- [Neil] Hey everyone.
It's Neil Patel.
And today I have a brand new course for you.
It's on email marketing.
I'm going to teach you how to go from zero
to 50,000 subscribers with email marketing.
If you don't know much about me
I've driven over 800 million visitors to my client websites.
I've worked with some large brands.
I've created some companies over the years.
I have awards from president Obama
and I'm not saying all this to brag.
It's moreso the marketing strategies that I've used
and implemented over the years have worked
which is why I've been able to work with these companies
and I've been blessed to do so.
So when I give you strategies
and tactics around email marketing, just keep in mind,
If I worked with some of the bigger brands
cause the strategies and tactics work
it means they'll work for you too.
Before we really dive in,
I want to read a quote from Ray Tomlison.
He is the inventor of email, and he once said
I see email being used by and large
exactly the way I envisioned in particular,
it's not strictly a work tool or strictly a personal thing,
everyone uses it in different ways
but they use it in a way they find that works for them.
With that in mind, I want you to keep this stat in mind.
In 2019, I know we're well past beyond that point,
email users accounted for 3.9 billion users.
And this is set to grow to 4.48 billion users by 2024.
That's half the world's population.
That's a huge number.
Some facts for you.
66% of consumers online have made purchases
because of a direct result of email.
And 72% of customers say that email
is their favorite conduit of communication
with companies that they do business with.
61% say they like to receive promotional emails weekly
and 28% of them want them even more frequently.
72% of us customers prefer email marketing
over other types of promotion.
Plus it ties everything in,
with the apps that you use
or the websites that you log in, emails popular.
Even if you look at me, I'm sending out two
to three emails on a weekly basis, it's super effective
and it's worked super well for other people as well.
For example, Semantics FM,
there are a site that sells email courses or products
not really around email but mostly around music
and they do this through email.
They had a problem,
they're going after generation Z.
There's like, hey, how do I end up going after them?
And we're like, let's build a funnel
and market to these people through emails.
Over time they ended up generating $4.5 million
over 10 park launches due to email.
Here's the example of the email of them selling a course.
This is the dubstep, start to finish course.
This email alone generated over a hundred grand.
In a 12 month period of time,
keep in mind, they've been doing this much longer,
hence the bigger number of over $4 million.
But in a 12 month period of time,
email alone has accounted for $1.2 million of the revenue.
March revenue was 125,000, which a record for them.
And 29% of their revenue
comes from email marketing, which is massive.
Your highest converting marketing channel
from what I've seen everything I've experienced
is going to be email marketing.
If it's not, that means you're doing something wrong.
If you market to your contacts the right way,
your emails will get open, read,
and most importantly get acted on.
If everyone opens your emails and reason
but doesn't act on them, it doesn't really matter
and it doesn't do much for you.
Here's the example of a workflow that I use with email
and I'm going to walk you through it
cause I know there's a lot of dots
and a line you're like, all right, how does this work?
I'm going to give you a few different examples
depending on the business that you have.
First off, if you're e-commerce
or you're selling a digital good, abandon cart email
and this is where people almost finished the checkup
but they don't.
And I recommend emailing them
within four hours, then 16 hours.
And then two days later to try to get them back.
Here's the example of what abandon cart email can look like.
Attractive, image rich,
or you can do text rich.
Either one works.
The key is just to get them back and buying your product.
A flash sale's another type of promotion.
Let's say you're doing a Black Friday offer
or a Christmas offer,
I recommend sending out four emails, one on day one,
one on day two, and then skip day three,
go to day four and then go to day five.
And here's the example
of what a flash sale email looks like,
such as 40% off everything or 40% off
anything over a hundred bucks.
And it's not just about promoting stuff to your audience.
You also need to nurture them.
So when you have a new customer
or you have a new lead on your list,
I recommend that you email them immediately.
So you build up that rapport right away.
They get used to the emails from you.
I recommend that you send them another email two days later
and then I recommend that you send them another email
with four days later.
It's not just about selling to these people.
It's also about just helping them and guiding them as well.
Here the example of Airbnb, time flies,
they're not necessarily just pushing people
saying buy, buy, buy, here's one from Dunkin Donuts.
Those are all examples of nurturing.
And when you're doing emails, what you'll find
is a lot of people who buy from you stop buying from you.
And for those, you want to do a win-back campaign,
where if they haven't purchased in a few months,
you can send them an email with a coupon
or discount code or just letting them know
that you'll love for them to come back
or just letting them know what's new with your business
or with your products or your services
or any information you have.
So that way you can get our sales,
a few best practices for you.
Emails with personalized subject lines
generate 50% higher open rates,
sending three abandoned cart emails
results in roughly 69% more orders than one single email.
And videos added to your email can increase click rates
by roughly 300%, which is huge.
And when you're sending out emails
keep in mind that Tuesdays,
Wednesdays and Thursdays are the most popular days
but if you want the most opens
because a lot of people get bombarded on those days,
I recommend sending emails on Mondays and Fridays
which has been super effective for me.
I also do Sundays, which has done really well too.
With your lead nurturing process,
remember, you can always follow up with your leads
not just right then and there
but also a week later, a month later,
years later as long as you keep educating and helping out
and building that value, you can do well with them.
You don't need a fortune to be fortunate.
And that's why I love email marketing.
I once met a guy named John Reese
who used to run a site called income.com.
And he once told me his email list
is like his digital ATM machine.
Sends out an email and makes a ton of money.
That's the power of email marketing.
If you need any help with your email marketing
just shoot me an email at support@neilpatel.com.
Or you can just leave a comment below
and I'll try to answer any questions that you may have.
If you enjoyed this video, make sure you like it, share it
and tell your friends about it and make sure
you check out neilpatel.com/training,
click on email marketing unlock.
There you'll find all the cheat sheets,
worksheets that will help you
get the most out of this course.
You'll see more lessons.
This is going to be a six part course
but I want you to go there
and fill out the goals worksheets,
as well as of course itinerary.
And by the end of this course
you'll know how to market your business
with email marketing and generate more sales as well.
Thank you.