You know,
there might not be anything about Instagram that stresses out business owners
more than how often they should be posting.
And while I'm all about Instagram being an amazing tool for your business,
I am not about it being a stressful experience.
If you've ever struggled with feeling overwhelmed like you need to post amazing
content on Instagram all day, every day,
you're in the right place because today I'm going to cover how frequently you
should be posting to Instagram according to your business and stay tuned until
the end where I'm going to share with you my Instagram Story posting schedule
that I've only shared with my students so that you never miss an opportunity to
get in front of your target follower.
I'm Elise Darma and I've helped thousands of entrepreneurs like yourself use
Instagram so that it actually becomes a revenue stream in your business.
And today I'm covering how often to post to Instagram. First and foremost,
you should understand that there is no one size fits all when it comes to how
often you should post your Instagram. Sorry,
there is no cookie cutter strategy here. Here's the catch.
How often you should be posting all depends on how realistic it is for you to
stay consistent. That's the key.
It will also depend on how much time you have to dedicate to your Instagram
marketing strategy. Once you establish a routine with your posting schedule,
your followers will get used to that frequency.
But also the algorithm will too.
The Instagram algorithm will begin to see you as a source of consistent good
quality content,
which means it's more likely to put you on the Explore page and make sure more
of your followers see your content. Now don't forget,
you might have followers around the entire world and so they might be online at
different times. You might be posting in your morning all the time,
but maybe your posts get the most engagement in your nighttime.
So if you have a business account on Instagram,
be sure to look at the insights and look at the data on your followers.
Look at what Instagram's telling you when they are the most active online,
and adjust your posting schedule to those times. For example,
I'll show you my insights right now. So I just hit the hamburger menu.
Then I go to insights and if I head to the audience tab,
I can take a look at my locations of my followers and all that great stuff.
But really if I go right to the bottom and look at this followers column,
I can see when people are most active online and it looks like on Sundays my
followers are the most active between 12 and 6:00 PM so that's a good indication
for me of when I should be posting. One caveat here,
once you've established that frequency that works for you and your followers,
you can share more,
especially to your Stories when there is a promotion or live event going on.
So if you are live launching, for example,
or you've opened the doors to one of your programs,
don't feel like you have to stick to your posting schedule.
You can go above and beyond because your followers won't mind seeing more posts
from you when you have something exciting and special to share.
So let's dive into how often you should be posting to your Instagram feed versus
your Stories. When it comes to the posts in your feed,
like I already shared with you,
the insights tab for your business account really is a great indicator of when
you should post.
My favorite scheduling tool Later also has a feature called Best Time to Post,
which will automatically highlight your best posting times so that you get
maximum engagement. Now let's talk about Stories.
In 2020 there is no doubt that it is important to show up more consistently in
your Stories than in your feed.
That's because Instagram users are spending more time looking at Stories.
So this is the Story posting schedule that I share with my students.
Ideally,
I want you to be sharing to your Stories three times a day in the morning,
the afternoon and the evening. They can be one-off Stories,
they can be multiple clips,
but the key is to share a batch of Stories in the morning,
the afternoon and the night. Why is this? Well,
Stories only exist for 24 hours. After that, they disappear.
But every time you post something new to your Stories,
Instagram actually pushes your profile to the top of your followers' news feeds.
So if you're consistent morning, afternoon, and evening,
you have a better chance of being seen by your followers because you're
constantly being pushed to the top of their feed.
This helps your followers kind of get trained to get used to seeing your
Stories. They get used to seeing your face. You're a familiar brand,
and all this really does is build up your know, like, and trust factor.
If you're ready to step up your Instagram Stories game in 2020 I have two words
for you: Story Vault.
With Story Vault you can get your Instagram posting strategy on point so that
you're not just posting your morning coffee,
but you're posting Stories that get you more leads, more visibility,
more engagement, and more sales. To ease and revenue.
I'll see you in the next video. Here's the catch. How frequently you,
here's the catch. How frequent for re Quint? Frequent.
Frequent. That's a better word.