- All right, so in this video,
I'm gonna summarise some of the insights from this book,
The Millionaire Fastlane.
I thought that this was gonna be really bad
when a friend recommended it to me.
And then this friend said,
"No, trust me. Ignore the click-baity title,
The Millionaire Fastlane,
and read the book because it's genuinely really good.
And it is genuinely really good.
This is probably the single best book I have ever read
on how to build a business that makes money.
And so in this episode of Book Club,
which is the series where we distil and discuss highlights
from some of my favourite books,
we're gonna be breaking down five key lessons from the book.
And also, the five commandments of building a business
that MJ DeMarco talks about.
How to get rich quick.
Now, the first important lesson in the book
is that we want to avoid the slow lane.
And the point that our friend, MJ, makes in the book,
is that "get rich quick"
is often seen as, like, a scammy thing.
Oh, it's a get-rich-quick scheme.
But actually, it's not get-rich-quick that's a problem,
it is get-rich-easy.
Like it is very possible to get rich quick,
and that is why we're talking
about The Millionaire Fastlane.
It's very possible to get rich quick,
but it's not at all possible to get rich easy.
And so, if someone is trying to sell you
that it is easy to get rich,
that is a scam and you should avoid it.
And one of the interesting things that he talks about
in the book is the idea that
there are three paths through life.
There's path number one, which is the sidewalk.
This path to the slow lane,
and path number three, the fast lane.
The sidewalk is basically where people
who are living paycheck to paycheck live,
people who don't have a lot of money.
I'm not gonna talk about it too much.
It's a bit disparaging.
It's very American style.
Sort of very brash way of describing it that he does.
Like, you know, "If you're living on the sidewalk,
then you're living paycheck to paycheck."
And like, "Your life is screwed
because you believe that
the government is screwing you over,"
all that kind of stuff.
We're not gonna talk about that too much.
There are a few bits like that in the book
where you have to kind of read
or listen to it with a little pinch of salt.
But I think the second path through life,
the slow lane, is interesting.
Because if you follow the slow lane, you can still get rich.
And the slow lane is generally, if you're watching this,
probably your parents' generation stood by the slow lane.
The idea of the slow lane is that, you know,
you go to school.
You get good grades. You get a decent job.
You work your way up the ladder in your job,
whatever your job is.
You save some percentage of your paycheck.
You put that into investments,
maybe in the stock market, if you're particularly rogue.
But probably, you know,
you should invest in property and real estate
because property is a good investment.
And over time, eventually,
you will have enough of a nest egg
such that when you retire,
then you will be rich.
And you can enjoy your retirement
at the age of 65 when you have osteoarthritis
in both of your knees.
That is, basically, the idea of the slow lane.
And he talks about how there are three traps
that we can fall into,
which will end up keeping us on the slow lane.
The first trap is that life
in the slow lane looks like it's pretty safe.
You can think that, "Okay, once I get this job,
then my life is pretty safe
and I'm pretty sorted."
But if the pandemic has taught us anything,
and if, you know, the way the world is at the moment,
A: it's actually not that safe.
You actually could lose your job.
If you're, fine, if you're a doctor or something like that,
where you're unlikely to lose your job,
that's still pretty safe.
But even so, what he says is that there are a tonne
of other unexpected events that happen in life.
Like if there's a market crash like there was in 2008,
or if you have kids,
Or if you get divorced.
Or if you have a health problem
and you live in a stupid country, like America,
where that could potentially bankrupt you.
There are all of these fairly common, unexpected events
that can happen in life that make life
in the slow lane not actually as safe an option
as it might've been for our parents' generation.
The second trap that Slow Laners can fall into
is this idea that
if we build our intrinsic market value enough,
then we will get rich.
So, for example, these are the people who think,
"Okay, I've worked my job for two years.
Now I'm gonna go and get an MBA
and pay like however many tens of thousands of dollars
to get an MBA.
Because then once I have that degree,
then I will be worth more to my future employer."
But the problem with that style of thinking
is that it's not really the fast lane approach
to building wealth.
It is still, ultimately, trading your time for money.
And yes, fine.
If you get you that extra degree,
if you get that extra qualification,
your time will be worth more.
A little bit more,
maybe even significantly more,
but ultimately, you're still just
trading your time for money.
And that is a very slow-laney way
to approach building wealth.
And the third trap that Slow Laners can fall into
is just not even believing it's possible to get rich quick,
unless you're super lucky or super talented.
