ADAM: I spent practically my whole life, my whole wallet, all the money that's been
given to me in my life, to look like Madonna!
COMM: Vogueing is a vocation for Adam Daniel. The 31-year-old is one of the most
committed Madonna impersonators in the world and has spent 75 thousand dollars
on surgery to look more like his idol.
ADAM: She's such a powerful character, she's such an iconic character, she's a bitch, she's a queen
she's an image of perfection.
COMM: But as well as the financial cost, his success has come between him and his mother.
ANNETTE: I have tried numerous times to get him to stop performing, stop living for the applause, find a real job. Adam's decisions
are obstructed by his addiction to Madonna. For so many reasons I can't
stand Madonna. It's war with her and I. Madonna you can go screw yourself!
COMM: Adam became a fan of the Like A Virgin singer when he was a teenager and struggling to
come to terms with his sexuality.
ADAM: My obsession with Madonna began when I was 15-years-old. I became obsessed with her music, I felt it spoke to me.
Everything that I was feeling inside was what she was singing and everything I
wanted to be is what she was.
COMM: As an adult his obsession grew.
ADAM: So we're gonna open my closet, my diva closet, and I'm gonna show you all these costumes a lot of
them I made myself. This is a replica of her true blue outfit that took me a
year to make. These are all rhinestones there's about I would say 50,000
rhinestones on here. The infamous cone bras! Whoo! "Like a virgin"
Her Desperately Seeking Susan jacket that she wore in the movie Desperately Seeking
Susan. Here's an outfit that she wore for Evita, I'm actually gonna wear this today.
I'm gonna wear this wig with it, very 80's. It can take anywhere from
up to an hour to three hours to transform. It all depends on the look, but
I've been doing it for so many years it's just, it's so easy for me now. Told
you I was the best. Whether I have 30 minutes to three hours I give my looks my all.
COMM: Integral to his look is the cosmetic surgery he's had.
ADAM: Over the last seven years I have spent roughly seventy five
thousand dollars on surgeries to look like Madonna. I've had my cheeks, I've
had them implanted, I've had my jaw done. Several times I've had my chin done, I
had a brow lift and I've had fillers.
COMM: But not everyone agrees with how far he's taken his Madonna fixation.
ADAM: My mother from day one has never wanted me to get any surgery, she thinks I'm freaking crazy!
My ex-boyfriend knew it was a losing battle and then the boyfriend who I'm
dating right now is against it as well, but I know it looks good.
ADAM: Hi mum! ANNETTE: Hi baby!
ANNETTE: I don't think you put enough thought into that as much as you think of the procedure. You got to
really think about the outcome if it goes ill. I don't think you've given it
any thought have you? It's not just pulling a tooth son, look at Joan Rivers!
When he first told me he had Botox or whatever he was doing to his face I
thought he was insane. I didn't see that it made him look any more like her. I was
against it from the start. Adam's decisions are obstructed by his
addiction to Madonna. He feels each procedure brings him that much closer to
her. I dislike Madonna because my son holds her too high on a pedestal. For so
many reasons I can't stand Madonna. It's war with her and I. Madonna you can go
screw yourself!
COMM: While his mum might not be a fan, Adam gets better responses from the public.
MISSY: I was walking through here and I saw him like there's Madonna!
KORI: That's crazy to think he spent $75,000, but it's dope man!
ETELVINA: If he wants to be like that, who am I to judge? But he looks all beautiful! *LAUGHS*
ADAM: If you have a dream, if you have a goal, go for it. You
never know where it can take you. Believe it or not, my first Madonna's job I got paid
$10. Look at me now. No one understands my love for Madonna. I don't know if even Madonna's
gonna understand it, but I'm making my life a memorable life.
I want to die and say "Hey, I did this, no one else did it, so it was worth it."