As a business executive or leader you may be asking
What is ServiceNow? Why would you care?
I’d say it is simple
do you need work in your organization
to flow and move efficiently?
if you asked your staff in your organization
would they say they are sick and tired of spreadsheets
emails, Share Point sub-sites,
just trying to chase work down?
ServiceNow is a system of action for structured work
that spreads across the organization.
So let me back up little bit.
ServiceNow started off with Fred Luddy
looking at how to solve workflow problems
and he created a system
that can be applied to anything and when he first applied it
back in 2003 he went out trying to solve generic problems.
What he found is that he needed to focus on pin-point solutions
so he focused on IT.
You might have heard "ServiceNow is a ticketing tool".
While that's true, It's not really the whole picture.
You need to step back and understand
Fred Luddy's original thought.
He needed a system of action,
a system that could make work, work better for people
one workflow at a time
That's the focus. When you think about workflows
what types of workflows do we face in an organization?
There are really four.
One is customers or clients when they interact with your business.
What's the flow, the journey that they go through?
What information needs to be tracked?
What actions need to take place
for that customer to receive your goods or services
to get the services and support they need
so they can be a happy and repeat customer for you?
The next is IT and Employee workflows
within your organization how are people interacting
the systems that they need to do work.
That could be different systems
SalesForce, Workday, Other systems
Slack, or Teams
But Action needs to take place
And you need something that can go in between them.
That's where ServiceNow fits to provide this layer of action
For the employee workflows
we know within IT there is a significant amount of workflow
ServiceNow has a separate category for IT workflows
looking at all of the information
and technology that has to happen
from asset management, tracking the things
that come in, tracking the dependencies
if a server went down, what things would be impacted
more importantly what business services would be impacted
that would affect your end clients
and how does that interrelated information
help you perform better. ServiceNow can do that.
the other part is
looking at Creator Workflows
sometimes the out of the box applications that ServiceNow has
to work with customers
employees and IT. Doesn't cover everything.
There might be specific cases in your organization
instead of having to stand up a full-stack
of web development from top-to-bottom
you can leverage the Now Platform, ServiceNow as a Platform.
To build custom workflows
to address those unique business needs
you get the benefit of the rest of the platform
all of your core data is there all the security
on the cloud is already done
high availability of ServiceNow's infrastructure
you get to do the custom work for your workflow
speeding your time to market speeding your time to solutions
and efficient work, tremendously.
And so again there are four workflows:
Customer Workflows, Employee Workflows,
IT Workflows, and Custom Workflows
All of that is built on ServiceNow
That in a nutshell is what ServiceNow is
from a business impact standpoint
remember, it is the Enterprise System of Action for structured work
Making work better
for people. One workflow at a time.
Thanks, bye.