what's up guys it's Tom welcome back to the lab welcome back to another video
welcome back to my life today I want to share with you guys a tool that I use
that makes my life infinitely easier when I am promoting my music on Spotify
a couple of weeks ago I posted a video about some success I had in a recent
campaign that I ran to promote my Spotify profile and specifically my song
when we were young like when we post a link to that in the description if you
want to go check out that video and the song or you can watch that video right
here in that video I created a link click campaign in Facebook ads and
doubled my Spotify following in two weeks in short now what do I do with
that audience know that I've got them well for a long time I didn't know how
to retarget those people with a link click campaign because I needed to use a
conversion campaign to be able to gather that data and then remarket my next song
to that audience but there's a different way to do it which is what I used in
that campaign basically what I used is a tool that allows me to track link clicks
from a Facebook ad campaign and then remark it to those people to that
audience across any platform that I want to it embeds a pixel in this case
Facebook but I can use pixels from Google from Twitter any ad platform I
can embed multiple pixels into that link it will track those users so then I can
take my Spotify audience and then I can retarget to that audience on multiple
platforms to let them know about my most recent release or an upcoming release in
this case I dropped a new song on Friday July 10th must be dreaming and I wanted
to retarget to the listeners of when we were young to let them know that a new
song has come out well this allows me to do that and the tool that I use after a
lot of research the one that I landed on that is my favorite and that I've been
using for a while now is a tool called pixel me
so what I want to do is show you how pixel me works and how you can set it up
- now before we dive in I want to remind you guys to please as always subscribe
to the channel like this video hit the bell icon all that stuff I want to keep
bringing you guys helpful information in your musical journey and I hope that you
will follow along and be here with me moving on alright so first things first
we're here in facebook ads now this is an ad that I just started running for my
new song must be dreaming and I'll show you what the ad looks and sounds like
real quick
real simple all I did was fill myself performing to the song two or three
times against a white wall in my house and I had blew up lighting against it
and just put together a 15 second clip of the course into the drop really
simple so that's my add as you can see I just started running it based on the
link clicks and here is the link that I'm using for that add social Tom Dupree
the third comm slash Spotify so let's preview that URL and I'll show you what
it does it goes right to my Spotify profile which is awesome
not only is that awesome that I can forward to that it also allows me to
track that link click and then retarget - in this case me and I did that using
pixel me so let's hop over to pixel me I'll show you what that looks like a
little bit and then I'll walk you through the setup process so here we are
in pixel these link manager and as you can see I have my social link right here
and then I've got the destination URL Spotify and in the last 30 days since I
started running my link campaign it's gotten exactly 3,200 clicks so that is
an audience of 3,200 people that I can retarget to to let them know about my
next release and I can do that on multiple platforms because as you can
see under pixels here I've got multiple pixels embedded into this link so if I
go to retargeting pixels I've got Google Ads Google tag manager Google Analytics
and Facebook I haven't added Twitter yet but I intend to once I start figuring
that out now I've got this social doc Tom Dupree the third link in my ads but
I've also got another one that is music Tom Dupree the third and the reason I
made that is so that I could put it in video descriptions in that recent video
that I mentioned pardon the face I have it above the fold
in the description of that video follow me on Spotify music Tom Dupree the third
comm slash Spotify and I like this for a few different reasons one it's shorter
that big long Spotify preview or Spotify profile URL takes up a lot of space and
quite frankly it just doesn't look my eyes this is on brand and it looks a
lot cleaner and professional it's got my URL in it and on top of all
that I can track it and the reason I use music Tom Dupree and social Tom Dupree
is I use them for different things in different places so the social one I
only use in paid ads so I can see what kind of return I'm getting on my ad
spend but then the music one I only use in organic placements I use it in video
descriptions like here I use it in profiles and posts so I can see what
sort of organic traffic I'm getting from this link in particular how do you set
all this up that's the big question I'm sure you have right now right it's
really not as complicated as you would think I'll show you first you need to go
to wherever it is you have your domain set up assuming you have your own domain
if you don't go do that it's a cname record forward basically what you do is
right here I have social is the at and I change this to see name and then I put
the destination URL is see name dot PX l M e dot me let's just create we'll just
do test just to show you how how to set it up so we'll copy that we'll put that
