i'm sure you've wondered how to choose the right colors for your graphic designs and i'm sure it's
something you might have struggled with in the past but if you do want to know how to choose the
exact correct or right colors for your designs then watch today's video because we're going to
address that exact problem learn more about the awesome workflow tool miller note later
in today's video and also how to sign up for free with a no time limit period attached i've created
and refined the easiest and best method for color scheme selection and it's probably not what you
guys think so it's best to dedicate a separate document just for this process where you can
write everything down as you go and for this first section you're going to want to write down words
linked back to how you want to make the viewer of your designs feel and don't worry if you're kind
of lost it is going to make sense later in today's video let's take a look at an existing example so
you get the idea so this landing page wants to make the viewer feel like they are in good hands
notice how it says we help you get more leads emphasis on that word help
blue colors are strongly linked to a sense of security and it's why most financial based brands
use blue in their branding but a light and a soft blue like this one here is also quite calming
so the words you might write down relating to how you want the viewer to feel are safe secure
and calm notice however that we also have hints of orange on our design orange is a color linked
to action and movements and so this will help to usher the viewer to take action and click the link
so the other feeling you want the viewer to feel is a need to take action simply because the whole
point of this design is for the viewer to click that button we want the colors to make the viewer
feel a certain way when looking at the design sometimes there'll be someone who pops up in
my comment section or here on youtube and they will say something like oh color psychology is
rubbish and it's completely useless this is a clearly ignorant standpoint because psychology
especially in terms of color is used by pretty much every major brand out there not to mention
that color psychology is something ingrained into the human brain and also into cultures around the
world so to say that color psychology is rubbish or useless is very very ignorant and it's just
redundant to be honest let's look at another quick example for this section this design wants people
again to feel energetic and to take action it says accelerate to your blog's growth that sentence not
only suggests the viewer to actually do something right now the word accelerate is in there which in
itself is very energetic and again a strong bright color of yellow is used in this design and this
time it's the main color unlike the touches of orange we saw earlier yellow is linked to energy
and positive change much like orange and this is no coincidence it's color theory and psychology
the next step is to look at your design's personality and again we want to write down
those words that best describe the personality of your design let's look at this design again
and there is a lot of white open space suggesting a more minimal and a more clean design
the fonts used and the style of use is quite friendly especially considering we have a little
message in handwritten text next to our model for this design i would write down a clean minimal and
friendly and add these below the first section of words that we've made we want to build an overall
idea or concept of our design with these keywords from here it's a case of just taking your words
and thinking about color psychology so pop online and take a look at what each color signifies
from a psychological point of view and then match up your keywords to one two or three colors
so this is where the fun begins and when we start to experiment with our color schemes i'm
sure you've probably heard of adobe color which is a great free tool for creating color schemes
but there is another website you might find useful and i think i want to share that with you guys
and it's a sessions college color calculator let's just say for example that your research
has pointed you in the direction of a friendly and a natural organic design so you want to go
for a muted kind of tame a green this is your starting color this is your base color you can
then cycle through different color harmony schemes such as complementary monochromatic and so on
always start with that base color from your research and then explore what else can work
and then what might fit into your design for example here the green could be the majority
of my design i.e that main color and then maybe this pink or this orange it could be the call to
action focal points and other design elements so this is how we do it we first want to think about
the viewer and how we want them to feel with our design and then we think about the design's
personality before methodically going about the color scheme itself sometimes when you're lucky
the brand or the client will give you a color scheme and then that means most of the work
is already done for you but i hope you see how design can be a methodical step-by-step process
and yes it's creative but it also requires some you know methodical thought as well so today's
video is sponsored by melanate now i've been a firm advocate of melanocyte for three years and if
you've been subscribed to my channel for a while you will know that miller note is a bit different
to traditional software now it's more like working on the wall so to speak in a creative studio
it allows you to map out your projects collect all of your ideas and inspiration in one convenient
place and it also allows you to collaborate with your colleagues or your clients in real time
so i've been using millinote for the past three years to keep my creative
projects organized and this awesome tool is available for free with no time limit
so if you haven't done already sign up for free using the link in the description box below
and start to streamline your graphic design workflow today
if you do dig this content and you are learning something on my channel do leave a comment down
below and also drop a like on the video as well i've got heaps more content for you to study and
to learn and you can click on the videos on screen now but until next time design your future today
peace
you