Hey y'all. Welcome to another WordPress Wednesday. My name is Kori Ashton here at
WebTegrity in San Antonio, Texas. You have found a YouTube channel solely
dedicated to all things WordPress. We nerd out on anything around the world of
WordPress, whether that is even search engine optimization or social media
marketing. Today we are looking at search engine
optimization. Specially, I am referencing Google snippets. So, this whole little
section right here, this little ad, basically of what your page could look
like on the google search results, is called a snippet.
There is a way that you can basically manipulate this and change what renders
in this feed in these search results to help conversion or to help entice people
to click on your link instead of a competitor visible on the same page.
It is super important that you optimize your snippets. So let's look and see how
to do that. I am going to be referencing, of course, a WordPress website.
We are going to be using a Yoast plugin Y.O.A.S.T, yoast. It's like toast but
with Y. You want to plug that in and it is totally free to use.
When you do plug it in, you are going to be able to go to your pages or
your posts and have a whole section down here (here is how you spell Yoast by the
way) have a whole section down here below your content where you can engage this
plugin to basically help rank or rate this page's content.
What your goal is, is to get a green light up here that allows a rating of good
for your search engine optimization; specifically for this one page or post on
your website. One of the ways you do that is by manipulating, changing, or
modifying your snippet right here. This one has already been done completely so
we have gone ahead and put in a focus keyword for what this page is; this page
is specifically for hot tub pictures. This is the client's website here that
has a little bit of text and then this beautiful custom spas that his software
basically teaches you how to build in your own backyard. So I will give him a
little shout out right there. If you are interested in checking this out it is a
really cool website (http://www.custombuiltspas.com) is what
this is; so be sure to check that out. This is the snippet right here, though,
if you are manipulating this and changing this, this is what reflects and shows up
whenever we are looking at Google. Follow me on this. Here you go ya'll. Clicking
edit snippet, clicking that button right there, opens this up and allows me
to change what that says. If are you just starting to affect this,
it is going to automatically pull the title of your page (gallery of hot tubs
and spas that is what he titled this page) The url, or the slug, is examples
of custom hot tubs. Scrolling down here, he is wanting to overwrite that though,
on this snippet so that he can potentially attract more people to come
see this page. So he's typed in, collection of DIY hot tub pictures from
our customer projects. He has also changed the meta description, which is
these two lines right here. Again, super important that you are doing this to
hopefully attract more people to click on your link.
And of course, as you are typing in this space, it's going to
measure how much content you have and get you to a green bar here. As you start to
type, it goes ahead and tells you orange, orange, orange until you get to a point
that you added enough content to get to a green status which is exactly what you
want to do. Here is the thing about this...here is
the trick ya'll...ready for this.... what you want do is think about
this page, when someone is doing a search on Google,
what specifically would they be searching for, for this one page to rank high or to
be displayed by Google to them. So he is hoping, obviously, as people do a search
for hot tub pictures, that this page would rank high. And because he has
applied this key focus word here, it's basically measuring all of the content he
has on this page and saying to him, hey, it looks like there is a rhythm here with
hot tubs pictures. I get it, this page is about hot tub pictures. Google is
going to understand it...great job. But it is super important that you take
time to do this on every single one of your pages so that as people come and see
your different pages, they are more enticed to click a button. You can
imagine this right here, that just says about us, custom build spas, that's
really not very enticing; maybe saying we built over 300 spas this year, custom
build spas. Saying something like that would entice me and intrigue me to click
on that a little more so than just about us. These are the things that you might
want to do to check out on you website to see if there is opportunity for you, to
go in here and optimize your snippet. If you want to learn more specifically
about the Yoast plugin and kinda of how to work all of this, I have an entire
playlist specifically on Yoast. I will put a link to that on the description box
below. Just click on the little "show more" icon and then it will open up
everything for you. Hey, if you got questions about anything
to do with search engine optimization or WordPress, please give me a Twitter
shout-out over on Twitter land or jump on our Facebook page, or put a comment in
the thread below. I would love to help you create amazing snippets like this for
your website. I will see you next week. Bye ya'll.