in here and then we'll add it and that will take about an hour for it to
communicate and say this is where this goes and that will be test dot time to
pre the third comm and that will forward to pixel me let's hop over to pixel me
and I'll show you how to set it up and there it so here in pixel me just go if
you're in the link manager let's say you go to settings you go to custom domains
and then you can add your custom domains here now I've already got three I'm not
going to add the test one because it takes about an hour and I'm not gonna
sit here and wait for an hour on this video but you would simply put test time
debris come in here and add your custom domain
and as you can see I've got links music and social all four different things you
add your custom domain and then you would go back to your link manager
create your custom domains redirect tour toward your Spotify profile in this case
and then you copy this link and you would put it back into your ad right
here pixel meet will do all the rest for you from there
what do you do with this information well as I said you can retarget and
remarket new music to your existing audience because what you want to do is
you want to find people who are interested in your music at first top of
the funnel get them to Spotify get them listening get them following and then
when you know that they have clicked through these links to get there you can
then tell them about new music first because your chances of them listening
to new music are much higher than a cold audience who has never heard of you
before and your cost per click is going to be a lot lower because these people
have already expressed interest in you are more likely to click so let's go
over to the audience manager in Facebook ad manager and I'll show you exactly
what this looks like so here in the audience manager have already made
audiences from these links so the spotify link at 90 is people who have
clicked through the ad to spotify within the last 90 days additionally I have one
Spotify link ad + organic so it's both links the social Tom Dupree and the
music Tom Dupree all in one group these are all the people who have clicked a
link in the last 90 days to listen to my music on Spotify so I
can take that audience and then I have remarketed to them with the new ad for
must be dreaming so that they know that that song is now out one of the coolest
things about this in my opinion because I'm a data nerd is that you can track
all of this information and learn even more about your audience so if we go
over to pixel meas dashboard there is so much information about your audience
where they're coming from which links they clicked where they came
from well where they come from country where they come from website and then
you can see what operating system they're using what browser they're using
so you can really take this information and you can compare it to the
information in Facebook and the ad manager and see where your audience is
what they're using and how they are finding you and interacting with you and
really use this information to your advantage
now there are a couple of things about this that I didn't know at first but I
want to tell you so you can avoid the pitfalls that I fell into number one you
have to be careful about BOTS on Facebook Ads that's why link click
campaigns versus conversion campaigns is a hot topic conversion campaigns help
you to eliminate BOTS clicking your links and then registering and you
getting charged for it but what you can do is you can create a link campaign and
optimize for landing page views and then put these links in buttons on a landing
page like this one on this landing page my links social toneri the third slash
Spotify and slash Apple music are in these buttons and I can use this landing
page link for my ads so I can optimize for landing page views have someone
click-through to this landing page and then click these links from there and
then I can only retarget people who click these links which means they had
to have gotten it from the landing page so that's one way to basically defend
against getting botted on facebook ads which is really helpful another way to
do that is to use a conversion campaign coming to this landing page and then
clicking the link from there using the view content feature which I can get
into in another video there are ways to ensure that you're getting the most
honest traffic possible for these link clicks so that whoever your retargeting
is an actual person who has expressed actual interest in your music and you
can get the most bang for your buck so this has been a hugely helpful tool for
me I am fascinated by being able to remarket and retarget people on multiple
platforms and I think it is going to continue to be super super fruitful and
useful I have already gotten a ton out of this little
it has helped me a lot and I hope that if you give it a try it will help you
too there is a link in the description of this video if you want to go check it
out pixel me has a seven day free trial so if you don't like it you can just
cancel it the plan that I use is just called the starter plan it's 29 bucks a
month if billed monthly it's 24 month if you Bill it yearly and for me it's worth
every penny so if you want to go check it out link in the description link to
the videos that I mentioned in this video in the description and link to my
songs as well so go check all that out use this if you like it and if you have
any questions let me know in the comments if you have any comments that's
where you do it too that's it for this one
thank you guys for watching and I will catch you on the next one peace
you