But, as MJ says, even if you can't get rich easy,
which is not a thing,
you can get rich relatively quick,
if quick is 10 years.
10 years is the definition of quick, which to be honest,
it's pretty quick.
But a lot of us,
when we think "get rich quick",
we're thinking a few weeks.
That is not a thing.
What he's arguing for
is a process that will take probably around 10 years
to get rich quick.
And that is actually quick, in his book.
And that brings us on to lesson number two,
which is to work the process.
Now in the book, he talks a lot about how wealth
is not an event.
Like, getting rich is not this sort of binary thing
where one day you're living paycheck to paycheck
and the next day suddenly you've got millions in the bank.
It is a longer drawn-out process
that takes usually many years to do.
But the problem is that the media often reports wealth
as being an event,
and those are the stories we latch on to.
One of the stories he talks about
is this guy, John Darius Bikoff,
who founded Glaceau Vitamin Water in 1996.
11 years later he sold the company
to Coca-Cola for $4.1 billion.
And in that 11 year long story,
the thing that people remember is the event.
But what they forget is the process of 11 years
that took so long to get to that point.
Therefore, wealth building is not an event,
it's a process.
And it's exactly the same thing
with building a creative business,
building a YouTube channel.
You know, it's easy to see creators
and their overnight successes, and all that jazz.
But you don't see the five years they spent making videos
that no one was watching to get to the point
where they could then have the "event"
of the overnight success.
All right, so lesson number three
is to build money trees.
Now we've all heard that phrase
that money doesn't grow on trees.
But what he says in the book
is "Money does actually grow on trees,
provided you build a tree that grows money."
So what does this mean?
He says in the book that,
"Money trees are business systems that survive on their own.
They require periodic support and nurturing,
but they survive on their own,
creating a surrogate for your time for money trade."
Basically what we're doing is we're building a business.
We're building this money tree where
the amount of wealth we can generate is not directly tied
to the amount of time that we're putting into it.
This brings us onto the next question,
which is how do we actually build a money tree?
And he talks about, there's like four or five different
types of money trees that we could potentially build.
The first one is that we could build a rental system.
And a rental system is basically anything
that involves renting out something that you already own.
So if you have a bunch of real estate properties,
and you rent them out, that is a rental system.
The problem is it's very hard to get to the point
where you have a bunch of properties to rent out,
'cause you're already probably rich at that point.
The other way of building a rental system is by licencing.
For example, if you're a musician
and you want to licence your audio
that other people can use.
In a way, they're paying you rent
for this thing that you own.
Secondly, what you could do
is you could build a distribution system.
Now this is basically a system
that connects people who want something
with the people who are supplying that thing.
So for example, Amazon is a distribution system.
It connects buyers with sellers
and Amazon is the middleman.
And therefore, if you build the middleman,
if you build a distribution system,
you can get really, really,
really, really rich.
Now interestingly, one really great distribution system
is a company like AppSumo,
who are completely coincidentally sponsoring this video.
AppSumo is run by my friend, Noah Kagan.
It's ridiculously great company,
and what they do is that they give you
the best deals in software.
Their model connects people who want software,
people like me and you probably.
If you're watching this,
you're interested in software just as much as I am
with the people that want to sell software
that have software that they want to sell.
And they give you that software in a way that's either free
or just, like, amazingly well-priced.
Every week, there's new deals added to the website.
And it's not just software, it's also online courses,
It's also education.
And so if you want to learn anything
in this how-to-build-a-business sphere,
AppSumo probably has it covered.
And the whole vibe of AppSumo
is that it's very like indie hackers,
start-upy kind of vibes.
They do have a couple of tools
that are suited for enterprises.
Mostly it's aimed at individuals and small businesses,
which is probably the type of business you want
to make if you want to get rich quick using
The Millionaire Fastlane.
And I'm even recording this to you from the future
to tell you all about their Black Friday giveaway.
So last year on Black Friday, they gave away a Tesla,
which was pretty cool.
But this year, they're giving away a million dollars worth
of stuff to entrepreneurs,
not who buy their product,
but who list their own product on the AppSumo marketplace.
So if you have a product that you want to sell
on the AppSumo marketplace
and you list it somewhere
between now and November 17th, 2021,
then the first 400 people, just to list a product,
will get $1,000 of free money
from the AppSumo team.
And the next 2,000 people to list a product
are gonna get $250 completely for free.
You don't even have to make any sales of your product.
