That are better for my skin.
I'm assuming that's the exact same way with makeup.
Hi, I'm Merrady, and I'm the head of content and education
for a company called The Detox Market.
We specialize in being your green beauty expert both online
and with stores in Los Angeles and Toronto.
Vegan means no animal products.
Beauty world that typically is going to mean beeswax,
carmine, lanolin, gelatine, collagen.
Okay so here's what I use pretty much every day.
I love to know --
What's going onto your face?
Yeah.
Definitely what I'm seeing in your bag is that you need
to be camera ready most of the time.
This are all pretty silicone heavy so -- (both women talk)
I need to be blurred, guys.
This is not a filter.
One thing to preface while we look into your makeup bag is
women put on average 12 products a day on their bodies.
From the green beauty world,
there's two different bunny's certifications,
the bunny with the ears this way is the PETA certification
and then there's the leaping bunny
which is actually a lot stricter.
Those are telling you that those products are cruelty free.
Okay.
Has nothing to do with whether they're vegan.
Is there like a symbol for vegan on makeup products or no?
There is not yet.
There isn't.
No, so we are in charge of doing our own research.
If you were gonna give me a recommendation on something
that was like a natural foundation, what shouldn't be in --
In a natural foundation.
My biggest ones are parabens for they can mimic estrogen,
not so great for a body,
silcones not because they will make you sick,
but because they are terrible for our skin.
I'm excited to get you some swaps and see how you like
coming to the natural side.
You look stunning so just give me whatever she has.
We just got to The Detox Market in West Hollywood.
So cute, right?
So cute out here, and I'm so excited to go inside.
I'm going to use the Sappho Liquid Foundation.
This is their higher coverage foundation, and it's vegan.
It's all made from Asian teas
so it's actually cooked and ready.
It gives it like a pudding consistency with that one.
I'm gonna do this mix all over just
to give you a nice light tint, and then we can go over
with a concealer and add coverage just exactly
where you want it.
So we just got back from The Detox Market
where we got fully faced of vegan makeup
and to my utter surprise, vegan makeup is super,
super accessible.
And I'm learning all these amazing, new things
about all these different brands that give you responsible
options for your choices of makeup.
I have on my vegan makeup today.
Only thing I'm concerned about is that the foundation
might be a little bit too light.
So what do you think of my makeup today?
It is day 3 of vegan makeup.
We finally got in our contouring and our highlight
which came in yesterday so we're starting the day
off fresh with a new routine.
How was it for you?
It took awhile to get everything kinda in the right place.
Little parts of the animal are in makeup.
- [Cissy] It could be anything from beetle like remnants
to make like the color red.
Like poop?
Like beetle poop on your lips?
No like parts of a beetle to get pigmentation and color.
It's day four, and I want to say it's
like 4 o'clock right now.
And I'm just continuously struggling
with the coverage of vegan makeup.
So shiny in places that literally, typically won't be shiny
at this point of the day.
I miss my old product a lot.
I think it looks really today.
Will see what people think about it?
All right to be 100, I can't tell where you end
and where you begin and where the makeup is.
The one thing I will say about this week is vegan makeup
has a ways to go when it comes to creating foundation
and concealer colors for women of color.
(light pop music)