You will just get that free money in return
for just listing your product on the marketplace.
That's pretty cool.
And then everyone who enters of those 10 people
will be lucky dipped to get $10,000,
which is also pretty sick.
So if you've got any kind of digital product
and you want to stick it on AppSumo,
you can check out the marketplace
to see what things you want to buy
because they're all discounted.
But you can also sell your thing on AppSumo
and it's pretty easy.
You just submit your product,
you go live with it,
and then you get paid.
So again, if you list your product on AppSumo marketplace
up until November the 17th, 2021,
then you can grab your share
of the $1 million giveaway fund.
And you might be one of 10 people lucky enough
to win a check for $10,000.
If that's up on your street,
hit the link in the video description,
you can check out all the products.
And you can potentially sell your own things.
So thank you, AppSumo, for sponsoring this video.
All right, thirdly, when it comes to building a money tree,
we have a software system,
But it is five o'clock and I have a Zoom call to attend.
So I will be right back. (claps hands)
All right, we're back.
We've got a slight change to the lighting,
but the third type of system
that you can make to make this money tree.
I'm so glad. I'm so glad that worked.
I really hope this is gonna work in the edit.
Anyway, the third type of money tree
we want to create is a software system.
Now, that's pretty standard.
You make the software once
and then you can charge people for the software
or for the digital product.
And then you can make money
multiple times because the cost of distribution
and the cost of replication is effectively zero.
I've made a bunch of software products in my time
when I was in med school.
I built something called BMAT and UCAT Ninja,
which was like a software platform
that helped people get into med school
by helping them prepare for the med school admissions exams.
One of my YouTuber friends, Oliur,
managed to make $9,000 in a single week
by selling icons that he designed.
So that's a digital asset.
He puts the work into creating it once
and it's sort of like a software system
whereby other people can just buy the thing
because it is, ultimately, software.
And the fourth system that our friend, MJ, talks about
is my favourite kind.
And that is the content money tree,
the content system, where basically
the idea is you create content.
So if you write a book, or make a YouTube video,
or write a blog post, or make an online course
that you can sell,
ultimately, this is all content.
It takes an investment of time and effort
to write the book or create the content once.
But then you can sell it to multiple people
further down the line.
And similar to the digital stuff,
it has basically zero cost of replication
and distribution, assuming it's on the internet.
And if it's a book,
well then, there are some costs associated with it.
But it's still broadly a way of making money
that's not tied to your own time.
For example,
like two years ago now, a year ago, or something,
I made a Skillshare class about how to study for exams.
And that class brings in about $10,000 every single month
in pure passive income.
And I don't do it-
I basically do nothing to promote it.
By the way, if you have exams coming up,
check out my Skillshare class.
It'll be linked for free in the video description
if you want to check it out.
But it's amazing how you can just do the work
to make something once.
Although, in fairness,
I was creating study-themed content on YouTube
for two years before I made that class.
So again, it wasn't a get-rich-quick scheme.
It wasn't a get-rich-easy scheme.
But it was like a money tree that built up over time
and has now helped pay the mortgage on my house.
So we've talked about the four different types
of money tree,
but what MJ says in the book is that,
and what's obviously true,
is that it's not that easy to build one of these.
You don't just magically have the ability to do that.
And one of the ways that you can is lesson number four,
which is switch from being a consumer
to being a producer.
Now from a young age, society broadly teaches us
that we should be consumers.
And we should be thinking about what to buy, you know?
Our parents are like,
"Johnny, what do you want for your birthday?"
"What are you gonna buy when you get that-"
Or you know, "What would you buy if you
had a million dollars, if you won the lottery?"
It's all very much based on being a consumer.
But, as MJ tells us in the book,
this consumer mindset is never gonna help us
to actually build wealth.
Instead, we need to think to a producer mindset.
And this genuinely changes the way
that you approach the world.
Like if you think in the eyes of a consumer
and you see some cool-
I was in the Samsung store earlier today.
It's fairly close to where I live. It's really cool.
I'm thinking as a consumer like,
"Bloody hell, there's all these phones
and watches and gadgets and fridges
and microwaves and all this cool stuff.
And the store is really nice.
And I want a fancy new sofa because that's a fancy new sofa.
But if you have more of a producer mindset,
then you start thinking you could-
you kind of ignore the fact that there's all this stuff
out there you can buy.
Instead, you start thinking,
"Oh, this is an interesting marketing play
that they're doing."
"I wonder how much it costs to put the store together?"
"Oh, I wonder if I could make a video where I switched
from iPhone to Samsung because there's
so many Samsung phones here?
So I can make a video where I talk about it and switch.
And then teach people what it's like to switch
from an iPhone to an Android", and all that kind of jazz.
And so the way I'm thinking there is, hopefully,
as a producer, rather than a consumer.
And if you want a practical tip for how this works,
I think, really, the key is
to just think about what's going on
on the business side of stuff
when you are out and about.
For example, next time you're in McDonald's,
instead of thinking how tasty your Filet-O-Fish burger is,
think, "Huh, I wonder how it is that McDonald's created
a system whereby every single fish burger
in every single McDonald's basically tastes the same?"
"How do they do that?"
That's pretty incredible.
And then you can read a book like "The E-Myth Revisited",
which is, again,
one of my favourite business books of all time
that talks about exactly how McDonald's built
this sort of franchise system.
And lesson number five, show commitment,
don't just show interest.
And this is a message that MJ talks about
throughout the book.
Basically, there's a difference
between interest and commitment.
And if you want to get rich quick, but not easy.
If you wanna get rich quick,
you have to do things that other people
are not willing to do or not able to do.
And usually, that shows commitment rather
than just interest.
And there's a nice quote from the book where he says that,
"Interest works in your business one hour a day,
Monday through Friday.
Commitment works in your business seven days a week,
whenever time permits."
Now, when I was first growing this YouTube channel
and the personal brand and the business
and everything, I would spend basically every waking moment
where I wasn't at work or at university
or in lectures and stuff,
thinking and planning videos.
And planning content and figuring out the business strategy
and doing a lot of stuff.
And yes, someone might look at that and think,
"Oh my god, toxic productivity, hustle culture,"
and all that jazz.
But
you don't get to a point
where you build a successful business
or a successful YouTube channel,
all this kind of stuff,
you don't get to that point without putting
in the hard, hard work.
And my point is that the hard work does not have
to be suffering.
It's hard, but it doesn't have to be painful.
It can be fun.
And I find ways to make it fun.
And that's the subject of the book that I'm writing,
how to make things fun.
But it does take work and it is hard.
It's not an easy process.
And I think a lot of the kind of anti-productivity,
toxic hustle-culture kind of zealots,
are sort of campaigning for an easy, chilled-out life.
And that's totally fine.
If you want easy, chilled-out life, 100%,
I'm not gonna argue with you, you do what you want.
But, what MJ says and what
these sorts of people were like, you know,
if you care about building wealth
in a short amount of time,
you can't take the easy route
and have a chilled-out life.
You do have to start being committed
to the stuff that you're doing,
rather than just interested in it.
And there's so many people I know
who've started YouTube channels or businesses that are like,
"Oh, you know, I just want to do it for half an hour a day."
Okay, that's fine. You can do it
for half an hour a day as a hobby.
But if you just do it for half an hour a day,
you are very unlikely to be successful.
Which, I mean, in fairness,
it kind of depends on what your goals are.
If you don't wanna become a millionaire
through this business, whatever.
That's totally fine, be chilled out about it.
But if you do, if you want
to follow The Millionaire Fastlane approach,
you have to be committed, rather than just interested.
Okay. So we've talked about five of the different lessons.
And in fact, like there's tonnes of--
this is a very, very dense book.
It looks-
I actually read this on- listened to this on Audible,
so I didn't know how dense it was.
But actually, it reads more like a sort of textbook,
rather than a storybook, which is kind of nice.
Like it's really, really good, would recommend.
Amazon link in the video description.
But so, we talked about five of the key lessons
that I learned from this.
There's so many more,
but I want to talk about his five commandments
for building a business now.
And his overall point on the book is that
if you want to be on the Millionaire Fastlane,
you have to follow all five of these commandments.
You don't have to follow all five,
like dropping one or two could still make you rich,
but it's just so much more likely for you
to become a millionaire quickly i.e. in under 10 years,
which is isn't that quick.
But quickly, if you follow all five of these commandments.
The first one is the Commandment of Need.
And he says that 90% of businesses fail
within the first five years
because they don't satisfy the Commandment of Need.
And the Commandment of Need is that people actually need
the thing that you are offering.
We have to create a business that provides value
or solves people's needs or wants in some way.
And if we're not, it's really, really hard
to build a business based on something
that tries to solve a problem
that people don't actually have.
Secondly, we have the Commandment of Entry.
And the idea here is that you ideally want
to build a business in a zone where
the barrier for entry is high rather than low.
And the reason you want this
is because a high barrier to entry means
that it's very difficult for someone else
to copy your business.
For example, if you or me decided we wanted
to start the next Amazon,
that's really fricking hard.
There is a very high barrier to entry
to starting the next Amazon.
But if there's a business that looks easy
to other people to start, and there is a low barrier
to entry, for example, starting a YouTube channel
where the barrier to entry is low.
Or starting a podcast where it's even lower.
Or starting a blog where it's even lower than that.
Or starting a TikTok with even lower than that.
The lower the barriers to entry,
the more competitive the landscape becomes.
And actually, one of the nice things I like about YouTube
is that in this creative sphere,
YouTube is still the thing that has
the highest barrier to entry.
There is now, like every year,
the bar for production value
and quality and all this stuff rises.
And so, for a newcomer to get into the YouTube sphere,
they kind of need to have decent gear and decent equipment.
It's like, "oh, and this takes us
into a whole lot controversial territory",
which I talk a lot about in my course,
the Part-Time YouTuber Academy.
So I'm not gonna go into it here,
but basically, I like YouTube because it has
a higher barrier to entry than starting a TikTok
or starting an Instagram page, for example.
The third one is the Commandment of Control.
And that's the idea that at every step of the process,
we want to be in control of the thing
that we're trying to sell.
And if we don't control things,
like the price
or the way it's managed
or the way that it's being sold,
then it's hard to build a business on that.
This is partly why building a business
of just a YouTube channel is very scary
because it does not fulfil the Commandment of Control
because ultimately, my business lives
and dies by this YouTube channel.
That's really scary. That's really bad.
I am not fulfilling the Commandment of Control
in this business that I've got around the YouTube channel.
And that's why when I make courses
like my Part-Time YouTuber Academy,
I try and fulfil the Commandment of Control
by being in control of as much of that process as possible.
This is also why MLM multi-level marketing schemes
don't work because if you're selling someone else's product,
who's also trying to get you to sell someone else's product,
you ultimately don't really have the control
over that process.
And therefore, if stuff goes wrong or stuff is bad,
you personally can't really influence it.
And that's a very scary way to build a business.
Commandment number four is the Commandment of Scale.
And that's the idea that ideally,
if you want to grow rich quick,
the idea is you want to build a business
that has the potential to scale up.
For example, starting a barber shop
and cutting people's hair for £10 a pop is not a business
that has very much potential to scale,
unless you try and build up more and more
and more barbershops and a chain of barbershops.
But then, that costs loads of money.
Whereas a software business
or a content business really does have
the potential to scale.
So ideally, you to build a business
that satisfies the commandment scale.
And there's another thing that he talks about
in the book that we haven't talked about in this video,
which is the Law of Effection.
Basically, the law is that to make millions,
you have to impact millions.
(chuckles)
And it's pretty simple.
Like if you want to make millions off a YouTube channel,
you have to be impacting millions of people.
If you want to make millions off a business,
you have to be impacting millions of people
or impacting fewer people,
but with a very large amount of impact.
And so the Commandment of Scale kind of relates to that.
You can't get rich quick off of selling lemonade
in your local neighbourhood.
You have to build a business that has
the potential, at least, for scale.
And finally, we have the Commandment of Time,
that the idea here,
as we talked about before,
is that you want to build a business where the value
of the business is disconnected
from your personal time input.
If you have to show up every single day, nine to five
or whatever many hours to make your money,
then that's not really true wealth.
And that is actually one of the problems
with this YouTube business.
As great as the content business in,
I have to keep showing up time and time again,
to record videos like this one.
It's kind of fun. I'm having a great time.
And I would like to build a sort of business in the future.
One where I really don't have to show up at all
to continue to do the work.
This is why writing a book is great
because once you've written the book,
people just buy it, assuming it's marketed well.
And assuming it's a good book, of course,
all that fun stuff.
So that was a very, very long summary of some of the lessons
in this enormous really, really good book,
The Millionaire Fastlane, would recommend.
If you're interested in more ideas
on how to be able to make money,
how to build passive income,
check out this video over here,
which is nine passive income ideas.
And it talks about how at the time,
I was making $27,000 a week
from these passive income sources.
Thank you so much for watching.
Do hit the subscribe button, if you aren't already.
And I'll see you in the next video.
Bye-bye.